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Telstra

Telstra. Presented by: Goh Suet Kee Tan Hooi Hoon Siow Chun Chong Wong Yik Siong. Business Aspect of Telstra. History Established in 1901 by the Postmaster Generals Department to manage all domestic phone services.

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Telstra

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  1. Telstra Presented by: Goh Suet Kee Tan Hooi Hoon Siow Chun Chong Wong Yik Siong

  2. Business Aspect of Telstra • History • Established in 1901 by the Postmaster Generals Department to manage all domestic phone services. • In 1982 Telstra became the official Telecommunications Corporation for all domestic and international telephone services. • Trading international since 1993. • Currently Telstra operates in over 19 countries worldwide.

  3. Competitors • Unwired Australia • Singtel Optus

  4. Financial Situation • Telstra reported revenue growth of 6.3% in mobiles for the first quarter of its 2003-04 year. • In 2002-03, revenue from mobiles grew only 4% after an ill-fated and short-lived attempt to reduce handset subsidies. • 2 ways to obtain finance: issue of share & sales asset.

  5. Marketing strategies • No specific brand name, which is used, all over the world. The brands used vary from country to country. • Organizational structure is divided into 4 strategic business units: Telstra Retail, Telstra On Air and Telstra Country Wide, Telstra Wholesale, Telstra International and Infrastructure Services. • Takes a decentralized approach to staffing in all countries of operation

  6. Technology aspect of Telstra

  7. Some major Products and services Internet: Mobile:Broadband Personal ISDN Business Dial Up

  8. Detailed Functions Of Featured Products And Services Broadband • ADSL plans • System uses digital signal processing and algorithms to squeeze massive amounts of information through twisted-pair telephone lines • Data stream delivered in the 20kHz to 2.2MHz frequency spectrum • Phone and fax information is in the 0kHz to 4kHz spectrum

  9. Monthly Plan Allowance Speed 256/64 kbps (Download/upload) 512/128 kbps 1500/256 kbps Ideal for 0MB All UsageCharged per MB $39.95 $49.95 $79.95 Occasional online and email access 500MB $59.95 Email and light web use 1GB $76.95 Experienced web users 3GB $94.95 $119.95 High volume web users 5GB $169.95 Very heavy Internet use 10GB $289.95 Professionals and specialists Unlimited $69.95 $99.95 High-end web users and game playing ADSL monthly fees

  10. ADSL Home Wireless Plans • Can connect one or more computers to a high speed Internet service with or without wires • Lets us share one Internet connection between several computers, wirelessly, within home or office • Allows 2 or more computers communicate with each other and share the same Internet connection

  11. Continue… • ADSL Home Wireless Plans system requirements • Windows 2000, XP • Spare USB and Ethernet port • IBM Compatible PC • Pentium II processor • 128MB Ram • 150MB hard disk space • Internet Explorer 5

  12. Contract Period ADSL Home Wireless Modem Self Installation Fee 12 month $ 459.00 24 month $ 399.00 Continue… ADSL Home Wireless monthly fees

  13. Cable plans • Can deliver huge amounts of Internet data to home very quickly than ever could over the fine copper wire that carry normal phone and dial-up Internet services • Have a massive bandwidth capacity

  14. Monthly Plan Allowance (Download/upload) Uncapped/128kbpsUncapped Ideal for 0MB All Usage Charged per MB $39.95 Occasional online and email access 500MB $54.95 Email and light web use 1GB $64.95 Experienced web users 3GB $87.95 High volume web users 5GB $129.95 Very heavy Internet use 10GB $249.95 Professionals and specialists Unlimited $69.95 High-end web users and extensive game playing Cable monthly fees

  15. Satellite plans • Does not have to be dependant on land-based phone lines or cables • Use the enormous bandwidth and geographical coverage of orbiting satellites • Satellites have plenty of available bandwidth, can transfer large amounts of data very quickly

  16. Continue… • two options choose: • 1-Way Satellite Service • users are a home or small business users • deliver a cost-effective and high-speed Internet service • 2-Way Satellite Service • professional or specialist Internet user • provide high speed uploads and downloads

  17. Plan Speed Monthly fee Ideal for Basissat Up to 64kbps $44.00 Email and casual web use. Libertysat (Residential only.) Up to 64kbps $54.95 Frequent Internet use, infrequent media and large file downloads Businesssat Up to 400kbps $60.50 Experienced Internet use with frequent large downloads. Gigasat (Residential only) Up to 400kbps $76.95 Heavy internet use, with frequent media-rich downloads Continue… 1-Way Satellite monthly fees

