With Christmas coming earlier every year, we take a look at how consumers shopped over Christmas 2013 and what this means for 2014.
Christmas 2014 insights
With in-store sales remaining flat, 2013 was an "online Christmas" for many consumers. 1 in 10 (9%) didn’t shop in-store at all over the Christmas period.
Of those who did their Christmas shopping on a website they’d never purchased from before – 77% said it was due to price.
Click and collect now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers recorded a month-on-month growth of 16% in December.
For some Christmas planning started early…
Last year 2.7 million searches for 'Christmas' were made during the month of August, according to eBay.
16-24 yr olds were the most organised with 44% buying during or before November.
55% of women do most of their shopping before the 1st week of December.
Online channels experience an earlier and sharper increase in traffic during November when compared to store footfall. Customer’s more likely to use the channel for researching and browsing.
….for others there was the usual mad-dash at the end
Retail footfall only starts to experience a real uplift in the two weeks prior to Christmas.
There were more than two million searches for 'Christmas' in the final week before the big day on eBay.
45+ audience left it late with 30% not shopping until the last week of December.
26% of men bought most of their shopping in the last few days before Christmas Day.
UK shoppers spent £11 billion over the internet in December.
British shoppers made 129 million visits to retail websites on Boxing Day.
Curry’s and PC World Top 10
Christmas gifts prediction
1. Samsung Gear fit2. Fitbit Force3. Garmin Forerunner 154. NutriBullet5. Sonos Multi-Room System6. Google Chromecast7. GoPro action camera8. KitchenAid stand mixer9. Apple iPad Mini10. Motorola Moto 36
John Lewis sold one iPadevery 10 secs in the run up to Christmas
With many people receiving money and gift vouchers over Christmas, a lot of Boxing Day shopping was focussed on buying accessories for these electronics products.
Apple sold 51m units of both the iPhone5s and 5c.
2013 Google Xmas searches ‘Christmas gift ideas’
2013 Google Xmas searches ‘Christmas gifts for her’
2013 Google Xmas searches ‘Christmas gifts for him
Key Xmas shopping days’
Peak w/c Dec 8
Online channels experiences
a sharp increase in traffic
High street retail footfall
High street sales begins
Dec 23 – last day click and collect
Nov 28 – Black Friday
Dec 26 – Boxing day sales
Nov 30 – Sofa Sunday
Dec 1 – Cyber Monday
Dec 20 Last Saturday before Christmas
Dec 8 – middle
Ends Dec 22
Ends Dec 29