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Formidlingsavdelingen. department. information disseminate communicate inform. formidle - middleman - “go between”. Giving society something that is critically important:. knowledge. people + information. Where do people go for information?. ACTIVE. newspapers, magazines, etc

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Presentation Transcript
slide1

Formidlingsavdelingen

department

information

disseminate

communicate

inform

formidle

- middleman

- “go between”

slide3

people + information

Where do people go for information?

ACTIVE

newspapers, magazines, etc

television

internet

books

exhibitions

PASSIVE

How are people made aware of information?

news

billboards

advertising - TV, print

slide4

Film = active + passive

select to watch

show film to specific groups

accidental tourists

slide5

FORM

ACTIVE

Where do people go for information?

media contacts

news articles

web sites

books

newspapers, magazines, etc

internet

books

exhibitions

PASSIVE

How are people made aware of information?

press releases

posters, brochures, flyers

theme campaigns

advertising

news

billboards

advertising - TV, print

news bits, 30, 50

archives

active + passive

film

slide6

FORM at UiB is special

  • publication (text)
  • media contacts
  • photography
  • design / multi-media
  • TV
  • technical support
slide7

Public Relations

Public Affairs

Liaison Office

InfoCentre

Public Outreach

Info, communication & media

MediaCom

...

slide8

Beyond the Scientists:

the importance of engaging the public,

a Public Outreach model

information, new technology, health, security, ...

X

scientists

public

language, time, ...

support, regulations, recruitment, ...

Dedicated public outreach programmes

can help optimise this exchange.

slide9

Effective public outreach requires:

scientists

public

Public Outreach specialists

Schools

new, important, relevant research

leaders

industry

  • resources
  • coherent, consistent strategies
  • long-term planning
  • networking

media

general public

slide10

FORM at UiB

  • publication (text)
  • media contacts
  • photography
  • design / multi-media
  • TV
  • technical support
slide11

FORM: publication / text

Projects / other

forskning.no

bilag

”international pack”

presentation materials

specific projects

UiB Magasinet

På Høyden

www.uib.no

English news

slide12

FORM: media contacts

Special media

services / projects

Consulting services about media contacts

  • researchers
  • UiB leadership
  • media personnel
  • presentation of doctoral students
  • Forskningsdagene.
  • presentation of special groups
slide13

FORM: photo

documentation

archives

portraits

photo-journalism

technical photography

slide14

FORM: design / multi-media

both supporting and independent activities

team with diverse qualifications

  • virtual TV
  • advanced design
  • multimedia design
  • web design / structure
  • printed material production

also consulting services in these areas

slide15

FORM: film / documentary

Some recent productions:

Værets ansikt

Blå revolusjon

Grottemannen

Utenfra men hjemme

Offline

Barndommens rike

Tre historier fra helvete

Om Golfstrømmen skulle stanse ...

Laurie Grundt - kaospilot

Decoding the Icelanders

Læreplan+

- video bits, 30, 50, series

- web tv

- interactive video / web

- video archive

http://www.univisjon.no

slide16

FORM: technical support

  • central apparatus room supporting 6 video editing suites + 1 sound room
  • editing suites: 4 Mac-based Media 100, 1 Final Cut Pro, 1 for DVD production
  • sound room: PROTools, Yamaha 02/96 with 5.1 monitoring - sound mixing for both TV & DVD
  • dubbing studio (20m2)
  • control room for the studios
  • combined classical 3-camera TV studio + virtual studio (141m2)
  • prop / set workshop + prop / set storage facilities
  • smaller auditorium (43 seats, 82m2) for video conferencing (IP) - 3 camera + 2 video projectors
  • small video conference room (3-4 persons, ISDN)
slide17

Case study: film documentary

Decoding the Icelanders - a modern Viking saga

  • genetic research project
  • decoding unique population
  • DeCode Genetics
  • a modern Viking saga
  • film prize
  • formidling prize
slide18

Case study: video via web

Læreplan+

  • web-based educational tool
  • web-based "video library"
  • visual background to contemporary issues
  • classroom tool
  • 2 themes / year

http://www.univisjon.no/L+

slide19

Case study: design / multi-media

Arkeoland

  • archaeological digital resource library
  • interactive teaching
  • interactive learning presentations
  • multi-media

http://www.uib.no/arkeoland/

slide20

UiB

knowledge

FORM

you!

ad