How to Reduce Site Friction: A Definitive Guide?

1. How How to to Reduce Reduce Site Site Friction Friction A A Definitive Definitive Guide Guide Are you noticing a sudden drop in the conversion rate Is the bounce rate graph getting steeper than ever One of the major factors behind an increased bounce rate or reduced conversion rate is website friction What is it Friction is anything that hinders the conversion journey of a potential lead It affects user experience and in turn drives the leads away So how to reduce website friction Glad that you asked Let’s explore 1. 1. Enhance Enhance Site Site Speed Speed Let’s start with a hypothetical situation Imagine that you have engaged PPC PPC management management services services to drive visibility to your site How would you like to drive traffic to your site through a PPC ad campaign only to repel them away with a slow loading speed This simply drains your resources Usually people spend to seconds for a page to load source Google They cannot browse products or services learn about your brand or finalize a purchase if the site lags

2. So regularly monitor your site speed and fix the issues as soon as they are noticed Here are some quick tips to improve your page loading speed ● Compress image size of course without affecting its quality ● Optimize the video file ● Leverage browser caching ● Select the right hosting option We can go on listing these points but let’s not get distracted Yes it’s a strenuous job

3. And as you might have guessed this is even more complicated in case of an eCommerce website since it contains numerous product pages and high quality images Also if a lot of traffic access the site at one particular point of time it will get even slower But you don’t have to worry as long as professional eCommerce companies companies are there to help you eCommerce website website design they will design With their experience and expertise optimize your page loading speed By the way do you know how to increase user engagement for an eCommerce site If not take a brief look 2. 2. Simplify Simplify Your Your Site Site Design Design Indeed a website should have a unique design but never a complex one No matter how much you experiment with your site make sure that it remains intuitive For example the house symbol leads to the homepage three horizontal lines open the menu bar and so on These will help the users to easily navigate your site Remember people spend about seconds to determine whether to stay or leave your site source Sweor Naturally none is going to spend time analyzing the navigation process on your site Also make all the information easily accessible and place the search bar at an easy to locate section This will further enhance the usability of your site While we are on this topic you may consider incorporating these key elements on your homepage 3. 3. Don Don’ ’t t Delay Delay Conversion Conversion Adding more steps before conversion is directly proportional to a reduced conversion rate

4. Why Simply because it will demand more activity from the potential customers and they may leave the site without completing a purchase Also remember that impulse purchase is an important revenue driving phenomenon in the eCommerce world Quick fact impulse purchase represents over of all the money spent on eCommerce sites source Invesp And you cannot expect these impulsive buyers to spend a long time in signing up before purchasing a product Here are our suggestions ● Make the sign up process optional and include a guest checkout option If you want the customers to sign up to your site you may show a pop up message that requests them to sign up after the purchase is done ● Reduce requirements during the checkout process If possible get the conversion done with only name address and contact info ● If someone already has an account on your site make sure that most fields are auto populated This will make the action frictionless Take a quick look at these pro tips to audit your site This will further help to improve conversions 4. 4. Autocomplete Autocomplete to to the the Rescue Rescue Autocomplete is a useful feature especially in an eCommerce site It improves search experience by reducing the users’ work Here once a user starts to type the related products are suggested Autocomplete also helps users once they are unsure of the spellings they are typing That way the users can find the right product they need

5. Take for example if someone is unsure how to spell the name of the Russian author Lyudmila Stefanovna Petrushevskaya autocomplete is there to help The same is also applicable for the travel sites as well Incorporating such a feature into your site demands adequate knowledge and expertise in designing a website If you are not much of a tech geek consider engaging professional website website design design services services 5. 5. Set Set a a Clear Clear Focus Focus Remember you started the business with a goal With time your services may expand and more landing pages can be added to your site But cluttered content may cloud your objective and confuse the leads So ensure that all the pages include a powerful CTA underlining your business objective so that the customers don’t get distracted Also make sure the main value proposition of your business is accessible through the main menu 6. 6. Create Create a a Mobile Mobile Friendly Friendly Site Site Nowadays having a mobile friendly site is the bare minimum for any website And you must optimize your site for mobile devices The objective of a mobile optimized site is to make the website frictionless for the mobile users That’s why it displays larger navigation buttons differently sized images and so on You may check your site’s mobile friendliness by taking a Mobile Friendly Test on Google Search Console It makes you aware of various issues like content is wider than the screen the text is too small to read clickable elements are clustered together and

6. others Here go through a comprehensive checklist for designing a responsive website These insights will help you to rectify the problems and enhance user experience And for any assistance you can always contact a website website development development company company 7. 7. Use Use Less Less Number Number of of Ads Ads A huge number of irrelevant ads only clutter your web design and affect the user experience This is a sure nuisance to impact the visibility of your site’s content And what’s the point in writing and optimizing a content if the users cannot read it properly They will only get irritated and leave the site enhancing the bounce rate Remember less is more when it comes to placing ads on your site Conclusion Conclusion Friction in a website causes practical troubles as well as affects its aesthetic appeal For instance slow loading time may lead the users to abandon your website and a lack of white space can ruin the attractiveness of your site’s design We hope these pro tips will effectively help you to reduce friction on your website and increase the retention rate What’s your take on this Let us know Source Source https://www.webguru-india.com/blog/how-to-reduce- https://www.webguru-india.com/blog/how-to-reduce- site-friction-a-definitive-guide/ site-friction-a-definitive-guide/

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