Social media for the transportation professional arkansas transit association
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Social Media for the Transportation Professional Arkansas Transit Association. What is Social Media. Direct Personal Multi-media Conversational. Examples of Social Media. Facebook LinkedIN Twitter Instagram Podcasts YouTube Vine SnapChat Pinterest Tumblr

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Social Media for the Transportation Professional Arkansas Transit Association

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Social media for the transportation professional arkansas transit association

Social Media for the Transportation ProfessionalArkansas Transit Association


What is social media

What is Social Media

  • Direct

  • Personal

  • Multi-media

  • Conversational


Examples of social media

Examples of Social Media

  • Facebook

  • LinkedIN

  • Twitter

  • Instagram

  • Podcasts

  • YouTube

  • Vine

  • SnapChat

  • Pinterest

  • Tumblr

  • Etc…. Always something new


Social media and older adults

Social Media and Older Adults

  • Since 2009, use of on-line social media by older adults (age 65+) has tripled – from 13% to 43%

  • 65% of users aged 18-29 use their mobile phones to access social media; only 5% of people 65+


Social media for people with disabilities

Social Media for People with Disabilities

  • Excellent resource on this topic developed in Australia — Sociability: Social Media for People with a Disability

  • Covers ways to make various social media outlets more accessible to people with disabilities in great detail


Social media pros

Social Media — Pros

  • Simple

  • Fun

  • New Audience

  • Word of Mouth

  • Immediacy

  • Big Return on Small Investment


Social media cons

Social Media — Cons

  • Lack of control

  • Word of Mouth

  • Immediacy

  • No Context

  • Depends on Technology

  • Time Commitment


Social media tips

Social Media — Tips

  • Start!

  • Keep it Professional

  • Link It

  • Keep at It

  • Measure and Learn

  • Adapt/Evolve

  • Stay Current

  • Cultivate Your Audience/Followers/Friends

  • Twitter: Learning to Love the #


Twitter

Twitter

  • Great place for information

  • Searchable

  • Drive users to your site

  • No need to tweet

  • Less “personal” than Facebook

  • Citizen advocates & Emerging audience

  • Free


Twitter1

Twitter


Most matched platform to type of information

Most matched platform to type of information

Multiple responses allowed.

Responses expressed as percentage of total responding agencies (N=35).


Goals for using social media

Goals for using social media

Average rating by importance (1-4), where 1= “Not important at all” and 4=“Very important.”

N/A responses were excluded.


Effectiveness of social media in achieving goals

Effectiveness of social media in achieving goals

Average rating by effectiveness (1-4), where 1=“Not effective at all” and 4=“Very effective.”

N/A responses were excluded


Target markets for social media

Target markets for social media

Multiple responses allowed.

Responses expressed as percentage of total responding agencies (N=33).


Effectiveness in reaching target markets

Effectiveness in reaching target markets

Average rating by effectiveness (1-4), where 1=”Not effective at all” and 4=”Very effective.”

N/A responses were excluded


Barriers to using social media

Barriers to using social media

Average rating by importance (1-4), where 1= “Not important at all” and 4=“Very important.”

N/A responses were excluded.


Percent of people with a profile on a social networking site by age group 2008 2011

Percent of people with a profile on a social networking site by age group, 2008-2011


Age distribution across 19 social networking sites 2010

Age distribution across 19 social networking sites, 2010


What advice did practitioners offer

What advice did practitioners offer?

Keep social media in perspective

Consider the organizational impacts

Find the right voice

Listen, listen, listen

Respect the strengths of social media

Have fun

Just get started

And keep moving


Contact information

Contact Information

Tel: 202.247.1921

E-mail: [email protected]

Twitter: @CTMag1

Podcasts: The CTPodcast (iTunes & blog)


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