Two paths to opening doors with donors part 4
Download
Sponsored Links
This presentation is the property of its rightful owner.
1 / 15

Two Paths to Opening Doors with Donors part 4 PowerPoint PPT Presentation


  • 66 Views
  • Uploaded on
  • Presentation posted in: General

Two Paths to Opening Doors with Donors part 4. Strategic Prospect Research. 2011 Annual AFP Statewide Conference INSPIRE YOUR PRACTICE July 22, 2011. Two Paths: Proactive Research. Path #1 = Friendraising  working through people Path #2 = Proactive research  working through data.

Download Presentation

Two Paths to Opening Doors with Donors part 4

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Two paths to opening doors with donors part 4

Two Paths to Opening Doors with Donors part 4

Strategic Prospect Research

2011 Annual AFP Statewide Conference

INSPIRE YOUR PRACTICE

July 22, 2011


Two paths proactive research

Two Paths: Proactive Research

  • Path #1 = Friendraising  working through people

  • Path #2 = Proactive research  working through data


Building your support base

Building Your Support Base


Proactive prospect research

Proactive Prospect Research

By engaging in Proactive Prospect Research, you will:

  • know when you have a high affinity/high capacity donor hiding in your donor database

  • find new potential donors who have not yet donated to your organization

Proactive Prospect Research involves identifying:

  • Potential Connections

  • Financial Information

  • Relevant personal background information


Proactive prospect research the smart way

Proactive Prospect Research: The Smart Way!

Stay away from the Pitfalls of Prospect Research!

  • Identify the list of prospects

  • Start with your profile

  • Come up with a plan of relevant resources

  • Set a time limit


Proactive demo new prospects

Proactive Demo: New Prospects

Topic: Arizona wildlife rescue group that helps care for sick wildlife of all types.

Keywords: wildlife, conservation, animals

Nonprofits with similar missions

Newspaper Databases

Biography Databases

Google News - Advanced


Proactive prospect research existing donors

Proactive Prospect Research: Existing Donors

Your donor database houses your best prospects in terms of affinity.

Find those donors who are just waiting for the right approach to give more.


Proactive demo donor database

Proactive Demo: Donor Database

Noza Prospect Research Profile

*You’ll need a Pima County Public Library account to access this database.

+Biography Reference Center, Britannica Biographies, MasterFILE Premier, TOPICsearch


Remember to avoid the pitfalls

Remember to avoid the pitfalls!


Proactive demo donor database1

Proactive Demo: Donor Database

**You’ll need to visit a branch of the Pima County Public Library or another Foundation Center Cooperating Collection to access these databases.


Remember to avoid the pitfalls1

Remember to avoid the pitfalls!


Proactive demo donor database2

Proactive Demo: Donor Database


Remember to avoid the pitfalls2

Remember to avoid the pitfalls!


Breakout brainstorming session

Breakout: Brainstorming Session

  • Name two other local nonprofit organizations that share the same values or have a similar mission to your organization.

  • What are three key words or phrases that describe the things your nonprofit addresses?


Resource list for prospect researchers

Resource List for Prospect Researchers

  • Pima County Public Library Grants & Nonprofit Info Center’s prospect research webpage

  • Visit the Arizona State Library for a list of databases free to AZ residents

  • For access to the Foundation Directory Online, go to any PCPL branch library or find the closest Foundation Center Cooperating Collection to you

  • See your handouts for Foundation Center Institutional Donor profile and NOZA Individual Prospect Profile samples


  • Login