1 / 12

Corporate Logos

Corporate Logos. Design Fundamentals Meredith Cook. History of Logos. Helps distinguish the identity of a company Effective logos become synonymous with the organizations they portray McDonald’s Coca-Cola Nike Important aspects of a logo: Font/Text Colors Used Images. Hidden Images.

webb
Download Presentation

Corporate Logos

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Corporate Logos Design Fundamentals Meredith Cook

  2. History of Logos • Helps distinguish the identity of a company • Effective logos become synonymous with the organizations they portray • McDonald’s • Coca-Cola • Nike • Important aspects of a logo: • Font/Text • Colors Used • Images

  3. Hidden Images

  4. Symbolic Images

  5. Double Images

  6. Evolution of Logos…

  7. Evolution of Logos…

  8. Evolution of Logos…

  9. Evolution of Logos…

  10. Evolution of Logos…

  11. Evolution of Logos… • http://www.youtube.com/watch?v=c20kQzdVEcA • This video talks about some of the most recognizable logos around and the changes they have taken over the years

  12. Resources • http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/ • http://www.dinesh.com/history_of_logos.html • Journal of Brand Management (2009) 16, 545 – 555. doi: 10.1057/bm.2008.5; published online 18 July 2008

More Related