International carrier sales solutions 3g digital content sales case study
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International Carrier Sales & Solutions. 3G Digital Content Sales Case Study. March 26 th , 2007. Bill-it-Easy. Overview. What is Bill-it-Easy? What does it offer to you and your end customers?. With Bill-it-Easy you can offer a secure simple

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International Carrier Sales & Solutions. 3G Digital Content Sales Case Study.

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International carrier sales solutions 3g digital content sales case study

International Carrier Sales & Solutions.3G Digital Content Sales Case Study.

March 26th, 2007


Bill it easy overview

Bill-it-Easy.Overview.

What is Bill-it-Easy?

What does it offer to you and your end customers?

With Bill-it-Easy you can offer a

secure

simple

convenient payment system to your subscribers and get a share of their spending in the open Internet

Bill-it-Easy


Bill it easy agenda

Bill-it-Easy.Agenda.

  • The Online Content Market

  • Current Situation for 3G Service Providers and ISPs

  • Bill-it-Easy

    • How does it work?

    • Acquisition of Content Providers

    • Current Content Providers

    • What to expect as a 3G Service Provider or ISP

    • User Experience Demo

Bill-it-Easy


The online content market

The Online Content Market.


The online content market current payment solutions

The Online Content Market. Current payment solutions.

  • Immense growth in the paid online content market

  • Many different forms of content, e.g.

    • Digital content (ring tones, news articles, adult content, …)

      • Time/volume-dependent or one-time charges

    • Online betting & gaming

    • e-commerce

Bill-it-Easy


International carrier sales solutions 3g digital content sales case study

The Online Content Market. Current payment solutions.

  • Potential for further growth in the online content market

    • Market size grows with growing internet coverage

    • Many existing end users do not perform credit card payment because of security issues or the lack of a credit card

    • Content providers only reach 30% of customer potential right now because users are reluctance to release their personal data for privacy reasons(especially for adult content)

Bill-it-Easy


The online content market current situation of the 3g service provider or isp

The Online Content Market. Current situation of the 3G Service Provider or ISP.

3G Service Provider or ISPs are pure access providers who do not get any share of the online revenues

3G Provider/ ISP

Access

only

$

Internet with

content providers

Customer

content /

goods /

services

Bill-it-Easy


Bill it easy

Bill-it-Easy.


Bill it easy adding the isp to the value chain

Bill-it-Easy.Adding the ISP to the value chain.

With bill-it easy, 3G Providers or ISPs can directly profit from their customer’s spending

and the end user’s convenience rises at the same time

3G Provider/ISP with

Bill-it-Easy

$

$

Access

Internet with

content providers

Customer

content /

goods /

services

Bill-it-Easy


Bill it easy how does it work

Bill-it-Easy. How does it work?

  • Customer purchases online content of a content provider using Bill-it-Easy

    • One-click interface

    • User does not have to provide personal or payment data to the content provider

  • Login-free Authentication and Authorization is done using customer’s IP address and the Bill-it-Easy clearing platform

    • If the user is logged in via a different ISP (office, internet café, …) he can still use

      Bill-it -Easy with username and password

Bill-it-Easy


Bill it easy how does it work1

Bill-it-Easy. How does it work?

  • 3G Provider or ISP bills the customer for all content purchases

    • Bill-it-Easy billing data is provided on a monthly basis

    • a monthly sum is sufficient – the user can always access his detailed transaction records within the Bill-it-Easy user interface

  • 3G Provider or ISP passes on collected amounts to ICSS - keeping a revenue share

    • 10% of digital content revenue

    • 2,5% of betting revenue

  • Content providers get paid by the Bill-it-Easy platform

    The collection risk remains with content provider

    The 3G Provider or ISP only collects the money on behalf of the CP (no reselling)

Bill-it-Easy


Bill it easy basic model

Deutsche Telekom

3G Provider

or ISP

3G Provider/ISP transfers money to Deutsche Telekom

keeps

transaction

fee

  • montax

user pays directly to 3G Provider or ISP

(existing relationship)

IP-based AAA

Deutsche Telekom transfers money to

Content Provider

Content Provider

Customer

Pricing & contractual relationship for content delivery

Bill-it-Easy.Basic Model.

Bill-it-Easy


Bill it easy acquisition of content providers

Bill-it-Easy. Acquisition of content providers

  • Bill-it-Easy works as a free-of-charge clearing platform with local and international content providers

  • 3G Providers or ISP can suggest content providers which are interesting for their end users

    • Fast connection of suggested content providers

  • Active promotion of connected content providers directly increases 3G Provider’s or ISPs revenue

Bill-it-Easy


Bill it easy acquisition of content providers1

Bill-it-Easy. Acquisition of content providers

  • The 3G Provider or ISP can work as an aggregator for content providers

    • Attractive provision model is available

    • Depending on the number and performance of connected content providers, aggregator gets an extra revenue share on top of his existing share

      • At least 2%, up to 8% for digital content

      • At least 1% up to 4% for bets

    • These shares are granted on the total revenue of a content provider regardless of the invoicing service provider

Bill-it-Easy


Bill it easy existing content

Bill-it-Easy. Existing content.

