Social Psychology. Social Influence. Topics. Conformity Obedience Application to everyday behaviour. Conformity . Definition: A form of social influence in which one complies with the position of a group from exposure to that group. Examples?
Three types of Conformity: Compliance, Internalisation, and identification.
Difficulty of task!
As differences in line length became smaller conformity increased.
Lucas et al (2006) influence can be moderated by ‘self-efficacy’. PP who are confident in their own ability remain more independent. (situational & individual)
Size of majority
Asch found little pressure if ‘majority’ just 1 or 2 but once 3, conformity jumped to 30%. SIZE of majority is important but only to a certain point.
Unanimity of majority
Asch found that when the pp had support from one other (either pp or confederate) conformity fell from 32% -> 5.5 %
If they gave a wrong answer 32% -> 9.2 %
For Asch most important factor for reducing conformity was breaking group concessions http://www.youtube.com/watch?v=2BfrUX5EzfM&feature=related