Making your writing easy to read with the 4cs
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Making Your Writing Easy to Read with the 4Cs. CA102. Clarity. Choice of words, arrangement of words in a sentence. Changing Verbs from Passive to Active. For a customer to apply for benefits, an application must be completed . Changing Verbs from Passive to Active.

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Making Your Writing Easy to Read with the 4Cs

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Making your writing easy to read with the 4cs

Making Your Writing Easy to Read with the 4Cs

CA102


Clarity

Clarity

Choice of words, arrangement of words in a sentence


Changing verbs from passive to active

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.


Changing verbs from passive to active1

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.

  • Correction: A customer must complete an application to apply for benefits.


Changing verbs from passive to active2

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.

  • Correction: A customer must complete an application to apply for benefits.

  • The cost of delivering financial services is being slashed by computers, the Internet, and toll-free phone lines.


Changing verbs from passive to active3

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.

  • Correction: A customer must complete an application to apply for benefits.

  • The cost of delivering financial services is being slashed by computers, the Internet, and toll-free phone lines.

  • Correction: Computers, the Internet, and toll-free phones lines slash the cost of delivering financial services.


Changing verbs from passive to active4

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.

  • Correction: A customer must complete an application to apply for benefits.

  • The cost of delivering financial services is being slashed by computers, the Internet, and toll-free phone lines.

  • Correction: Computers, the Internet, and toll-free phones lines slash the cost of delivering financial services.

  • When the vacation schedule is finalized it is recommended that it be routed to all supervisors for final approval.


Changing verbs from passive to active5

Changing Verbs from Passive to Active

  • For a customer to apply for benefits, an application must be completed.

  • Correction: A customer must complete an application to apply for benefits.

  • The cost of delivering financial services is being slashed by computers, the Internet, and toll-free phone lines.

  • Correction: Computers, the Internet, and toll-free phones lines slash the cost of delivering financial services.

  • When the vacation schedule is finalized it is recommended that it be routed to all supervisors for final approval.

  • Correction: When you finish the vacation schedule, please route it to all supervisors for final approval.


Changing verbs from passive to active6

Changing Verbs from Passive to Active

  • As stated in my résumé, I have designed Web pages for three student organizations.


Changing verbs from passive to active7

Changing Verbs from Passive to Active

  • As stated in my résumé, I have designed Web pages for three student organizations.

  • Correction: As my résumé states, I designed Web pages for three student organizations.


Changing verbs from passive to active8

Changing Verbs from Passive to Active

  • As stated in my résumé, I have designed Web pages for three student organizations.

  • Correction: As my résumé states, I designed Web pages for three student organizations.

  • Material must not be left on trucks outside the warehouse. Either the trucks must be parked inside the warehouse or the material must be unloaded at the time of receiving the truck.


Changing verbs from passive to active9

Changing Verbs from Passive to Active

  • As stated in my résumé, I have designed Web pages for three student organizations.

  • Correction: As my résumé states, I designed Web pages for three student organizations.

  • Material must not be left on trucks outside the warehouse. Either the trucks must be parked inside the warehouse or the material must be unloaded at the time of receiving the truck.

  • Correction: Do not leave materials on trucks outside the warehouse. Park the trucks inside the warehouse or unload the material when you receive the truck.


Using strong verbs

Using Strong Verbs

  • The advantage of using color is that it makes the document more memorable.


Using strong verbs1

Using Strong Verbs

  • The advantage of using color is that it makes the document more memorable.

  • Correction: Color makes documents more memorable.


Using strong verbs2

Using Strong Verbs

  • The advantage of using color is that it makes the document more memorable.

  • Correction: Color makes documents more memorable.

  • When you make an evaluation of media buys, take into

    consideration the demographics of the group seeing the ad.


Using strong verbs3

Using Strong Verbs

  • The advantage of using color is that it makes the document more memorable.

  • Correction: Color makes documents more memorable.

  • When you make an evaluation of media buys, take into

    consideration the demographics of the group seeing the ad.

  • Correction: When you evaluate media buys, consider the demographics of the group seeing the ad.


Clarity and concision use gerunds and infinitives

Clarity and Concision:Use gerunds and infinitives.

  • The completion of the project requires the collection and analysis of additional data.


Clarity and concision use gerunds and infinitives1

Clarity and Concision:Use gerunds and infinitives.

  • The completion of the project requires the collection and analysis of additional data.

