1 / 30

Types of behaviors of search engines uses

Italo Trevisan ). Types of behaviors of search engines uses . Search Engine definition. A  computer program that searches documents, especially on the World Wide Web,  for a specified word or words and provides a list of documents in which they are found.

wardah
Download Presentation

Types of behaviors of search engines uses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Italo Trevisan) Types of behaviors of search engines uses

  2. SearchEnginedefinition A computer program that searches documents, especially on theWorld Wide Web,  for a specified word or words and provides a list of documents in which they are found

  3. Whatarethe most popular searchengines?

  4. The most popular searchengines 900 000 000 UniqueMonthlyVisitors 165 000 000 UniqueMonthlyVisitors 125 000 000 UniqueMonthlyVIsitors

  5. Searchenginesusers

  6. Types of searchengines • Spider-based serach engines • Directory-basedsearchengines • Link-basedsearchengines

  7. Spider-based serach engines • Search engines use a form of software program called spiders or crawlers to find information on the Internet and store it for search results in giant databases or indexes. • Some spiders record every word on a Web site for their respective indexes, while others only report certain keywords listed in title tags or meta tags.

  8. Directory-basedsearchengines • Sites use humaneditorsto provide results to searchers • Some directory-based engines charge a fee for a site to be reviewed for potential listing • In the early 2000s, more leading search engines were relying on human editors in combination with findings obtained with spiders. LookSmart, Lycos, AltaVista, MSN, Excite and AOL Search relied on providers of directory data to make their search results more meaningful

  9. Link-basedsearchengines • Search engine provides results based on hypertext links between sites. • Sites are ranked based on the quality and quantity of other Web sites linked to them. • The emergence of this kind of search engine called for companies to develop link-building strategies. By finding out which sites are listed in results for a certain product category in a link-based engine, a company could then contact the sites' owners—assuming they aren't competitors—and ask them for a link. This often involves reciprocal linking, where each company agrees to include links to the other's site.

  10. Thefuture of searchengine How do youimage a searchengine of thefuture?

  11. Searchenginesinthefuture • Audio search (Shazam and SoundHound) • Image-recognitionsearch (Google Googles) • Location-basedsearch (Google Maps) • Socialsearch (Facebook, Twitter) • Barcodesearch (RedLaser, Barcode Hero) • Realtimesearch (Twitter, Google News) • Suggestivesearch (Netflix, Hunch)

  12. Purposes of searchengineusage • Using search engines for research • Using search engines to shop • Using search engines to find entertainment

  13. Using search engines for research • Looking for answers or at least to data with which to make a decision • Looking to find a site to fulfill a specific purpose

  14. Using search engines to shop • A smaller percentage of people, but still very many, use a search engine in order to shop. • Terms like "best price" and "free shipping" signal a searcher in need of a point of purchase. • You can use a regular search engine to find what it is you’re shopping for, some people find it more efficient to use a search engine geared directly towards buying products.

  15. Using search engines to shop - example

  16. Using search engines to find entertainment • Users look up things like videos, movie trailers, games, and social networking sites.

  17. SearchEngineOptimization (SEO) Process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. .

  18. Createunique, accuratepagetitles • Indicate page titles by using title tags • A title tag tells both users and search engines what the topic of a particular page is. • The <title> tag should be placed within the <head> tag of the HTML document. • If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results.

  19. Best practices • Accurately describe the page's content • Create unique title tags for each page • Use brief, but descriptive titles

  20. Make use of the "description" meta tag • A page's description meta tag gives Google and other search engines a summary of what the page is about.

  21. Best practices • Accurately summarize the page's content • Use unique descriptions for each page

  22. Improve the structure of your URLs • Simple-to-understand URLs will convey content information easily • URLs are displayed in search results

  23. Best practices • UsewordsinURLs • Create a simple directory structure • Provide one version of a URL to reach a document

  24. Make your site easier to navigate • Navigation is very important for search engines • Plan out your navigation based on your homepage • Ensure more convenience for users by using ‘breadcrumb lists’ • Prepare two sitemaps: one for users, one for search engines

  25. Best practices • Create a naturally flowing hierarchy • Use mostly text for navigation • Have a useful 404 page

  26. Offer quality content and services • Interesting sites will increase their recognition on their own. • Anticipate differences in users' understanding of your topic and offer unique, exclusive content.

  27. Best practices • Writeeasy-to-readtext • Stay organized around the topic • Createfresh, uniquecontent • Create content primarily for your users, not search engines

  28. Optimize your use of images • Store files in specialized directories and manage them using common file formats • Use brief, but descriptive filenames and alt text • Supply alt text when using images as links

  29. References • http://dictionary.reference.com/browse/search+engine • http://www.ebizmba.com/articles/search-engines • http://searchenginewatch.com/article/2101282/Who-Uses-Search-Engines-92-of-Adult-U.S.-Internet-Users-Studyhttp://ecommerce.hostip.info/pages/924/Search-Engine-Strategy.html • http://nicholasscalice.com/2010/10/02/the-future-of-search-engines/ • http://searchengineland.com/guide/what-is-seo • http://www.dummies.com/how-to/content/why-people-use-search-engines-research-shopping-an.html • http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/pl//webmasters/docs/search-engine-optimization-starter-guide.pdf

  30. Thankyou for yourattention!

More Related