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slide1

Open Business Model and Service Innovation with VDML and ServiceMLArne J. Berre SINTEF, Norway, Arne.J.Berre@sintef.noHenk de Man, Cordys, Netherlands, hdman@cordys.comand Yannick Lew and Brian Elvesæter, SINTEF IWEI Workshop 3, Standardisation for interoperability in the service oriented enterpriseEnschede, March 26th, 2013

Networked Enterprise transFormation and resource management in Future internet enabled Innovation CloudS, www.neffics.eu

slide2

NEFFICS Community of

highly innovative networked enterprises

Applications for highly innovative networked enterprises

Liquid Hospital – H2O

(HSJD)

Virtual Factory Network

(Vlastuin)

Networked business value analysis models

(IC Focus, AAU)

VDML

Networked process and service models

(SINTEF)

ServiceML

Networked innovation models, leadership and management processes

(AAU)

CEN/389

Networked enterprises MashApp applications and process support

(CORDYS)

Networked innovation

community services

(INDUCT)

Enterprise SaaS Cloud business operations

and orchestration platform

(CORDYS)

Google Apps/Waves, Cloud computing & Web 2.0 platform

Networked Enterprises on Internet of Services (IoS) and Things (IoT)

slide3

NEFFICS Platform

Internet of

Services

/Things

Network BusinessOperationsincl.

app/services development

Networked

Innovation

management

Network Business

Modeling and

analysis

NEFFICS Methodology and Practices WIki

Innov.

Dashboard

Network

search

Portfolio

Service ML

Buss. SoaML

Service

BM canvas

MashApps

Case Mgmt

BM canvas

Funnel

BM canvas

Networked Enterprise Portal (Virtual Extended Factory Liquid Hospital)

BOP Instance

Google,

COIN,

ASPIRE, ...

Challenge

BPMN

BMM

“Change”

Idea

Value

analysis

process

Value formula

Business

values

AT-ONE

SI process

BMI (L)

process

VDML

BAM

Dashbord

CMMN

KPI’s

RFID

Sensor

Entity

Challenge

Inter-enterprise

Hub

Social modeling/Google Wave

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

business model representation vdml and serviceml
Business Model representation  VDML and ServiceML

VDML

Six building blocks representation, as high-level abstraction; detailed representation and ”wiring inside”, based on VDML

positioning vdml
Positioning VDML

VDML

BPMN

SoaML

slide9

VDML

mandates

Service Contract

subtype

defines business

Business Network

Collaboration

Service Architecture

accesses

subtype

contains

depicts

Interface

defines informal

or “weak”

accesses

Community

subtypes

Port

participates

Provider

Consumer

defines formal

or structural

Org Unit

owns

subtype

engages-

plays

owns

owns

Participant

Service

Request

establishes

Role

Resource

Method

provides /

consumes

designs /

experiences

performs

Service Offering

supports

supports

Service Journey

Activity

requires

Capability

translates

into

creates and/or consumes

provides

Ideal

captures

matches

Value

Expected

articulates

Actual

provides /

receives

Value Proposition

defines

expresses

Need

Objective

implies

measurable

description

Goal

ServiceML

business model innovation bmi with vdml diagrams
Business Model Innovation (BMI) with VDML diagrams

Client

Capabilities

Activities

Monitor Patient

Handle Emergency

Visit Doctor’s Office

...

Value Propositions

Obtain Maternity Care

+

Patients value from Doctor’s Office

...

+

Facilities

Management.

Clinical

Oversight

Nurses

Nursing

...

-

...

+

+

Patient’s payment

...

Doctor’s

Office

Doctor’s

Office

+

Patient

Appointments

-

Hospital

Hospital

Doctor’s Office

Patients

Office Appointment

Office Appointment

Monitor Gestation

Beds

Pediatric

Nurse

Obstetrics

Nurse

Operating

Room

Admissoins

Nurse

ER

Nurse

Operating Room

...

Anesthesiologist

Pediatrician

Obstetrician

ER Physician

Admissions

Emergency

Recovery

-

Activity Network Diagram

Maternity Care Value Margin

Capability Management Diagram

...

Doctor’s value from Doctor’s Office

+

+

Client

Client

Value Proposition Exchange Diagram

Monitoring

Reports

Doctor’s

Office

...

-

-

-

-

-

-

+

-

Operating Room

VDML

Maternity Ward

Doctors

Cost of Maternity Care Services to Patient

Admissions

Recovery

Emergency

Initiate

Monitoring

Initiate

Monitoring

+

Monitored

Patients

Emergency

Admission

Emergency

Admission

+

...

Client

Maternity Care

Services

+

Cost of Monitoring Service to Doctor’s Office

...

Monitoring

Reports

Monitoring

Reports

Network Partners

Customers

+

Value Formulas

Provide Maternity Care

Admission

Request

Admission

Request

Hospital

...

Maternity

Ward

Anesthesiologists

ER Physicians

Pediatricians

Obstetricians

Beds

Operating Room

+

+

Hospital

Maternity

Care

Hospital

Maternity

Care

Hospital

Admission

Requests

...

Monitoring Service

+

...

+

Affiliated Doctors

Hospital

+

...

Obstetrician

Services

Obstetrician

Services

Emergency

Patients

...

+

+

...

...

+

...

Role Collaboration Diagram

Role Collaboration Diagram

...

Measurement Dependency Diagram

slide29

From Models

to Execution

VDML

VDML

Business Architect

Identify Cases

Identify Processes

Has value

Identify Services

Has value

Has value

Identify Services

Solution

Architect

IT Architect

ProcessModels

(CMMN) (BPMN)

Service Models

(ServiceML)

Execute /

Uses

Execute & uses

Deploy new services

WebServices

WSx

WSx

WSx

WS1

WS2

WS3

conclusion
Conclusion
  • The NEFFICS platform provides support for Open Business Model and Service Innovation with VDML and ServiceML
  • From ideation through modeling to execution
  • www.neffics.eu
  • Videos and demos are available
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