  • Correction: Completing the project requires collecting and analyzing additional data.


Clarity and concision use gerunds and infinitives2

Clarity and Concision:Use gerunds and infinitives.

  • The completion of the project requires the collection and analysis of additional data.

  • Correction: Completing the project requires collecting and analyzing additional data.

  • The purchase of laser printers will make possible the in-house production of the newsletter.


Clarity and concision use gerunds and infinitives3

Clarity and Concision:Use gerunds and infinitives.

  • The completion of the project requires the collection and analysis of additional data.

  • Correction: Completing the project requires collecting and analyzing additional data.

  • The purchase of laser printers will make possible the in-house production of the newsletter.

  • Correction: Purchasing laser printers will make producing the newsletter in-house possible.


Continuity

Continuity

How sentences hang together,

the glue that holds sentences together


Continuity stress

Continuity: stress

  • Locate the main idea in the sentence below. Then combine the group into a single sentence that emphasizes the main idea by placing it at the beginning or end.

  • Pat Taylor strode into the room. The room was packed. He greeted students called “Taylor’s Kids.” He nodded to their parents and teachers.


Continuity stress1

Continuity: stress

  • Pat Taylor strode into the room. The room was packed. He greeted students called “Taylor’s Kids.” He nodded to their parents and teachers.

  • Pat Taylor strode into the packed room, greeting students called “Taylor’s Kids” and nodding to their parents and teachers.


Continuity stress2

Continuity: stress

  • Pat Taylor strode into the room. The room was packed. He greeted students called “Taylor’s Kids.” He nodded to their parents and teachers.

  • Pat Taylor strode into the packed room, greeting students called “Taylor’s Kids” and nodding to their parents and teachers.

  • This was a wealthy Louisiana oilman. He had promised his “Kids” free college educations. He was determined to make higher education available to all qualified but disadvantaged students.


Continuity stress3

Continuity: stress

  • Pat Taylor strode into the room. The room was packed. He greeted students called “Taylor’s Kids.” He nodded to their parents and teachers.

  • Pat Taylor strode into the packed room, greeting students called “Taylor’s Kids” and nodding to their parents and teachers.

  • This was a wealthy Louisiana oilman. He had promised his “Kids” free college educations. He was determined to make higher education available to all qualified but disadvantaged students.

  • This wealthy Louisiana oilman had promised his “Kids” free college educations because he was determined to make higher education available to all qualified but disadvantaged students.


Concision

Concision

Avoiding redundancies


Reducing wordiness eliminate words that say nothing

Reducing Wordiness:Eliminate words that say nothing.

  • There are many businesses that are active in community and service work.


Reducing wordiness eliminate words that say nothing1

Reducing Wordiness:Eliminate words that say nothing.

  • There are many businesses that are active in community and service work.

  • Correction: Many businesses are active in philanthropy.


Reducing wordiness eliminate words that say nothing2

Reducing Wordiness:Eliminate words that say nothing.

  • There are many businesses that are active in community and service work.

  • Correction: Many businesses are active in philanthropy.

  • The purchase of a new computer will allow us to produce form letters quickly. In addition, return on investment could be calculated for proposed repairs. Another use is that the computer could check databases to make sure that claims are paid only once.


Reducing wordiness eliminate words that say nothing3

Reducing Wordiness:Eliminate words that say nothing.

  • There are many businesses that are active in community and service work.

  • Correction: Many businesses are active in philanthropy.

  • The purchase of a new computer will allow us to produce form letters quickly. In addition, return on investment could be calculated for proposed repairs. Another use is that the computer could check databases to make sure that claims are paid only once.

  • Correction: Purchasing a new computer will allow us to produce form letters quickly, calculate the investment return on proposed repairs, and check databases to make sure that claims are only paid once.


Reducing wordiness combine sentences

Reducing Wordiness:Combine Sentences

  • Some customers are profitable for the companies. Other customers actually cost the company money.


Reducing wordiness combine sentences1

Reducing Wordiness:Combine Sentences

  • Some customers are profitable for the companies. Other customers actually cost the company money.

  • Correction: Some customers are profitable for companies while others actually cost the company money.


Reducing wordiness combine sentences2

Reducing Wordiness:Combine Sentences

  • Some customers are profitable for the companies. Other customers actually cost the company money.

  • Correction: Some customers are profitable for companies while others actually cost the company money.

