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Community-building Contests

Community-building Contests. Paving the Way for Holiday & 4Q Sales. Halloween Jump-starts the Busy Shopping Season. Halloween costume and candy sales average about 2 billion dollars EACH annually in the United States.

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Community-building Contests

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  1. Community-building Contests Paving the Way for Holiday & 4Q Sales

  2. Halloween Jump-starts the Busy Shopping Season Halloween costume and candy sales average about 2 billion dollars EACH annually in the United States. Halloween is the 2nd most commercially successful holiday, with Christmas being the first. These two holidays are closely tied to one another when it comes to business impact

  3. Halloween Jump-starts the Busy Shopping Season 63.8% of Consumers Plan to Participate in Halloween Activities Total Amount Consumers Spent for Halloween Overall $5.80 billion – 2010 (up from $4.75 billion in 2009) Ages 1 to 99 2010, NRF BIGResearch Halloween Consumer Intentions and Actions survey

  4. Halloween Jump-starts the Busy Shopping Season The U.S. Retail Industry pays attention to Halloween for clues about the mood of the American consumer. Retailers associate a high participation level for Halloween with a high participation level in Christmas holiday season. If retail spending flows freely at Halloween, it is assumed that generous spending mood will carry over to the Christmas holiday season as well. 2010, NRF BIGResearch Halloween Consumer Intentions and Actions survey

  5. To motivate community members to get out and spend starting with Halloween and carrying through to Christmas. Our Role as the Local Community Information Provider

  6. Those community members that actively participate in Halloween are pre-disposed to be active during the entire holiday shopping period! The Sponsor Benefit And the contest ends the week before Black Friday.

  7. The Sponsor Benefit – Perfect Timing Submissions Voting Winners & E-mail Blasts

  8. Sponsorship Model4-week Investment ($580 or $460 each) = $4,100 or $3,300

  9. Dailies Title Sponsor Gets… • News Site ROS Banner & Leaderboard on Contest site • “Sponsored by:” logo within Contest branding on all ¼ and ½-page Promo’s • Eight 3-col X 2” strips on ¼-page Contest submission Promo’s • Four 6-col X 2” strips on ½-page Contest voting Promo’s • Eight 3-col X 2” strips on 3X5 Promo’s • Logo and message within all Contest E-mails, as well as one dedicated E-Mail blast @ the end of the Contest • Editorial integration for prize promotion and winner • PRIZE: A prize for the Category winner of at-least $300is required

  10. Dailies Category Sponsor Gets… • News Site ROS Banner & Rectangle tile on Contest site • Twelve Logo insertions on all ¼-page & ½-page Contest Promo’s • Six 2-col X 2” strips on Category-related Contest voting Promo’s • One dedicated E-Mail blast @ the end of the Contest to all participants • Editorial integration for prize promotion and winner • PRIZE: A prize for the Category winner of at-least $145 is required

  11. Weeklies Title Sponsor Gets… • News Site ROS Banner & Leaderboard on Contest site • “Sponsored by:” logo within Contest branding on all ¼ and ½-page Promo’s • Two 3-col X 2” strips on ¼-page Contest submission Promo’s • Two 6-col X 2” strips on ½-page Contest voting Promo’s • Logo and message within all Contest E-mails, as well as one dedicated E-Mail blast @ the end of the Contest • Editorial integration for prize promotion and winner • PRIZE: A prize for the Category winner of at-least $250 is required

  12. Weeklies Category Sponsor Gets… • News Site ROS Banner & Rectangle tile on Contest site • Four Logo insertions on all ¼-page & ½-page Contest Promo’s • Four 2-col X 2” strips on Category-related Contest voting Promo’s • One dedicated E-Mail blast @ the end of the Contest to all participants • Editorial integration for prize promotion and winner • PRIZE: A prize for the Category winner of at-least $115 is required

  13. Promo Ad Examples

  14. Web, E-mail, & Mobile Facebook integration too…

  15. Editorial Integration Examples • Coverage of the contest candidates • Mention of the sponsor prizes • Finalist and winner announcements • Local Halloween legend & tales • Local Halloween events calendar • Community member reflections on the holiday

  16. Sponsor Value • Hundreds of qualified leads heading into the busy 4th-quarter • Combination print, online, and e-mail reaches all Age groups • Kids categories attract families; Adult & Group categories attract Adults who spend more than the average consumer • Editorial exposure is priceless

  17. Title SponsorDailies

  18. Category SponsorDailies

  19. Title SponsorWeeklies

  20. Category SponsorWeeklies

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