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Online Reputation Management

Online Reputation Management. Tuesday, May 1 st , 2012 Webinar. Part 1 - Introduction. What is reputation management?. Establishing positive brand or name reputation from scratch Fixing negative press or reputation history. Types of Reputation Management. Initial campaign research

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Online Reputation Management

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  1. Online Reputation Management Tuesday, May 1st, 2012 Webinar

  2. Part 1 - Introduction What is reputation management?

  3. Establishing positive brand or name reputation from scratch • Fixing negative press or reputation history Types of Reputation Management

  4. Initial campaign research • Proposal & pitch process • Baseline campaign setup • Campaign execution & reporting • Personal Online Reputation Management • Some advanced topics • Q&A session What we’re covering today

  5. Mitchell Wright • Lauren Starling • Julian Sutter Our guests today

  6. What are you looking for when working with a client? • Any red flags to keep an eye out for? • How do you assess the competition? • How do you evaluate existing assets you can leverage? • What keywords other than exact names or brands are you concerned with? Initial Campaign Research

  7. How do you manage the expectations of your clients in terms of timeframe, results, etc? • What are your normal payment terms? • Tips to prevent getting burned by a client? • Any tools you use for proposals, invoicing, etc? Proposal & pitch process

  8. Cleaning up existing assets, sites, pages, and accounts • Capturing as many new, authoritative accounts as possible • Walk us through some link building techniques for this phase Baseline Campaign Setup

  9. How do you keep the client up to date on progress? • What do you guys report specifically? • How do you handle payments and milestones? • What do you ask for from the client in terms of assets and content? Campaign Execution

  10. Anyone attaching their name to their work needs to make sure they take care of this • Lauren: How have you been working on this? Personal Online Reputation Management

  11. Flipping of content for same TLD • Ranking Partial Keywords Advanced Tips & Tricks

  12. Ask away  Question & Answer Session

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