Chapter one management information systems business driven mis
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CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS PowerPoint PPT Presentation


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CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS. COMPETING IN THE INFORMATION AGE. Examples of the power of business and technology Amazon – Not a technology company; primary business focus is selling books

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CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS

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CHAPTER ONE

MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS


COMPETING IN THE INFORMATION AGE

  • Examples of the power of business and technology

    • Amazon – Not a technology company; primary business focus is selling books

    • Netflix – Not a technology company; primary business focus is renting videos

    • Zappos – Not a technology company; primary business focus is selling shoes


COMPETING IN THE INFORMATION AGE

  • The core drivers of the information age

    • Data

    • Information

    • Business intelligence

    • Knowledge


THE CHALLENGE: DEPARTMENTAL COMPANIES

Common Departments Working Independently


THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

Common Departments Working Interdependently


THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

  • Systems thinking – A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part


THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

  • Management Information Systems (MIS) – A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving


IDENTIFYING COMPETITIVE ADVANTAGES

  • Business strategy – A leadership plan that achieves a specific set of goals or objectives such as

    • Developing new products or services

    • Entering new markets

    • Increasing customer loyalty

    • Attracting new customers

    • Increasing sales


IDENTIFYING COMPETITIVE ADVANTAGES

  • Competitive advantage – A product or service that an organization’s customers place a greater value on than similar offerings from a competitor

  • First-mover advantage – Occurs when an organization can significantly impact its market share by being first to market with a competitive advantage


IDENTIFYING COMPETITIVE ADVANTAGES

  • Competitive intelligence –The process of gathering information about the competitive environment to improve the company’s ability to succeed

  • Competitive intelligence tools

    • Porter’s Five Forces Model

    • Porter’s Three Generic Strategies

    • Porter’s Value Chain Analysis


THE FIVE FORCES MODEL – EVALUATING INDUSTRY ATTRACTIVENESS

Porter’s Five

Forces Model


THE THREE GENERIC STRATEGIES CHOOSING A BUSINESS FOCUS

Porter’s Three Generic Strategies


VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

  • Business process – A standardized set of activities that accomplish a specific task, such as a specific process

  • Value chain analysis – Views a firm as a series of business processes that each add value to the product or service


VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

Porter’s Value Chain


VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

Value Chain and Porter’s Five Forces Model


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