PRESENTATION TEMPLATE

1. PRESENTATION TEMPLATE SpringBoard March 2010 CONNECT Springboard - Proprietary & Confidential

2. The Goal is… • To communicate the company’s story as clearly as possible • To create excitement for the company to attract further resources • To get a second meeting! Every presentation is unique and will have its own flow, but a template is a good start CONNECT Springboard - Proprietary & Confidential

3. Presentation Musts: • Less Is More • 13-15 Minutes only • Graphics; Keep It Simple, Standard Logo • 12-14 slides with key sound-bites (3-4 per slide…the rest is your story!) • Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare) CONNECT Springboard - Proprietary & Confidential

4. Best Practices for Slide Layouts • Appearance matters: The visual impact of your slides is often perceived by the viewer as just as important as the content • Try to use larger fonts: 32pt – 36pt for titles, 24pt – 28pt for text (smaller will be hard to read in the back of the room). • Use only one style of font if possible in the entire presentation • Be consistent with font size and color from slide to slide – use this presentation as a guide. After you finish making your slides, carefully review them for consistency • Don’t use slide animation effects unless they really add value (especially the “Fly In” effect) CONNECT Springboard - Proprietary & Confidential

5. Slide 1 – Introduction • Presenter and company introduction must cover: • Who you are? What is your title? • What business you are in? • What markets do you compete in? • Significant company milestones to date • Two to three Questions for the panel to focus on • Business Model, Go-to-Market Plan, Funding, etc. 30 sec Elevator Pitch CONNECT Springboard - Proprietary & Confidential

6. Slide 2 – Pain • What is the pain? Who has it? Will they pay for the solution? • Who is your ideal customer • Is your solution “the pain killer/must have” or “the vitamin/nice to have”? • Quantify the problem concisely! ($) How much does the problem cost to its owner? CONNECT Springboard - Proprietary & Confidential

7. Slide 3 – Your Solution • Compelling presentation of your solution • Graphics, illustrations or pictures are highly recommended (Remember: Keep It Simple) • Relate to the problem slide • List the key points that will help the audience understand • Don’t explain the technology in detail • What is it? What it does? NOT how it does. • What will happen if it is implemented? How much will it save? What will it allow your customer to do that couldn’t be done before? • Why are they going to pay for a solution? • Cost savings? • Increased market share? • Elimination of a bottleneck? CONNECT Springboard - Proprietary & Confidential

8. Slide 4 – Value Proposition • If appropriate! • Articulate the exceptional value to your customers • If there are more members in the value chain, articulate value propositions for each; i.e. when selling through a partner, strategic alliance to reach the end-user CONNECT Springboard - Proprietary & Confidential

9. Slide 5 – Business Model • Who are your ideal target customers • How do they buy? Online? Trade? • Pricing model; how are you going to make money? • Revenue Model, how will your customers scale (sales strategy) • Sell direct? Sell through (channels to market) • Graphs work CONNECT Springboard - Proprietary & Confidential

10. Slide 6 – Technology (Solution Description) • If appropriate! • If the value is in cost savings focus on that aspect, always relate to benefits • Layman’s terms • Graphs, pictures work • Assume that the audience does not know the technological field you are in • Yet, give a compelling description without using abbreviations or techy terms CONNECT Springboard - Proprietary & Confidential

11. Slide 7 – Market (How big is the problem?) • Demonstrate a significant market opportunity • Size, growth, maturity (graphs) • Show how your solution is positioned in the market • Demonstrate how uniquely your product fits into the market • Focus on the smallest segment for credible penetration • Ex, If you are selling wheat bread to the restaurant industry, the segmentation order should be: • Restaurant industry size: $5555 (Total Available Market-TAM) • Restaurants that buy the bread instead of cooking: $444 • Restaurants that buys wheat bread: $33 • Restaurants that you can reach (your target):$2 (Served Available Market – SAM) CONNECT Springboard - Proprietary & Confidential

12. Slide 8 - Competition • Competitive Landscape: list direct (same/similar solution providers) and indirect (current other methods, but can move into your space) competition • Southwest Airline’s direct competitors are other airlines but they declared that they are indirectly competing with all other available travel choices • Large and small companies • How you are different? • Comparison of solutions based on customers’ decision making criteria • Customer feedback, why you versus others? Providing a detailed competitive analysis and listing the potential competitors increase your credibility CONNECT Springboard - Proprietary & Confidential

13. Slide 9 – Competitive Advantage • What is your unfair advantage? • What are the differentiated features that will hook the decision makers? • How long does your solution last? • How often it will be replaced? • Why the customer should pay? • What is the value proposition? CONNECT Springboard - Proprietary & Confidential

14. Slide 10 – Go to Market Strategy • Marketing plan and Distribution plan (address market risk) • The sustained initiatives and processes to acquire your target customers • PR, Media, Search Engine Optimization, Advertisement, etc. • How you are going to tackle the market? • Direct versus Indirect distribution channels, alliance partners • Identify customer acquisition cost and other business metrics; benchmark against competitors • Highlight third party validation • Graphs work CONNECT Springboard - Proprietary & Confidential

15. Slide 11 – Company Traction • Team (could be your greatest strength) • Short summary of the members key strength and achievements, particularly as it relates to the business (address management risk) • Possibly board of advisors (if recognized) • Barriers to entry: Your existing IP/ IP strategy (address technology risk) • Depending on the company stage, important milestones achieved • Short personal experience to hook the audience and to have a smooth transition to the “Problem” slide! CONNECT Springboard - Proprietary & Confidential

16. Slide 12 – Financials • Financial Plan – Pro-Forma - includes Revenue, Gross Margin, Total Operating Expenses, EBITDA, Cashflow • Everyone knows that this is an estimate, but still they want to know how realistic are the financials and if you are capable of predicting the market • 5 Year realistic estimates – graph is a must • Highlight critical assumptions/milestones, and mention if there is an important issue for the realization of revenue projections • Don’t provide details or show a spreadsheet, but be prepared to present and discuss them CONNECT Springboard - Proprietary & Confidential

17. Slide 13 – Funding (if seeking investment) • How much $ are you seeking? • Where will the money be put to use? • (i.e. 45% R&D, 20% Marketing, %10...etc) • Pie Graphs work nicely • How long will the money last? • How long until you need another cash infusion or will this be all the financing you need? CONNECT Springboard - Proprietary & Confidential

18. Slide 14 – Corporate Development Mass Production (II) Phase II Development Project Milestone Pilot Test Mass Production (I) Phase I Development Strategic Planning 2006 2007 2008 2009 2010 Financial Milestone Fund Raising (I) US$ 1 M Fund Raising (II) US$ 1.5M IPO Time CONNECT Springboard - Proprietary & Confidential

19. Slide 15 – Assumptions and Risks CONNECT Springboard - Proprietary & Confidential

20. Slide 16 – Exit Strategy Exit Strategy • Acquisition (Select any of the below that are applicable) • By Suppliers:  Names, if possible • By Competitors: Names, if possible • By Strategic Partners: Names, if possible • IPO (If companies in this sector have recently completed an Initial Public Offering) • Recent Acquisitions: • ABC, Inc., acquired in 20XX by DEF, Inc., at X multiple of EBITDA • [Additional comparables, if possible] • Our Company, Inc., EBITDA, Year 5: $000 CONNECT Springboard - Proprietary & Confidential

21. Slide 17 - Summary • List your strengths unique to your company • Three to five points that you want from your audience to remember when they leave the room • Repeat the two to three questions you want the panel to focus on CONNECT Springboard - Proprietary & Confidential