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Getting blogged down Presentation to AEF 11 October 2008 Graham Young Founder and Chief Editor On Line Opinion www.onlin

Getting blogged down Presentation to AEF 11 October 2008 Graham Young Founder and Chief Editor On Line Opinion www.onlineopinion.com.au. What’s a “blog”. Entries reverse date order Calendar Blog Roll Monthly archives. Does that really describe something unique?. Newspaper articles

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Getting blogged down Presentation to AEF 11 October 2008 Graham Young Founder and Chief Editor On Line Opinion www.onlin

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  1. Getting blogged downPresentation to AEF11 October 2008Graham YoungFounder and Chief EditorOn Line Opinionwww.onlineopinion.com.au

  2. What’s a “blog” • Entries reverse date order • Calendar • Blog Roll • Monthly archives

  3. Does that really describe something unique? • Newspaper articles • On Line Opinion • MySpace • FaceBook • Comments • Forum Posts

  4. Back to basics • Form follows function • Form obscures function

  5. Mozaic Model One Many

  6. Back Chat Model One Many

  7. Conversational Model Many Many

  8. Cyber Space Simple Model Publisher Audience Audience Audience

  9. Cyber Space Actual

  10. Even more actual

  11. Characteristics of the ’net • Network theory • 6 degrees of separation • Hubs • A process not an object • Long-tail

  12. Democratic “market” 50 years ago • Homogenous/ Mass Market • Loyal/Tribal • Hierarchical • Relatively Passive • Not mobile • Community defined by geography • Decentralised and small scale

  13. Democratic “market” now • Differentiated/Niche Markets • Volatile • Flat • Demanding • Mobile • Community defined by interest • Large scale

  14. How is internet likely to change politics? • Increase market differentiation • Make electors more volatile • Further flatten hierarchies • More demanding • Increase numbers of communities of interest • Scale will be less relevant • Re-engineer the back office

  15. “Traditional” political organisations • Political Parties, Trade Unions, many NGOs • Strong hierarchies • Exclusive membership • “Creed”

  16. Modern political organisations • Greenpeace, WWF, GetUp, US political parties • Membership • convenient • casual • opportunistic • Works, not faith/Transactional not relational

  17. Why “traditional” political organisations are withering • Inherent conflict between a corporatist approach and a participatory structure. • Like a Macdonalds where you have to buy a membership before you can buy a burger.

  18. Internet • If it didn’t exist the modern political organisation would need to invent it. • Convenient • Undemanding • Ubiquitous • Agnostic

  19. Fundraising • McCain • Obama • GetUp

  20. McCain v Obama • Obama • 50% online (Open Secrets) • $215 per person (Daily Kos) • New Hampshire $500,000 in 30 mins, $4.4 M two days

  21. GetUp – AFL Grandfinals • Ad competition • $50,000 per ad • $280,000 • Five ads

  22. Organising supporters • 287,868 supporters • Email still the killer app

  23. Organising supporters • FaceBook • “According to the BBC a student protest in Britain has been successful in getting HSBC to reverse its policy change on interest-free accounts for graduates.  While the protest also had a “real life” component, with a protest at the bank’s London headquarters organized by the national Union of Students, the campaign took shape on Facebook, with members calling for a boycott of the bank.  Over the time of the protest the number who had joined the protest via Facebook reached more than 4,000.” http://democracy.nationalforum.com.au/articles227.html

  24. Organising supporters • MySpace • “Nearly 40,000 students from across SouthernCalifornia staged walkouts to protest proposed immigration legislation Monday, blocking traffic on four freeways and leaving educators concerned about how much longer the issue will disrupt schools. • The protests are believed to eclipse in size the demonstrations that occurred during the anti-Proposition 187 campaign in 1994 and even a famous student walkout for Chicano rights in 1968.” http://articles.latimes.com/2006/mar/28/local/me-protests28

  25. Community • Jennifer Marohasy • Celebrating heroes • Sharing beliefs • Sharing information (e.g. Arthur Smith) • Rehearsing arguments • Understanding objections • Esprit de corp

  26. More community • Twitter • “Twitter Saves Berkeley Student Arrested in Egypt • mercurynews.com — Buck, 29, used the ubiquitous short messaging service to tap out a single word on his cellular phone: ARRESTED. The message went out to the cell phones and computers of a wide circle of friends in the United States and to the mostly leftist, anti-government bloggers in Egypt who are the subject of his graduate journalism project.”

  27. Key Considerations • Action • Information • Community • Discussion Blogs just one way to organise information Form should follow function Don’t get bogged down on blogs.

  28. Read about it here

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