Digital Marketing Agency in Bangalore

1. How to perform a digital marketing audit of your site? Is your site up-to-date with SEO? Do you know the site’s SEO score? How well is it performing? Doing an audit of your site will answer these questions and give you insights into what is working or not working for your site. With the insights, you can improve in areas that are lacking quality performance. If you are unsure if your website is performing well and need some assistance, then this digital marketing agency in Bangalore, Webi7 can help you out and provide a complete audit of your site in terms of SEO, content and social media. Why you should audit your site -  To know what digital marketing strategy works best for your site  To drive not just more traffic, but also relevant and quality traffic to your site  To generate quality leads that convert  To increase sales that’s higher than your marketing and advertising budget  To optimise your website and social media  To rank better than your competition With this guide, anyone can perform an audit and get actionable results for each marketing strategy - SEO, content, email, social media, and more. SEO audit If there’s one thing that can take your brand to new heights and break ceilings when it comes to ranking #1, it’s SEO. SEO is the king of digital marketing. Without SEO, all other marketing strategies are rendered useless. SEO is an important part of your website. If your website is new or quite old, then it requires an SEO audit which needs to be done regularly. Most digital marketing companies do an SEO audit of their client’s website before proceeding on delivering their services.

2. So is your SEO strategy working for you? Time to audit and find out. Keyword research - The first step in SEO audit is keyword research. Targeting the right keywords can help customers find you. For example, if you are an e-commerce site selling organic food products, then your target keywords would be organic vegetables, fruits, organic grains, etc. Using specific keywords, especially long-tail keywords that are relevant to your business can help your SEO and rank for those keywords. Given you’re providing the right content that’s optimized. To get insights into how you rank for a keyword, use Ubersuggest tool. Just pop your website into the search bar, select country and hit the search icon.

3. On the left side, you can opt for “SEO audit” and Ubersuggest will show you all the relevant information regarding SEO. it shows you where you rank for a particular keyword, suggests fixes to improve your site’s performance and more. If you are not ranking for a target keyword, then you need to provide more useful, relevant content. You could also rethink your SEO strategy which brings us to the next point – On-page optimisation - This includes page speed, broken links, page title, meta description, headings, canonicals, content, internal links, external links, redirection, etc. You can use free tools to crawl your site and find errors related to on-page SEO. Some of the free SEO audit tools you can use are –  Google Search Console  Ubersuggest  SEOoptimiser  WooRank  SEMrush SEO audit These tools will crawl your site and provide a report on SEO audit. Below are the screenshots of the SEO audit done with Ubersuggest.

5. Mobile-friendliness - Mobile-friendliness and responsiveness are Google ranking factors and they need to be taken seriously. Most people who search for a brand or a product use mobiles to search. So it’s imperative that your site performs excellently on mobiles. That includes page load speed, content distribution, SEO optimisation, navigation, responsiveness, and more. Are you in need of SEO services? Then this Bangalore digital marketing company provides the best SEO services. Content marketing audit Good content can improve your brand’s visibility and reach. Great content can skyrocket your SEO. Just creating content isn’t enough. You need to market them well too. Content creation and content marketing go hand-in-hand and it’s important to provide the right content that’s relevant and has high value. Not all the content you make can be getting traffic. Blogs that perform best contain more than 2500 words. Blogs that are less than 1700 words can be hard to even appear on the front page of Google. That’s why it’s important to audit the content and improve the ones that aren’t performing well. If you have a small site, you can use Screaming Frog for content auditing. It;s free content auditing tool and can crawl up to 500 links. There’s a paid version too, if you have a big website. With this tool, generate a list of all your content by entering the site into the search bar. Selce a HTML filter and export the results. Now that you have a list of your content, it’s time to see how they are performing. Based on the following metric, you can analyse the content -  Title - Length and SEO strength  Ranking for keywords in the content  Monthly organic search traffic  Overall monthly traffic (both paid and organic)  Bounce rate  CTR (click-through-rate)  Time spent on page (dwell time)  Number of backlinks  Number of social shares You should note the search intent of the content. Content that is focused on the audience first before search rankings tend to perform better. Check if your content satisfies the user’s query, whether it solves their problem and provides a solution, whether it is informational or promotional. The CTR, bounce rate and dwell time can help you find out. Social media marketing audit

6. The first step is to assess what all platforms you are on. It is not limited to the big networks like Facebook and Twitter. You can also assess Pinterest, Quora, TikTok and Youtube. Assess your follower count and number of content posted on each platform. Whatever platform you are marketing on, your content has to look uniform in terms of color choice, preferably that goes with your brand, tone, language, relevance and consistency. If you are unsure about content strategy for your social media, then an audit will help you out. SproutSocial is your best friend when it comes to social media marketing audits. Just enter your social media handle and it will show you the report on  Engagement rate  Impressions  Hashtag performance  Number of shares  Interaction, reach  Referral traffic  Link clicks

7. With SproutSocial, you can also plan your social media content marketing using the social calendar tool in it. Facebook ads audit - Auditing your Facebook ads helps maintain optimised campaigns. The platform comes with advertising tools and reports where you can get detailed insights on all your ad campaigns and

8. advertising budget. You will need to keep an eye on active campaigns, conversions, and ads. Check if the ads are competing against other similar ads and which ads are performing best with A/B testing. PPC audit It’s quite easy to do a PPC audit if you have the right tools and platforms. When doing a PPC audit for ads, you will need at least 6 or 3 months worth of data to assess them. You can source the data from Google Analytics, Google AdWords and Bing Ads and spread them on an excel sheet. You should link your AdWords account to Analytics. Implement the right tracking code on analytics. Begin by creating a spreadsheet for each campaign. Each section in the Analytics, AdWords or Bing ads will have a spreadsheet within the mainsheet. In each section, look for -  Highest and lowest impressions  Clicks  Sessions  Average CPC  Cost  Quality score  Conversion rate and clicks  Cost per conversion  Bounce rate Email marketing audit 70% of brands are not able to measure ROI of their email marketing. That means they can’t tell if their email marketing strategy is working or failing to deliver any results.

9. So, doing an email marketing audit can solve that problem and give an idea on how to improve your email marketing strategies. What to audit on emails?  Your email lists  Sender’s email address  Subject and preheader text  Email copy  Frequency While doing an email audit, it’s important to evaluate your email service provider and many marketers tend to ignore this step. While evaluating, consider the following - What features you work with most What works best for you in the service What more features you need What kind of features you get with the subscription fee. It should have - 1.Mobile-friendly templates 2.A free image library 3.SPAM scoring 4.Email previews that show specific devices 5.Personalizations 6.Drip campaigns 7.Behavioral targeting 8.Email preference centers 9.Integrations 10.Customized, comprehensive analytics     So that pretty much covers digital marketing audits of your site. Sorted by category. CONTACT US WEBI7 DIGITAL MEDIA Website : https://webi7.com/ Contact No : +91 7760720004 Email : info@webi7.com