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Jesmond Swimming Pool. How it was done. Brief History. 1992 60 yrs old, 25 x 13 pool, 2 sunbeds JSP formed registered charity, limited by guarantee 5 yr lease, no funding, reserves or support Business plan and community support £ 2 weeks before opening £50,000 grant FSA

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Jesmond swimming pool

Jesmond Swimming Pool

How it was done


Brief history
Brief History

1992

  • 60 yrs old, 25 x 13 pool, 2 sunbeds

  • JSP formed registered charity, limited by guarantee

  • 5 yr lease, no funding, reserves or support

  • Business plan and community support £

  • 2 weeks before opening £50,000 grant FSA

  • Confident but cautious April opening


Performance figures
Performance figures

1998

Users 145,000

Income £242,356

Exp £224,543

Recovery rate 108%

Income/user £1.67

Pre 1992

Users 96,500

Income £35,424

Exp £86,400

Recovery rate 41%

Income/user 37p


How was it done
How was it done?

  • Doubled availability of public swimming from 40 to 80+ hours

  • Significantly reduced energy costs (halved)

  • Consistent programme

  • Efficiently managed water space

  • No wasted water time

  • Open bank holidays and weekends

  • Controlled staff costs

  • Volunteers


Organisation
Organisation

  • Board of Trustees and members

  • Created smaller sub groupsOperationsPersonnelCommunicationsFinance and fundraisingBuilding development

  • Monthly meetings anyone can attend


Success factors
Success factors

  • Dedicated board of Trustees

  • Tremendous community support

  • Use of volunteers

  • Careful original team selection

  • Absolute honesty with staff and users

  • Clear objectives

  • Understanding of roles

  • Flexibility of staff

  • Will to win


Working for a trust
Working for a trust

  • A sense of ownership

  • A sense of achievement

  • Very clear objectives

  • Instant feedback

  • Feeling in control

  • Tremendous job satisfaction

  • Best ever teamwork

  • Feeling valued


Building upgrade onwards
Building upgrade onwards

  • £1.6 million upgrade

  • Increase in turnover and costs

  • Different challenges/new customers

  • Different local authority viewpoint

  • Focus drift from money to impact (SA)

  • Trustee development/recruitment

  • Review of objectives – from (SA)


Where we are now
Where we are now

  • Expanding

  • Reviewing status and objectives

  • Looking for more challenges

  • Talking to council

  • Developing Social Accounting work

  • Broadening horizons but reaffirming local ties

  • Considering purchase of building


Key factors
Key factors

  • Must have Social Capital

  • Must have proven demand and need

  • Right people from day1

  • Appropriate overall structure/governance

  • Local authority support or tolerance

  • Good business plan

  • Community recognition and support

  • Potential to grow


Contact details
Contact details

  • Glenn Armstrong CEO

  • www.jesmondcommunityleisure.co.uk

  • [email protected]

  • 0191 2812482

  • St Georges TerraceJesmondNewcastle upon TyneNE2 2DL


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