Sports & Entertainment Marketing. What is Entertainment?. Entertainment: Whatever people are willing to spend their money and spare time viewing, rather than participating in. What is Sports Marketing?. Sports Marketing:
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Sports & Entertainment Marketing
Whatever people are willing to spend their money and spare time viewing, rather than participating in.
All the marketing activities designed to satisfy the needs and wants of sports consumers.
The sports industry generates estimates of 213 to 350 billion dollars per year in revenues.
As ESPN founder Bill Rasmussen points out, “The games are better, and well the athletes are just amazing and it all happens 24 hours a day. America’s sports fans are insatiable.”
People who use products
Person who may play, officiate, watch, or listen to sports, or read, use, purchase, and or collect items related to sports.
Person or organization that purchases products, but may not be the end user.