EMRA FORUM: Friday, June 18
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EMRA FORUM: Friday, June 18 th 2010 . INSTITUTIONALIZED FUNDRAISING. Separation of fundraising function from medical service function Business with a heart. SEPERATION OF FUNCTIONS. BUSINESS WITH A HEART. WHO ARE OUR STAKEHOLDERS WHAT IS OUR PRODUCT WHO IS OUR TARGET AUDIENCE

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EMRA FORUM: Friday, June 18 th 2010

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Emra forum friday june 18 th 2010

EMRA FORUM: Friday, June 18th 2010


Emra forum friday june 18 th 2010

  • INSTITUTIONALIZED FUNDRAISING

  • Separation of fundraising function from medical service function

  • Business with a heart


Emra forum friday june 18 th 2010

  • SEPERATION OF FUNCTIONS


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • WHO ARE OUR STAKEHOLDERS

  • WHAT IS OUR PRODUCT

  • WHO IS OUR TARGET AUDIENCE

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

  • WHAT KIND OF COMMUNICATION & MARKETING TOOLS

  • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS

  • HOW DO WE MAINTAIN OUR DONORS


Who are our stakeholders

  • BUSINESS WITH A HEART

WHO ARE OUR STAKEHOLDERS

  • People who need the services of the King Hussein Cancer Center

  • Individuals

  • Corporate employees

  • People who support the continual upgrading of the Center

  • Individuals

  • Corporations

  • Institutions

  • Governments


What is our product

  • BUSINESS WITH A HEART

WHAT IS OUR PRODUCT

  • We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • WHO IS OUR TARGET AUDIENCE

    • All local and regional stakeholders, including:

    • Small donors (individual & corporate)

    • Large donors(individual & corporate)

    • Governments (for advocacy)

    • Institutions


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

    • What do we fundraise for

    • How can the community join the fight against cancer


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS

  • 1. What do we fundraise for!

  • Upgrading the Medical Capacity of the Center

  • Supporting Early Detection & Awareness Programs

  • Supporting Patients (Financial & Therapeutically)


Emra forum friday june 18 th 2010

  • Back to school program


Emra forum friday june 18 th 2010

قصة سلام


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer


What kind of communication marketing tools

  • BUSINESS WITH A HEART

WHAT KIND OF COMMUNICATION & MARKETING TOOLS

  • Know our donors: behavior/response

  • Allocate the budget for it

  • Use communication tools applied in normal business setting

    • Face to face meetings to solicit larger donations

    • Mass communication (newspapers, radios, TV ads)

    • Direct communication (SMS, email shot, telephone calls)

    • Social media as a fundraising channel


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS

  • Evaluate projects on cost/benefit approach

    • Study the expected donation vs. cost vs. time and effort

    • Research partner credibility

    • Reject confidently unrewarding projects

  • Formalize relationship in an MOU

    • Legal - Financial - Administrative - Media - Recognition


Emra forum friday june 18 th 2010

  • BUSINESS WITH A HEART

  • HOW DO WE MAINTAIN OUR DONORS

    • Thank you

    • Financial transparency & credibility

      • Financial reports, receipts

      • Share achievements and impact reports

      • Continuous communication about progress of KHCC

    • Recognize donors

      • Thank you letters

      • Press Releases

      • Email shots, banners, website


Emra forum friday june 18 th 2010

  • Donor wall for exceptional giving


Emra forum friday june 18 th 2010

  • Annual thank you ad


Khcf fundraising activities a closer look

KHCF FUNDRAISING ACTIVITIESA CLOSER LOOK


Emra forum friday june 18 th 2010

  • Coin Collection Campaign

Place a coin in our Coin Collection boxes located at different venues and stores in Jordan

  • The power of small donations

  • Visibility

  • Accessibility


Emra forum friday june 18 th 2010

  • Friends Program


Emra forum friday june 18 th 2010

  • Hope Gala


Emra forum friday june 18 th 2010

  • 5) Community Foundation

The John D. Gerhart Center for Philanthropy and Civic Engagement


Emra forum friday june 18 th 2010

www.khcf.jo


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