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Customer Intelligence to be a mandate across companies as they look to cater to the demographics challenge and exploring any new potential markets (2015-2020).

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The customer intelligence market research report

The Customer Intelligence Market Research Report

Presented By

Market Research Engine

Report TitleThe Customer Intelligence Market is Expected to Grow at a CAGR of 20.4% during the period 2015-2020 – by Market Research Engine

New York, March 10: Market Research Engine has published a new report titled as “Customer Intelligence Market- Trends & Forecast 2015 - 2020”. As per this report ‘Customer Intelligence’ to be a mandate across companies as they look to cater to the demographics challenge and exploring any new potential markets (2015-2020). Enterprises across verticals are facing challenges – to retain their customers, engaging with empowered customer, knowing about the customer and pressure to increase repeat sales. To overcome these hurdles, they are employing information systems such as Customer Intelligence. An organization, due to global presence, has presence across multiple countries and has to deal with the demographics and exploring any new potential markets. Earlier companies use to follow multi-channel approach whereas now it has swift changed to an Omni-channel approach to understand and engage with customers better. The usage of customer intelligence is a mandate across industries and is a key differentiator, but as there is a shortage of skilled personnel deriving valuable insights from the data available is the main challenge. Witnessing a wide adoption of customer intelligence across various sectors, “Customer Intelligence market is expected to grow at CAGR of 20.4% for the period of 2015-2020.”

Browse the full report here

Customer intelligence markethas huge potential in developing regions, Asia Pacific is one of the largest and high growth markets, it becomes important how enterprises use customer intelligence solution to understand the market” said, Research Analyst.

The Customer Intelligence product market is divided into Solution and Services. The solution market is analyzed by various types of solutions such as Web Analytics, Social Media Analytics, Voice Analytics, Mobile Analytics and Ohers. The service market is analyzed by consulting, integration and maintenance. The solution segment contributes to a majority part of the market.

The Customer Intelligence market is analyzed by verticals such as Telecom, BFSI, Retail, Manufacturing, Healthcare & Lifesciences, Media & Entertainment, Travel & Tourism, Utilities and Others.

The Customer Intelligence market is divided into North America, Western Europe, Asia-Pacific (excluding Japan), Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America has the largest share of the market and these countries are the early adopters of these information systems. Asia-Pacific is one of the high growth markets which has immense potential for the market.

Companies mentioned in this report are as below:




Microsoft Corporation

SAS Institute Inc.

Open Text Corporation

Qlik International AB

Verint Systems

Tableau Software


Information Builders Inc

Angoss Software Corp

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Table of Contents

Industry Outlook

Industry Overview

Industry Trends

Pest Analysis

Report Outline

Report Scope

Report Summary

Research Methodology

Report Assumptions

Market Snapshot


Related Markets

Market Outlook

Market Overview

Market Segmentation

Market Trends & Impacts

Porters Five Forces

Market Characteristics



Market Dynamics


Customer Centric Market

Social Media Revolution

Identifying Market Trends


Lack of in House Expertise

Realization of ROI may not be Immediate


Explore into New Markets

Cross sell up sell marketing optimizing dro impact analysis

Cross Sell & Up Sell

Marketing Optimizing

DRO – Impact Analysis

About Market Research Engine

Market Research Engine is a global market research and consulting organization. We provide market intelligence in emerging, niche technologies and markets. Our market analysis powered by rigorous methodology and quality metrics provide information and forecasts across emerging markets, emerging technologies and emerging business models. Our deep focus on industry verticals and country reports help our clients to identify opportunities and develop business strategies.

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