  • In addition to the content providers suggested by the 3G Provider/ISP, there are already a lot of content providers in place

  • Categories of online content providers already connected to Bill-it-Easy:

    • Bets (70%)

    • Erotic (13%)

    • Mobile Content (7%)

    • Games (6%)

    • Lifestyle and esoteric (4%)

  • The major content providers already offer content in many languages

  • Initially Content providers typically make 1-2% of their revenue via bill-It-easy, 5-15% several months later  quick end customer adoption

Bill-it-Easy


Bill it easy geographic reach and available languages

English

German

French

Italian

Spanish

Swedish

Turkish

Greek

Polish

Norwegian

Danish

Catalan

Czech

Hungarian

Dutch

Portuguese

Russian

Serbo-Croatian

Slovakian

Finish

Ukrainian

Arabian

Romanian

Hebrew

Bill-it-Easy.Geographic reach and available languages.

  • Online bets

    • bwin(Bettandwin)worldwide

    • WettpunktEurope

  • Adult content

    • Beate UhseEurope

    • NetvisionEurope

    • Aximusworldwide

  • Ringtones

    • Jambaworldwide

    • Mediaplazzaworldwide

  • Gaming

    • Skill7Europe

    • ZylomEurope

These are some of the larger content providers that accept Bill-it-Easy in at least one of their available languages

Bill-it-Easy


International carrier sales solutions 3g digital content sales case study

Bill-it-Easy. How much revenue to expect?

  • Average spending of 80 Euro per user/month*

  • Service providers’ share of collected amounts (direct revenue share only)

    • 10% of digital content revenue

    • 2,5% of betting revenue

  • Increased revenue when 3G Provider/ISP works as content aggregator

  • 3G Provider/ISP also profits from end users’ transactions from other locations (workplace, internet café) using Bill-it-Easy

* experience values based on existing 3G Providers/ISPs

Bill-it-Easy


Bill it easy how to join

Bill-it-Easy. How to join?

  • Connect to Bill-it-Easy clearing platform

    • No set-up fee

    • Easy and fast implementation without significant effort

  • Invoice and collect the money spent by your users with Bill-it-Easy content providers

    • Only one payment reminder necessary

    • No risk for 3G Provider or ISP if customer does not pay

  • Suggest your favorite content providers for connection or become an aggregator

  • Promote usage of Bill-it-Easy among the end users

Bill-it-Easy


Bill it easy summary

Bill-it-Easy.Summary.

  • Bill-it-Easy is the internet payment form that gives the service provider a revenue share

  • Easy to use & secure for end users because IP address based

  • No collection risk for the service provider

  • No set-up costs – only promotion effort

Bill-it-Easy


End user experience

End User Experience.


Bill it easy end user experience i iii

Bill-it-Easy. End User Experience I/III.

  • User clicks on a link that leads to content subject to a fee

  • Here: news article.

  • Video stream / download

  • Online bet

Bill-it-Easy


Bill it easy end user experience ii iii

Bill-it-Easy. End User Experience II/III.

  • User is redirected to the Bill-it-Easy payment site and can confirm the payment with one click.

  • The page opens in the context of the content provider

  • The page can be in the 3G Provider’s

  • layout

Bill-it-Easy


Bill it easy end user experience iii iii

Bill-it-Easy. End User Experience III/III.

  • If the user chooses to authorize the transaction, he is automatically redirected to the content

  • News Page

  • Download Window

Bill-it-Easy


Bill it easy end user experience different scenarios

Bill-it-Easy.End user experience - different scenarios.

The end user experience is different in the following scenarios:

I. End user (as seen in the slides before) is logged in via his 3G Service Provider that he wants to use for the content paymentOne-click interface

II.End user is logged in via a different internet operator (e.g. Internet Café, other hotspot). Service provider will still get a share of the revenue created by their end users!Log-in screen with username / password

Bill-it-Easy


Thank you

Thank you.


Bill it easy user interface i v

Bill-it-Easy. User Interface I/V

User can access his Bill-it-Easy account with username and password

Bill-it-Easy


Bill it easy user interface ii v

Bill-it-Easy. User Interface II/V

User can set category filters for content that he does not want to be accessible (e.g. to prevent children from accessing bets or adult content)

Bill-it-Easy


Bill it easy user interface iii v

Bill-it-Easy. User Interface III/V

  • User can

  • modify personal data

  • view billing data

  • change log-in preferences

  • set spending limits

Bill-it-Easy


Bill it easy user interface iv v

Bill-it-Easy. User Interface IV/V

User can view the transactions he made using Bill-it-Easy…

Bill-it-Easy


Bill it easy user interface v v

Bill-it-Easy. User Interface V/V

…including transaction details

Bill-it-Easy


Commission model extended model with 3g provider isp as aggregator

Commission modelExtended model with 3G Provider/ISP as aggregator

Money flow

Money for aggregated CP’s revenues through other 3G Providers/ISPs

Deutsche Telekom

3G Provider

/ISP Role 1

keeps

transaction

fee

  • montax

3G Provider/ISP

Role 2

„Aggregator“

(Through separate

contract with montax)

keeps

commission

Content Provider 2

Content Provider 1

Connected through aggregation model

Customer

Pricing & contractual relationship for content delivery

Content Provider 3

Bill-it-Easy


  • Login