Work live play and stay
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Work Live Play and Stay. NEW Mission. To market the community of Summerland and serve our membership through support, education, promotion and advocacy. Networking 2011. 10 Business After Business 6 Luncheons 4 Workshops Best of the Best, Constant Contact (2), Small Business Marketing

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Work Live Play and Stay


NEW Mission

To market the community of Summerland and serve our membership through support, education, promotion and advocacy.


Networking 2011

  • 10 Business After Business

  • 6 Luncheons

  • 4 Workshops

    • Best of the Best, Constant Contact (2), Small Business Marketing

  • 1 Conference

    • Outlook Conference with Re/Max Orchard Country

  • 2 All Candidates Meetings

    • Federal and Municipal


Members 2011

  • Total Members as of December 31: 807

    • 72 New Business Members

    • 10 New Corporate Members

      • From other jurisdictions

    • 6 New Associate Members

      • Community Groups

    • 2 New Agri-Business Members

      • New SCEDT membership category


Committees 2011

  • SCEDT

    • Summerland Merchants Committee

      • Partially funded by SCEDT ( $4,600)

    • Business Retention Advisory Committee

    • Tourism Action Plan Committee

  • Community

    • Economic Gardening

    • MOTI: Vision and Planning

    • Earth Week


Communication 2011

  • Radio

    • 26 Chamber Chatter in Summerland and Penticton

    • 4 Street Talk

    • 1 week of Festival of Lights

  • Summerland Review

    • 52 Articles, opinions, editorials in 2011

  • E-Blast

    • 43 Free (Community Groups)

    • 33 Member to Member (paid)

    • 142 from SCEDT (Information, Newsletter)


Advocacy 2011

  • Design Guidelines Review

  • Signage Bylaw Review Request

  • TILMA: Opinion from BC Chamber

  • Ripley Stainless Development Permit

  • MOTI: Long Term Vision

  • Support for Bentley Road ALR Exclusion

  • Peach Orchard Campground

    • Extend season


Activities 2011

  • Green Business Expo

  • Summerland Merchants Committee

  • Mother’s Day, Shop Local, Summerland Review Bear Campaign

  • Mobile Visitor Centre

    • Okanagan Hockey School (6)

    • GranFondo Registration (2)

    • Summerland Farmers Market


Publications 2011

  • 2011 Visitor Guide

    • 26,625 distributed including to Summerland residents

  • Business and Telephone Directory

    • over 3800 distributed

  • Visitor Summer Paper with Summerland Review


FAM Tours 2011

  • Marcia Frost : Spirits Traveler

    • Story about Summerland

  • Janeen Christoff: TravelAge West

    • Dirty Laundry is a Favourite

  • Sarah Gordon: Daily Mail (UK)

    • Gourmet British Columbia


Facilities 2011

  • Made in Summerland Shop

    • Renovated unused space into shop

    • Terms of Reference

  • Refinanced building mortgage to fund mechanical upgrades

  • Rented empty office space to Bead Trails

    • http://www.beadtrails.com/

  • Extended lease


Grants 2011

  • Thompson Okanagan Tourism Association

    • $10,200 for projects

      • Peach Orchard Kiosk

      • Electronic Rack Card

      • Reprint Brochures

  • TOTA: Tourism Action Plan

  • Summer Jobs - $8,837

  • Fortis - $2,500

  • Tourism BC- $10,000


Community Events and Support 2011

  • 73rd Annual Community and Business Excellence Awards

    • Task force, new nomination and selection procedures

  • Earth Week – Tricycle Race, Admin support

  • Gran Fondo Aid Station

  • Conversation Café (sponsor and promotions)

  • Festival of Lights

    • Pop-up Stores

  • Light Up the Vines

    • Artisan market

  • Blossom Run, Blossom Pageant, Shakespeare Festival, Fall Fair, Action Festival, SADI, Survivor Horse Show etc


And in 2012…

  • Newcastle Project: Develop implementation plan for introducing concept to Summerland

    • http://renewnewcastle.org/about

  • Online Business Idea Bank

    • Ideas Bank Inspiration

  • Offer Worldhost Training to members at large and to specific groups, for a cost (ie SADI)

  • Continue with the BRAC and participate in the new Council-driven Economic Development Committee

  • Participate as a client in Economic Gardening.

    • http://www.cfokanagan.com//page.asp?PageID=109


“I Heart Summerland”

  • A video based marketing campaign powered via social media. SCEDT creates “I Heart Summerland” signs, Summerlanders borrow the signs to create mini-videos and photos, SCEDT hires a team to create polished video.

  • Extensions into clothing, bags, flags, banners, chalk drawings, murals

  • Low cost, high community involvement

  • Inspiration: Under 45 Pub Night and Grand Rapid Lip Dub


Building Connections

  • 9 Business After Business Networking Event and include a structured format for business networking and sharing

  • 4 Pub Nights for members aged 19-45

  • 2 social evening for members who are 40 years of age and older

  • Monthly “Coffee with Council” at SCEDT from 8-9 am on Monday mornings


Building Connections

  • 5 Chamber Luncheons

  • 2 Chamber breakfast meetings

  • Business After Business Christmas party at the Chamber office

  • 4 Business Education workshops

  • Host Valley Wide BAB (May 17)

  • 2 Summerland Women in Business

  • Host Spring Wine Tour for members and guests

  • 1 Trades Night


Projects

  • Advocate for highway directional signage

  • Create new Visit Summerland website

  • Produce Back Roads map, farm stand map (members only).

  • Produce winery/varietal map with hours of operation.

  • Chair a regular Tourism Committee.

    • 2% Marketing Tax


Friday Night Markets

  • Create a Friday Night Main Street Market with live entertainment, artisans, farmers, crafts, member displays and booths. Coincide with Friday night movies in the park (SMC).

  • Encourage downtown business to stay open.

  • Partner with Summerland Merchants Committee and Farmers Market.

  • Support SWR downtown shuttle and include Friday nights in July and August.

  • Purpose: Revitalize Main Street, create a reason and opportunity to shop and eat Summerland.


Be Green, Buy Local

  • Public awareness campaign to highlight the economic and social importance in supporting local shops, services and businesses.

  • Launch during Earth Week

    • Build on Summerland’s “green” reputation

  • Cost-share promotional materials

    • Shopping bags, t-shirts, hats, pins, posters


Projects, Workshops, Training

  • Support Summerland Review annual Christmas Bear campaign.

  • Marketing workshops with Kim Lawton to include coupon/flyer package for Summerland residents

  • Direct mail postcards to specific areas using Google Analytics and information from Economic Gardening participation as a guide. (ie. targeted direct mail to Vancouver, Surrey, Calgary, Edmonton)

  • July and August Edition of Summerland Visitor Paper


Events

  • 74th Annual Community and Business Excellence Awards

  • 2012 Rotary International Conference

    • Visitor Booth

  • Best of Summerland facebook page

  • Support the Blossom Run ($250), the Blossom Pageant ($1000) and the Shakespeare Festival ($1000).


Events

  • Granfondo

    • Summerland Aid Station

    • Trade Show Visitor Booth

  • 2012 Festival of Lights.

    • Pump up Residential Light Up

  • 2012 Light Up the Vines

  • Ugly Sweater Day on December 20, 2012.


Mission

To market the community of Summerland and serve our membership through support, education, promotion and advocacy.


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