Business Plan Preparation

1. Business Plan Preparation Frank MoyesLeeds School of BusinessUniversity of ColoradoBoulder, Colorado Framework for the Business Plan

2. Tonight’s Agenda • Present concepts & select teams • Framework for writing a business plan • Writing a Successful Business Plan from my website • Importance of validation • Interviews and Call Reports • Market research – Gene Hayworth, Leeds School Librarian Framework for the Business Plan

3. MARKET & INDUSTRY ANALYSIS Opportunity/Need Segmentation Value Proposition Financial COMP’s Model Company Hand-in Interview list University Parent business plan Founder Sarah Schupp Next Week Framework for the Business Plan

4. Market Research • Primary - talk to people interviews & customer surveys • Secondary – research market & industry information Framework for the Business Plan

5. Interviews • Each team member talk to 5 people • Select “experts” who can • Provide information on the market & industry • Give you candid feedback on the concept • Approach • Decide on the objectives • Prepare a list of questions • Write-up Call Report • 2 questions must ask at the end • What question haven’t I asked that I should? • Who else should I talk to? Framework for the Business Plan

6. Customer Surveys • Qualitative now • Quantitative later – enough to validate the demand from your target market Framework for the Business Plan

7. Market & Industry Analysis - Secondary • Gene Hayworth, Leeds School Librarian • Internet & Business Library resources & data bases • http://ucblibraries.colorado.edu/business/index.htm • Trade publications • Industry Associations • See Market Research & Resource Guidelines on the Resource page of the course website. Framework for the Business Plan

8. Business Plan Elements • Executive Summary • Product or Service Description • Industry and Marketplace Analysis • Marketing Plan • Operations Plan • Development Plan • Management • Competitive Advantage • Financial Projections • Offering, Funding, Valuation Framework for the Business Plan

9. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Last to be written Business Plan Elements Framework for the Business Plan

10. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Features and Benefits Business Plan Elements Framework for the Business Plan

11. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Segments Size and Trends Competition Business Plan Elements Framework for the Business Plan

12. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Target Customer Positioning Pricing Advertising & Promotion Distribution Sales Business Plan Elements Framework for the Business Plan

13. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Scope of Operations On-going Operations Business Plan Elements Framework for the Business Plan

14. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Key Milestones Business Plan Elements Framework for the Business Plan

15. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Organization Team Business Plan Elements Framework for the Business Plan

16. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Sustainable Business Plan Elements Framework for the Business Plan

17. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Income Statement Balance Sheet Cash Flow Risks Business Plan Elements Framework for the Business Plan

18. Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding & Valuation Valuation of Business Request for Funding Business Plan Elements Framework for the Business Plan