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MARKETING PLAN, JULY – DECEMBER

MARKETING PLAN, JULY – DECEMBER. Bell Orchid Hotel 3000 International Drive Orlando, FL 32819 (407) 555-4511 Fax (407) 555-4444 website : www.bellorchidhotel.com. SUMMARY. First Six Months of Operation January - June Mission Statement Hotel Philosophy and Goals

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MARKETING PLAN, JULY – DECEMBER

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  1. MARKETING PLAN, JULY – DECEMBER Bell Orchid Hotel 3000 International Drive Orlando, FL 32819 (407) 555-4511 Fax (407) 555-4444 website: www.bellorchidhotel.com Sales and Marketing Department, Bell Orchid Hotel

  2. SUMMARY • First Six Months of Operation • January - June • Mission Statement • Hotel Philosophy and Goals • Marketing Achievements, January – June Sales and Marketing Department, Bell Orchid Hotel

  3. COMPETITIVE ANALYSIS and MARKET TRENDS Detailed Summary of Price Structure provided. • Strengths and Weaknesses • Price Structure • Occupancy and ADR Trends • Rooms and Facilities • Room Mix and Location • Market Share Sales and Marketing Department, Bell Orchid Hotel

  4. Room Sales, January - June

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