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Brief. When pain calls…. there is a quick solution. TA: w, 25-50 ВС. Period: Spring, Autumn 2012. Proposals. Non-standard communication and distance from mainstream competitors. Main idea: Nalgesin – quick solution from pain will be understood by customers.

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Presentation Transcript
brief
Brief

When pain calls…

there is a quick solution

TA: w, 25-50 ВС.

Period: Spring, Autumn 2012

proposals
Proposals

Non-standard communication

and distance from mainstream competitors

Main idea: Nalgesin – quick solution from pain

will be understood by customers

Starring, wide reach, seasonable programs

and special created for the brand TV projects

slide3

Starring, wide reach, seasonable programs

IDEA: Speed contests from Nalgesin

slide4

“Treasures of Caribbean sea”

The First channel sends Last Heroes to search the treasures of Caribbean\'s!

Who becomes the last pirate and will get gold from the bottom of Caribbean sea?

Unforgettable travel with survival races and diving in the sunk ships Bay!

Timeslot: week end, prime timem, duration: 52 min.

Special speed contest from Nalgesin:

“Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

Sponsored package:

Sponsored spots, Verbal announcements

Product placement

Special scene

scene example for product placement
Scene example for product placement

Special speed contest from Nalgesin:

“Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

slide6
Russian starring team in popular international sport & entertainment game.

Four teams – Four countries – struggle against themselves for the Victory.

Competitions and contests mostly in sport and victory depends on the physical skills of players.

Participants of the show: movie, sport, TV stars, singers, celebrities

Host: Dmitry Nagiev

Timeslot: week ends, prime time

Creative spot with Dmitry Nagiev: Nalgesin helps him to be in shape

round the clock during all the Games

Sponsored package:

Sponsored spots, verbal announcements, product placement

Special scene (contest)

“Big Races”

slide7

Creative spot with Dmitry Nagiev

When pain calls…

there is a quick solution

minute of glory
“Minute of Glory”

Show of National talents: program is searching for the talents all over Russia!

The main idea is to give people chance to show their talent to everybody!

Gymnasts, singers, equilibrists, dancers and others talented people take part in the show!

Winner will be chosen by spectators voting

Host: Alexander Olezhko, Julia Kovalchuk, Dmitry Shepelev

Timeslot: Sunday evening prime

Special speed contest from Nalgesin:

“Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin?

Sponsored package:

Sponsored spots, verbal announcements, product placement

Special scene (contest)

slide9

Scene examples for product placement

Special speed contest from Nalgesin:

“Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin?

slide10

“Dancing with the Stars”

Dancing entertainment show: 10 couple of show-business stars and super-professionals

in dancing - prize-winners of the world and Europe Cups try to win dance show.

Different kind of dances: from classic to sport and Latino

Hosts: Maxim Galkin, Darya Spiridonova

Timeslot: week end, evening prime

Special speed contest from Nalgesin (like in “Minute of Glory”),

Nalgesin helps participants to be in shape, saves their performances

Sponsored package:

Sponsored spots, verbal announcements, product placement

Special scene (contest)

slide11

Scene examples for product placement

When pain calls…

there is a quick solution

dancing with the stars on ice ice age
“Dancing with the Stars on ice” “Ice age”

Stars learn dancing on the ice with famous figure skating sportsman.

10 couples of show-business stars and super-professionals of figure skating - Olympic champions, prize-winners of the world and Europe try to win ice skating dance show.

Project stars: Tat’yana Navka, Irina Slutskaya, Il’ya Overbuch, etc.

12 shows: 10 competitions + gala concert

Jury: famous sportsmen, celebrities

Timeslot: week end, evening prime, duration: 70 min.

Special speed contest from Nalgesin

Nalgesin helps participants to be in shape, saves their performances

Sponsored package:

Sponsored spots, verbal announcements, product placement

Special scene (contest)

scene examples for product placement
Scene examples for product placement

Special speed contest from Nalgesin:

“Which couple is the fastest scaters like Nalgesin?

When pain calls…

there is a quick solution

slide15

Morning news & entertainment blocks

Millions Russians begin the day with viewing of morning news at breakfast

“Good Morning, Russia!” and “Good Morning!” on the First channel – morning entertainment and news blocks with different rubrics:

culture, economic, politic, sport, useful advices how to spend the day, what to buy, etc.

Timeslot: 05-00 – 09-00

Special rubric “Afisha” from Nalgesin:

“Stop pain, don’t miss important events of your day!”

Special animated shots with programs’ leaders

Sponsored options:

Sponsored spots, verbal announcements, product placement, virtual animated shots

slide16

Morning news & entertainment blocks

Special rubric “Afisha” from Nalgesin:

“Stop pain, don’t miss important events of your day!”

Special animated shots with programs’ leaders

When pain calls… there is a quick solution

slide17

Morning blocks’ leaders:

Larisa Verbitskaya

Katerina Strizhenova

Arina Sharapova

Boris Scherbakov

Timur Solov’yov

Anastasia Chernobrovina

Vladislav Zavyalov

Vera Tarasova

Arkady Sharogradsky

weather forecast
Weather forecast

Channel Russia:

Timeslot: daily 11:20

(after news program “Vesti”)

Sat-Sun 14:15 (after news-program “Vesti”)

Sponsored options:

Verbal announcement:

E-logo

Channel NTV:

Timeslot: week days 7:07, 8:07,16:15, 19:35

(after news program “Today”)

Sponsored options:

Verbal announcement:

E-logo

weather forecast sponsored spots
Weather forecast: sponsored spots

Sun storms and high activity is a cause for headache…

Rainy changeable weather

is a cause for headache…

When pain calls…

there is a quick solution

weather forecast verbal announces
Weather forecast: verbal announces

Bad weather influences

even on the weather forecast hosts,

than pain calls, Nalgesin is a quick solution

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