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ARMA Chapters Carry the Torch How to Effectively Model, Mentor and Market the

ARMA Chapters Carry the Torch How to Effectively Model, Mentor and Market the Certified Records Manager (CRM) Credential. How to Market the CRM. Profile CRMs in chapter Newsletter/Website Personal testimonies, “ How the CRM Changed My Professional Life ”

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ARMA Chapters Carry the Torch How to Effectively Model, Mentor and Market the

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  1. ARMA Chapters Carry the Torch How to Effectively Model, Mentor and Market the Certified Records Manager (CRM) Credential

  2. How to Market the CRM • Profile CRMs in chapter Newsletter/Website • Personal testimonies, “How the CRM Changed My Professional Life” • Always have ICRM brochures available at chapter events • Mail brochure to new members as they join • Mail brochure to members that haven’t attended meetings

  3. Marketing the CRM • Chapter Newsletter/Website • Introduce the CRM Corner • Publish 5 sample questions each month • Write informational articles regarding the CRM Application or Exam Process. Obtain information from: • ICRM website • CRM Preparation Handbook • ICRM Newsletter ProfessioNotes

  4. Marketing the CRM • Publish ICRM link • www.icrm.org • Chapter newsletter • Chapter Website • Seminar brochure • Meeting signage

  5. Marketing the CRM • US: $94,560 • By Region: • Great Lakes: (IN, IL, KY, MI, OH, WI) $ 93,100 • Great Northwest: (AK, ID, OR, WI)$ 84,700 • Mid-Atlantic: (DC, DE, MD, NC, PA, SC, VA, WV) $104,500 • Rocky Mountain/Midwest: (CO, IA, KS, MN, MO, ND, MT, NE, SD,WY)$ 84,700 • Northeast: (CT, MA, ME, NH, NJ, NY, RI, VT)$102,500 • Southeast: (AL, FL, GA, MS, TN) $ 93,000 • Southwest: (AR, LA, NM, OK, TX) $ 92,700 • Pacific Coast: (AZ, CA, HI, NV, UT) $107,400 • Canada: $93,400(in U.S. Dollars)

  6. Marketing the CRM • Use an integrated marketing approach • Ask any Certified Records Manager. Did you have to study for the CRM exam? • The answer is “YES” • CRM’s learn more than they ever thought they would need to know! • Forced to learn new areas outside of job experience or education.

  7. CRM Exam Mentorship • Host a CRM Examination Preparation Workshop • New product will launch in January of 2012 and will include all ICRM endorsed materials and presentations • Speaker bureau available • Encourage attendance at ICRM endorsed CRM Examination Preparation Workshops around the country; send your information to the Regent for PR and Professional for posting on the ICRM website

  8. CRM Exam Mentorship • Form CRM Study Groups • Host weekly/monthly meetings for candidates • Review CRM application process • Study one part of Parts 1-5 at each meeting • Ask Chapter CRM’s to write practice multiple choice questions. • Give sample tests • Highlight books from CRM bibliography • Host Book of the Month/prepare chapter outlines

  9. CRM Exam Mentorship • Form CRM Study Groups • Consider joint chapter study groups • Expand the annotated outline with additional information/related topics • Develop a vocabulary study • Use glossaries, highlighted terminologies, definitions, flashcards • For fun, develop game show-type questions; host contests

  10. CRM Exam Mentorship • Form CRM Study Groups • Ask candidates to practice writing CRM Exam case study answers • Ask Chapter CRM’s to provide feedback • Obtain practice case studies from ICRM – Part 6 Mentorship Coordinator

  11. CRM Exam Mentorship • Interview New CRM’s • Ask questions • What did they feel was most challenging about taking the exam? • What recommendations do they have for new candidates? • What strategies did they use for studying?

  12. Offer Chapter Scholarships • Consider developing chapter scholarships that reimburse for partial or all of the testing fees • Payment on successful completion • Establish membership requirements • Establish guidelines • Reward good work

  13. Contact Rae Lynn Haliday, CRM, ICRM Regent for PR, Marketing and Professional Development (314) 646-4572 or by email haliday@stlzoo.org Learn about opportunities for your chapter to implement a formal CRM Mentorship Program Get started today with hosting annual CRM Examination Preparation Workshops

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