  • If you are unable to come to the session on HMOs, please call the human resources office. You will be able to schedule another time to ask questions you may have about the various options.


Reducing wordiness combine sentences3

Reducing Wordiness:Combine Sentences

  • Some customers are profitable for the companies. Other customers actually cost the company money.

  • Correction: Some customers are profitable for companies while others actually cost the company money.

  • If you are unable to come to the session on HMOs, please call the human resources office. You will be able to schedule another time to ask questions you may have about the various options.

  • Correction: If you are unable to come to the session on HMOs, please call the human resource office to schedule another time to ask any questions you may have.


Eliminating jargon and simplifying language

Eliminating Jargon and Simplifying Language

  • As per your request, the undersigned has obtained estimates of upgrading our computer system. A copy of the estimate is attached hereto.


Eliminating jargon and simplifying language1

Eliminating Jargon and Simplifying Language

  • As per your request, the undersigned has obtained estimates of upgrading our computer system. A copy of the estimate is attached hereto.

  • Correction: Here’s the estimate you asked for on the cost of upgrading our computer system.


Eliminating jargon and simplifying language2

Eliminating Jargon and Simplifying Language

  • As per your request, the undersigned has obtained estimates of upgrading our computer system. A copy of the estimate is attached hereto.

  • Correction: Here’s the estimate you asked for on the cost of upgrading our computer system.

  • Please be advised that this writer is in considerable need of a new computer.


Eliminating jargon and simplifying language3

Eliminating Jargon and Simplifying Language

  • As per your request, the undersigned has obtained estimates of upgrading our computer system. A copy of the estimate is attached hereto.

  • Correction: Here’s the estimate you asked for on the cost of upgrading our computer system.

  • Please be advised that this writer is in considerable need of a new computer.

  • Correction: I need a new computer.


Coherence

Coherence

Organizational structure of paragraphs,

sections of documents,

and papers


Coherence paragraph head

Coherence: paragraph head

  • Often, men from all across the country who were forced into battle had to redefine their familial connections through new notions of manhood. Time and again men had to ask themselves who their real brothers were: the men fighting by their sides, or their relatives on the enemy side?

    What is the best topic sentence?

  • A: The military reality of the Civil War made many men leave behind their boyhood innocence.

  • B: Unlike the Revolutionary War, the American Civil War pitted citizens, friends, and brothers against one another.


Coherence paragraph head1

Coherence: paragraph head

  • Often, men from all across the country who were forced into battle had to redefine their familial connections through new notions of manhood. Time and again men had to ask themselves who their real brothers were: the men fighting by their sides, or their relatives on the enemy side?

  • What is the best topic sentence?

  • A: The military reality of the Civil War made many men leave behind their boyhood innocence.

  • B: Unlike the Revolutionary War, the American Civil War pitted citizens, friends, and brothers against one another.


Coherence paragraph head2

Coherence: paragraph head

  • A similarity between these two nineteenth-century writers lies in their appeal to nature as a medium of transcendental truth. The major difference is that Bryant believes that nature should not only inform individual morality in a socially-constructed world, but also that nature "should also be able to keep man suitably depressed with its lessons of decay and death" (Miller 291). Emerson's social world, on the other hand, requires that the individual make strictly hopeful connections between human endeavors and the sublime lessons of nature.


Coherence paragraph head3

Coherence: paragraph head

  • A: Despite their differences, there is a "natural" connection between Bryant's morality and Emerson's "reason."  

  • B: For example, both Bryant and Emerson use natural images of the landscape to invoke feelings of national pride.


Coherence paragraph head4

Coherence: paragraph head

  • A: Despite their differences, there is a "natural" connection between Bryant's morality and Emerson's "reason."  

  • B: For example, both Bryant and Emerson use natural images of the landscape to invoke feelings of national pride.


Improving parallel structure

Improving Parallel Structure

  • Five criteria for a good Web page are content that serves the various audiences, attention to details, and originality. It is also important to have effective organization and navigation devices. Finally, provide attention to details such as revision date and the Webmaster’s address.


Improving parallel structure1

Improving Parallel Structure

  • Five criteria for a good Web page are content that serves the various audiences, attention to details, and originality. It is also important to have effective organization and navigation devices. Finally, provide attention to details such as revision date and the Webmaster’s address.

  • Correction: Five criteria for a good Web page are content that servers the various audiences, originality, effective organization, clear navigation devices, and attention to details such as revision date and the Webmaster’s address.


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