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ARMA Chapters Carry the Torch How to Effectively Model, Mentor and Market the Certified Records Manager (CRM) Credential. How to Market the CRM. Profile CRMs in chapter Newsletter/Website Personal testimonies, “ How the CRM Changed My Professional Life ”

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ARMA Chapters Carry the Torch

How to Effectively Model, Mentor and Market the

Certified Records Manager (CRM) Credential


How to market the crm
How to Market the CRM

  • Profile CRMs in chapter Newsletter/Website

    • Personal testimonies, “How the CRM Changed My Professional Life”

  • Always have ICRM brochures available at chapter events

  • Mail brochure to new members as they join

  • Mail brochure to members that haven’t attended meetings


Marketing the crm
Marketing the CRM

  • Chapter Newsletter/Website

    • Introduce the CRM Corner

      • Publish 5 sample questions each month

      • Write informational articles regarding the CRM Application or Exam Process. Obtain information from:

        • ICRM website

        • CRM Preparation Handbook

        • ICRM Newsletter ProfessioNotes


Marketing the crm1
Marketing the CRM

  • Publish ICRM link

    • www.icrm.org

      • Chapter newsletter

      • Chapter Website

      • Seminar brochure

      • Meeting signage


Marketing the crm2
Marketing the CRM

  • US: $94,560

  • By Region:

    • Great Lakes: (IN, IL, KY, MI, OH, WI) $ 93,100

    • Great Northwest: (AK, ID, OR, WI)$ 84,700

    • Mid-Atlantic: (DC, DE, MD, NC, PA, SC, VA, WV) $104,500

    • Rocky Mountain/Midwest: (CO, IA, KS, MN, MO, ND, MT, NE, SD,WY)$ 84,700

    • Northeast: (CT, MA, ME, NH, NJ, NY, RI, VT)$102,500

    • Southeast: (AL, FL, GA, MS, TN) $ 93,000

    • Southwest: (AR, LA, NM, OK, TX) $ 92,700

    • Pacific Coast: (AZ, CA, HI, NV, UT) $107,400

  • Canada: $93,400(in U.S. Dollars)


Marketing the crm3
Marketing the CRM

  • Use an integrated marketing approach

    • Ask any Certified Records Manager. Did you have to study for the CRM exam?

    • The answer is “YES”

    • CRM’s learn more than they ever thought they would need to know!

    • Forced to learn new areas outside of job experience or education.


Crm exam mentorship
CRM Exam Mentorship

  • Host a CRM Examination Preparation Workshop

    • New product will launch in January of 2012 and will include all ICRM endorsed materials and presentations

    • Speaker bureau available

  • Encourage attendance at ICRM endorsed CRM Examination Preparation Workshops around the country; send your information to the Regent for PR and Professional for posting on the ICRM website


Crm exam mentorship1
CRM Exam Mentorship

  • Form CRM Study Groups

    • Host weekly/monthly meetings for candidates

    • Review CRM application process

    • Study one part of Parts 1-5 at each meeting

    • Ask Chapter CRM’s to write practice multiple choice questions.

    • Give sample tests

    • Highlight books from CRM bibliography

      • Host Book of the Month/prepare chapter outlines


Crm exam mentorship2
CRM Exam Mentorship

  • Form CRM Study Groups

    • Consider joint chapter study groups

    • Expand the annotated outline with additional information/related topics

    • Develop a vocabulary study

      • Use glossaries, highlighted terminologies, definitions, flashcards

    • For fun, develop game show-type questions; host contests


Crm exam mentorship3
CRM Exam Mentorship

  • Form CRM Study Groups

    • Ask candidates to practice writing CRM Exam case study answers

    • Ask Chapter CRM’s to provide feedback

    • Obtain practice case studies from ICRM – Part 6 Mentorship Coordinator


Crm exam mentorship4
CRM Exam Mentorship

  • Interview New CRM’s

    • Ask questions

    • What did they feel was most challenging about taking the exam?

    • What recommendations do they have for new candidates?

    • What strategies did they use for studying?


Offer chapter scholarships
Offer Chapter Scholarships

  • Consider developing chapter scholarships that reimburse for partial or all of the testing fees

  • Payment on successful completion

  • Establish membership requirements

  • Establish guidelines

  • Reward good work


Contact Rae Lynn Haliday, CRM, ICRM Regent for PR, Marketing and Professional Development

(314) 646-4572 or by email [email protected]

Learn about opportunities for your chapter to implement a formal CRM Mentorship Program

Get started today with hosting annual CRM Examination Preparation Workshops


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