Updating category demographics
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Updating Category Demographics. n ielsen answers. https://answers.nielsen.com/portal/site. Enter your University account ID (@ uark.edu ) Set your password . Analysis Tools. Pull down: Homescan - Consumer Insights Under Brand Insights select Ad Hoc Base Request.

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Updating Category Demographics

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Updating category demographics

Updating Category Demographics

nielsenanswers


Https answers nielsen com portal site

https://answers.nielsen.com/portal/site

  • Enter your University account ID (@uark.edu)

  • Set your password


Analysis tools

Analysis Tools

  • Pull down: Homescan - Consumer Insights

  • Under Brand Insights select

    • Ad Hoc Base

    • Request


Ad hoc base request

Ad Hoc Base(Request)

  • Database

    CONS_DATABANK_14342 (Next )

    2. Regions

    TOTAL U.S.

  • Products Characteristics: “Drill down” to find category

    DEPARTMENT: Select the broad department

    PRODUCT GROUP:

    CATEGORY:

    Be sure “BRANDS” are correct, then back up to ONLY the CATEGORY level (all brands within are selected).


Or ad hoc base request

OR Ad Hoc Base(Request)

  • Database

    CONS_DATABANK_1432 (Next )

    2. Regions

    TOTAL U.S.

  • Products: Database Items

    Use Filter (Search), use short descriptions to find products

    Select brands and categories to “Selected Items”


Facts

Facts

  • ITEM $ (000)

  • DOLLAR SHARE

  • ITEM PENETRATION

  • ITEM $ PER ITEM BUYER

  • ITEM TRIPS PER ITEM BUYER

  • ITEM $ PER ITEM TRIP


Facts1

Facts

  • N = RAW BUYERS

  • PURCHASE CYCLE (IN ELAPSED DAYS)

  • % REPEAT BUYERS (% 2+ TIME BUYERS)

  • LOYALTY (SHARE OF REQUIREMENTS)

  • % ITEM $ ON DEAL

  • % DOLLARS WITH MANUFACTURERS COUPON


Analysis tools1

Analysis Tools

  • Pull down: Homescan - Consumer Insights

  • Under Brand Insights select

    • Ad Hoc Demo

    • Request


Ad hoc demo request

Ad Hoc Demo (Request)

  • Database

    CONS_DATABANK_1432 (Next )

    2. Regions

    TOTAL U.S.

  • Products: Database Items

    Use Filter (Search), use short descriptions to find products

    (Hint: Start searches with “CTL” to get categories with private labels)

    Select brands and categories to “Selected Items”


Ad hoc demo continued

Ad Hoc Demo (Continued)

  • Demo MeasureSelect “DOLLAR VOLUME INDEX” (and “RAW BUYERS,” to examine respondents—optional)

    5. Demographics

    Select demographic classifications

    Required: TOTAL HOUSEHOLDS

    Suggestion: Examine income, education, or lifestage categories which had high indices


Ad hoc demo continued1

Ad Hoc Demo (Continued)

6.Periods: Get a range for comparison

  • Select most recent

    (52 WEEKS ENDING 12/29/07)

  • In a separate request the earliest (for comparison)

    (52 WEEKS ENDING 12/27/03)


Ad hoc demo continued2

Ad Hoc Demo (Continued)

  • 7Delivery Options

  • Change the name to something you’ll recognize from the default (Ad Hoc Demo)

  • Check the box for E-mail notification (sent to uark.edu mailbox)

  • √ Finish


Advisor personal

Advisor Personal

  • When named file is ready (Status), you should be able to select file (e.g. Children’s Pain(wsv)) and it should open in Advisor Personal.

  • You can attempt to select this prior to receiving your e-mail, letting you know it’s available.


Making corrections

Making Corrections

  • Under your “Output” window

  • Use “Resubmit” it will bring up the latest request of the job submitted.

  • Go to separate steps to make modifications


  • Login