Chapter one management information systems business driven mis
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CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS. COMPETING IN THE INFORMATION AGE. Examples of the power of business and technology Amazon – Not a technology company; primary business focus is selling books

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CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS

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Chapter one management information systems business driven mis

CHAPTER ONE

MANAGEMENT INFORMATION SYSTEMS: BUSINESS DRIVEN MIS


Competing in the information age

COMPETING IN THE INFORMATION AGE

  • Examples of the power of business and technology

    • Amazon – Not a technology company; primary business focus is selling books

    • Netflix – Not a technology company; primary business focus is renting videos

    • Zappos – Not a technology company; primary business focus is selling shoes


Competing in the information age1

COMPETING IN THE INFORMATION AGE

  • The core drivers of the information age

    • Data

    • Information

    • Business intelligence

    • Knowledge


The challenge departmental companies

THE CHALLENGE: DEPARTMENTAL COMPANIES

Common Departments Working Independently


Chapter one management information systems business driven mis

THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

Common Departments Working Interdependently


The solution management information systems

THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

  • Systems thinking – A way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part


The solution management information systems1

THE SOLUTION: MANAGEMENT INFORMATION SYSTEMS

  • Management Information Systems (MIS) – A business function, like accounting and human resources, which moves information about people, products, and processes across the company to facilitate decision-making and problem-solving


Identifying competitive advantages

IDENTIFYING COMPETITIVE ADVANTAGES

  • Business strategy – A leadership plan that achieves a specific set of goals or objectives such as

    • Developing new products or services

    • Entering new markets

    • Increasing customer loyalty

    • Attracting new customers

    • Increasing sales


Identifying competitive advantages1

IDENTIFYING COMPETITIVE ADVANTAGES

  • Competitive advantage – A product or service that an organization’s customers place a greater value on than similar offerings from a competitor

  • First-mover advantage – Occurs when an organization can significantly impact its market share by being first to market with a competitive advantage


Identifying competitive advantages2

IDENTIFYING COMPETITIVE ADVANTAGES

  • Competitive intelligence –The process of gathering information about the competitive environment to improve the company’s ability to succeed

  • Competitive intelligence tools

    • Porter’s Five Forces Model

    • Porter’s Three Generic Strategies

    • Porter’s Value Chain Analysis


The five forces model evaluating industry attractiveness

THE FIVE FORCES MODEL – EVALUATING INDUSTRY ATTRACTIVENESS

Porter’s Five

Forces Model


The three generic strategies choosing a business focus

THE THREE GENERIC STRATEGIES CHOOSING A BUSINESS FOCUS

Porter’s Three Generic Strategies


Value chain analysis executing business strategies

VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

  • Business process – A standardized set of activities that accomplish a specific task, such as a specific process

  • Value chain analysis – Views a firm as a series of business processes that each add value to the product or service


Value chain analysis executing business strategies1

VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

Porter’s Value Chain


Value chain analysis executing business strategies2

VALUE CHAIN ANALYSIS – EXECUTING BUSINESS STRATEGIES

Value Chain and Porter’s Five Forces Model


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