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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013 PowerPoint PPT Presentation


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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013. Why i- gas industry ?. A re we doing enough on the ONLINE field ? Company level Industry level IGU. Current status of the work. Legend : hasn ’ t started yet starting phase .. almost ready

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i- gas industry (not e- gas any more) David Konvalina Paris, March 26, 2013

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i-gasindustry

(not e-gasany more)

  • David Konvalina

  • Paris, March 26, 2013


Why i-gasindustry?

  • Are wedoingenough on the ONLINE field?

    • Companylevel

    • Industrylevel

    • IGU


Current status ofthework

Legend:hasn’t startedyet

startingphase

..

almostready

finished


A1. Companylevel

Companiesactive in Sales& Marketing field on ownwebsites…

  • All (probably) companies use website as a standard communicationtool


A1. Companylevel

…as well as on externalones.

  • Intermediariese.g. comparisonsitesextremelyactive in makingcustomersswitching


A1. Companylevel

Utilities start to communicate on Socialnetworks, howeverwithdifferentsuccess

x

2,915

145

3,500,000

4,986


A2. Industrylevel

The more dirtyenergysource, thebetterthewebsite


A3. IGU

IGU sitedid not offer much to theexternalvisitor…

2011

2013


B. Futuredevelopment

IGU website has a significantpotentialforimprovement…

  • Recommendations:

    • Focus/purpose

    • Content

    • Layout

    • Navigation


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