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Approaches to Market Analysis: A Comparative Overview

This lecture provides an overview of multiple approaches to market assessments, examining techniques such as EMMA, CFSVA/EFSA, FEWS.Net, and MIFIRA. It highlights the objectives, approaches, users, audiences, and methodology of each approach, as well as the tradeoffs across them. The lecture also explores the common elements shared by these approaches and the data sources they draw upon.

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Approaches to Market Analysis: A Comparative Overview

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  1. MIFIRA FrameworkLecture 3Other response analysis tools Chris Barrett and Erin Lentz February 2012

  2. Lecture Overview: • Multiple approaches to market assessments vary by: • Objectives • Approaches • Users • Audiences (sometimes) • Methodology • Briefly examine: • Oxfam – EMMA • WFP – EFSA and CFSVA • FEWs – Market Assessment and Analysis • Tradeoffs across approaches

  3. Various Approaches to Market Analysis • EMMA, CFSVA/EFSA, FEWS Net, MIFIRA (and other techniques) share common elements. Approaches differs due to objectives, and speed/breadth tradeoffs • Can draw on many of the same data sources and findings from others’ use of other tools. None are mechanical formulae. • MIFIRA objective is more specific than most: identify the context of food markets facing the target food insecure population and likely behavioral response of key market participants so as to identify the resource most appropriate to the circumstance.

  4. Emergency Market Mapping and Analysis (EMMA): • Objective • Approach • Duration of assessment • Users • Audience

  5. EMMA: Market System Baseline Map for Beans in Haiti in 2008 5 Source: Albu 2010.

  6. EMMA: Market System Emergency-updated Map for Beans in Haiti in 2008 6 Source: Albu 2010.

  7. EMMA: Response Analysis: Supply Market Systems 7 Source: Albu 2010.

  8. WFP: Emergency Food Security Assessment and Comprehensive Food Security and Vulnerability Assessment • Objective • Approach • Duration of assessment • Users • Audience

  9. WFP Comprehensive Food Security & Vulnerability Analysis (CFSVA) Source: World Food Program 2009.

  10. WFP EFSA: Step two of response analysis • Following identification of possible responses, undertake a SWOT analysis • strengths and weakness (i.e., appropriateness) of the options • compatibility with needs • stigmatize recipients, divert them from other tasks • feasibility • realistic targeting • timeliness of response • opportunities and threats that may affect the response • e.g., improving / deteriorating security

  11. Famine Early Warning System (FEWs): Market Assessment and Analysis • Objective • Approach • Duration of assessment • Users • Audience

  12. FEWs: Market Assessment and Analysis: Annex 12: Typical Markets Questions for Cash vs Food Response Choices (lesson 2, p. 39)

  13. Tradeoffs and Choices • Objectives: • Components of a response analysis • Range of interventions • Approach • Data requirements (e.g., reliance on baselines and/or primary data) • Duration of the assessment • User capacity • Technical and field capacity requirements • Audience

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