  18. Plan Speed Monthly fee Ideal for 2-Way Basis sat Up to 64kbps $120.00 Fast email and occasional web use. 2-Way Blast Off Up to 256kbps $140.00 Send larger email files fast, occasional web use. 2-Way-Business Standard Up to 512kbps $240.00 Super fast emails and web access for experienced use. 2-Way Business Plus Up to 512kbps $450.00 Super-fast email and downloads for heavy and professional web use. Continue… 2-Way Satellite monthly fees

  19. ISDN • Speeds of up to 128kbps • it is faster than a standard dial-up Internet connection but it still uses existing phone line • low cost solution

  20. IBM Compatible PC Macintosh Processor Pentium II + Power PC, Power Book, iMac or iBook (G3 or G4 strongly recommended) Operating System Windows 98, ME, 2000, XP OS 8.6 to 10.2 Disk Drive CD-ROM Drive CD-ROM Drive Memory 16 MB RAM (for Windows 98) 64 MB RAM (for Windows 2000 and ME) 128 MB RAM (for Windows XP) 12 MB RAM (recommended) 128 MB RAM for OSX Hard Drive Space 150MB 20 Mb Internet Browser Any browser capable of supporting FTP (File Transfer Protocol) Any browser capable of supporting FTP (File Transfer Protocol) Display/Sound Colour display 800 x 600 resolution x 256 colours Sound card and speakers Colour display 800 x 600 resolution x 256 colours Sound card and speakers • ISDN system requirements

  21. Plan / Monthly Usage Monthly Fee Ideal for 500MB $44.95 Moderate web use. Email with occasional web browsing and downloading 500MB (12 month contract) $39.45 1GB $65.95 Frequent web use. Heavy email traffic and browsing, with regular downloading. 1GB (12 month contract) $58.95 ISDN monthly fees

  22. Business • Telstra Mobil SMS Directory Search • Access to the details of members in an organization simply by sending an SMS. • company’s contact directory includes phone, mobile, fixed and fax numbers, as well as email addresses.

  23. Continue… • Flexible, secure and easy to update: ~ all updates are done via a convenient and secure Internet administration interface accessible. ~ access can be controlled, it must an exact match. • A cost effective and resource efficient solution, costs are only charged for the SMS messages sent to and received from SMS Directory Search.

  24. MessageBank Premium • multi-featured answering service for mobile phone: • ~Call Back - call the person who left the message by pressing a specific button. ~Personal Receptionist - callers can leave a voice message or be transferred to an operator. ~Reminders - record reminder messages for important dates or appointments.

  25. Continue… • 2 MessageBank option:

  26. Telstra Mobil Online SMS Business • Seriously easy SMS Messaging for business ~ quickly and easily reach multiple team members and customers simultaneously. • Reach many people in less time, with less effort ~ communicating directly with one or many people is easy and inexpensive. Message is sent across all networks and reached thousand of people.

  27. Continue… • Controlled Costs ~ User can control over the usage of Online SMS Business. ~ Messages are charged to company's Online SMS Business account. • Easily integrates with user’s way of doing business ~ Full address book functionality to keep user’s vital contact information. ~ The ability to mass upload of mobile phone numbers for easy mass-message delivery.

  28. Continue… • Enhanced effectiveness through more useful features ~ Complete Mail Merge - great for customized & personalized messages. ~ Message templates - make the messaging more efficient by creating templates for messages that send frequently. ~ Create recurring, scheduled & delayed messages • Email SMS –New Feature ~ send an SMS message to a mobile phone directly from popular email applications and forward email from inbox to mobile.

  29. Telstra Mobile EFTPOS • perfect mobile payment system for businesses • A secure and direct way to be paid almost wherever you are • Offer an alternative to cash on delivery • Reduce administration time and the need for cash handling security • A secure connection to user’s own bank's payment processing system

  30. Continue… • How to use? ~ Telstra Mobile GSM service with SIM card ~ merchant agreement with users’ bank • 2 types of Mobile EFTPOS units:

  31. Future projection of Telstra • Assimilating new and evolving technology into its contact centers. • Enhance its inbound services, with new functions and products being continuously added. • Trailing and refining internet-based solutions; developing data capture processes, and are creating the Virtual Contact Center. • Developed Launceston Broadband Project- Telsra & Commonwealth Government.

  32. The End…Thank YOU !!!

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