Two paths to opening doors with donors part 4
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Two Paths to Opening Doors with Donors part 4. Strategic Prospect Research. 2011 Annual AFP Statewide Conference INSPIRE YOUR PRACTICE July 22, 2011. Two Paths: Proactive Research. Path #1 = Friendraising  working through people Path #2 = Proactive research  working through data.

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Two Paths to Opening Doors with Donors part 4

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Two Paths to Opening Doors with Donors part 4

Strategic Prospect Research

2011 Annual AFP Statewide Conference

INSPIRE YOUR PRACTICE

July 22, 2011


Two Paths: Proactive Research

  • Path #1 = Friendraising  working through people

  • Path #2 = Proactive research  working through data


Building Your Support Base


Proactive Prospect Research

By engaging in Proactive Prospect Research, you will:

  • know when you have a high affinity/high capacity donor hiding in your donor database

  • find new potential donors who have not yet donated to your organization

Proactive Prospect Research involves identifying:

  • Potential Connections

  • Financial Information

  • Relevant personal background information


Proactive Prospect Research: The Smart Way!

Stay away from the Pitfalls of Prospect Research!

  • Identify the list of prospects

  • Start with your profile

  • Come up with a plan of relevant resources

  • Set a time limit


Proactive Demo: New Prospects

Topic: Arizona wildlife rescue group that helps care for sick wildlife of all types.

Keywords: wildlife, conservation, animals

Nonprofits with similar missions

Newspaper Databases

Biography Databases

Google News - Advanced


Proactive Prospect Research: Existing Donors

Your donor database houses your best prospects in terms of affinity.

Find those donors who are just waiting for the right approach to give more.


Proactive Demo: Donor Database

Noza Prospect Research Profile

*You’ll need a Pima County Public Library account to access this database.

+Biography Reference Center, Britannica Biographies, MasterFILE Premier, TOPICsearch


Remember to avoid the pitfalls!


Proactive Demo: Donor Database

**You’ll need to visit a branch of the Pima County Public Library or another Foundation Center Cooperating Collection to access these databases.


Remember to avoid the pitfalls!


Proactive Demo: Donor Database


Remember to avoid the pitfalls!


Breakout: Brainstorming Session

  • Name two other local nonprofit organizations that share the same values or have a similar mission to your organization.

  • What are three key words or phrases that describe the things your nonprofit addresses?


Resource List for Prospect Researchers

  • Pima County Public Library Grants & Nonprofit Info Center’s prospect research webpage

  • Visit the Arizona State Library for a list of databases free to AZ residents

  • For access to the Foundation Directory Online, go to any PCPL branch library or find the closest Foundation Center Cooperating Collection to you

  • See your handouts for Foundation Center Institutional Donor profile and NOZA Individual Prospect Profile samples


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