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EMRA FORUM: Friday, June 18 th 2010

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EMRA FORUM: Friday, June 18 th 2010 . INSTITUTIONALIZED FUNDRAISING. Separation of fundraising function from medical service function Business with a heart. SEPERATION OF FUNCTIONS. BUSINESS WITH A HEART. WHO ARE OUR STAKEHOLDERS WHAT IS OUR PRODUCT WHO IS OUR TARGET AUDIENCE

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Presentation Transcript
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INSTITUTIONALIZED FUNDRAISING

  • Separation of fundraising function from medical service function
  • Business with a heart
slide4

BUSINESS WITH A HEART

  • WHO ARE OUR STAKEHOLDERS
  • WHAT IS OUR PRODUCT
  • WHO IS OUR TARGET AUDIENCE
  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
  • WHAT KIND OF COMMUNICATION & MARKETING TOOLS
  • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS
  • HOW DO WE MAINTAIN OUR DONORS
who are our stakeholders

BUSINESS WITH A HEART

WHO ARE OUR STAKEHOLDERS
  • People who need the services of the King Hussein Cancer Center
  • Individuals
  • Corporate employees
  • People who support the continual upgrading of the Center
  • Individuals
  • Corporations
  • Institutions
  • Governments
what is our product

BUSINESS WITH A HEART

WHAT IS OUR PRODUCT
  • We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.
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BUSINESS WITH A HEART

  • WHO IS OUR TARGET AUDIENCE
    • All local and regional stakeholders, including:
    • Small donors (individual & corporate)
    • Large donors(individual & corporate)
    • Governments (for advocacy)
    • Institutions
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BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
    • What do we fundraise for
    • How can the community join the fight against cancer
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BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS
  • 1. What do we fundraise for!
  • Upgrading the Medical Capacity of the Center
  • Supporting Early Detection & Awareness Programs
  • Supporting Patients (Financial & Therapeutically)
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BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer
what kind of communication marketing tools

BUSINESS WITH A HEART

WHAT KIND OF COMMUNICATION & MARKETING TOOLS
  • Know our donors: behavior/response
  • Allocate the budget for it
  • Use communication tools applied in normal business setting
    • Face to face meetings to solicit larger donations
    • Mass communication (newspapers, radios, TV ads)
    • Direct communication (SMS, email shot, telephone calls)
    • Social media as a fundraising channel
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BUSINESS WITH A HEART

  • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS
  • Evaluate projects on cost/benefit approach
    • Study the expected donation vs. cost vs. time and effort
    • Research partner credibility
    • Reject confidently unrewarding projects
  • Formalize relationship in an MOU
    • Legal - Financial - Administrative - Media - Recognition
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BUSINESS WITH A HEART

  • HOW DO WE MAINTAIN OUR DONORS
    • Thank you
    • Financial transparency & credibility
      • Financial reports, receipts
      • Share achievements and impact reports
      • Continuous communication about progress of KHCC
    • Recognize donors
      • Thank you letters
      • Press Releases
      • Email shots, banners, website
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Coin Collection Campaign

Place a coin in our Coin Collection boxes located at different venues and stores in Jordan

  • The power of small donations
  • Visibility
  • Accessibility
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5) Community Foundation

The John D. Gerhart Center for Philanthropy and Civic Engagement

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