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Growing Membership for NULYP Chapters

Growing Membership for NULYP Chapters. -Hakimu Shuttlesworth Davidson NULYP Membership Development Chair 2013-2015 & C.T.O. Where Do Members Come From?. Word of Mouth College Affiliate Friends and Coworkers Grew Up In The Movement Where Else?. What Kind of Members Are There?.

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Growing Membership for NULYP Chapters

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  1. Growing Membership for NULYP Chapters -Hakimu Shuttlesworth Davidson NULYP Membership Development Chair 2013-2015 & C.T.O.

  2. Where Do Members Come From? Word of Mouth College Affiliate Friends and Coworkers Grew Up In The Movement Where Else?

  3. What Kind of Members Are There? Hardcore / Core Service-Minded Socialites Big Timers Superstar Members True Believers Plants Seeking Soil Outkasts Any More?

  4. Why Do Members Join? People The Purpose / The Movement Leadership Social Status New Friends or Partners Why Did YOU Join?

  5. Why Do Some People Not Join? People Don’t Care About The Mission Misunderstanding & Guilt Not Sure Why They Should Confusion About What They Are Joining Not What They Expected Personal Life / Work Schedules / School Bad Experience

  6. Who Do We Want to Join? Everyone (…Almost)

  7. Where Does Growth Come From? Organic Gimmicks Sponsored

  8. The Member Experience Do They Receive A Warm & Sincere Greeting When They Arrive? Is It a Welcoming, Friendly Environment? Do Members Speak to Them? Do They Receive Follow-Up Emails with Information After Attending or Joining? Is Their Input Heard & Included? Are Explanations Given When They’re Off-track? Are They Shown / Trained on The YP Way? Is Individual Attention Given? Are They Able to Make Friends? (Icebreakers – Post Meeting Socials – Networking) Does Someone Try to Get to Know Them & Understand Their Interests? Does Someone Hear Their Interests and Explain How YP Matches Their Interests? Do They Receive an Invitation to Come Back? Is It Easy / Convenient To Pay Dues?

  9. So, How Do We Drive Membership Growth? • Be Professional – Have Your House In Order • Be Clear • Who We Are • What We Do • What Is Available / Possible & What Is Not • Chapter Mission & Direction • Expectations • Be Flexible • All members don’t have to be visible. • Provide Paths to Involvement • Look The Part

  10. So, How Do We Drive Membership Growth?(Continued) Provide Important and Impactful Programming Develop Them Professionally & Personally Train Your Members Train Your BOARD Have Real Conversations With Guests Make It Convenient to Sign Up Make Sure Everyone Is Speaking To Everyone Provide The Right Environment

  11. So, How Do We Drive Membership Growth?(Continued) Community Impact Proper Messaging & Marketing Pitch Assertively – Do Not Beg, Coddle or Cater Follow Up Engaged Board Members – Membership Chair Isn’t The Only Stakeholder Stay Connected to Alumni / Old School Go After Talent & Celebrities The Movement Is The Mission – Stay On Task

  12. What Tools and Resources Do I Have / Need? • NULYP University • NULYP Membership Committee • Toolkit • Orientation Guide • Past Board Members • Affiliate • Research

  13. Special Considerations Male Numbers Members’ individual motivations & satisfaction Patience Unemployed or Underresourced Students Introverts vs Cliques Member Benefits – Myth or Reality?

  14. Best Practices • Quarterly New Member Orientation – All Board Members Attend & Recruit • Powerpoint Presentation, not just printouts • Lapel Pins & Pinning Ceremony • Cooperative Membership Program with your Affiliate Board of Directors • Credit Card “Swipes” Available at All Events • Focus on the PITCH & Teach Members How To Make It

  15. Q & A

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