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Apple iphone4

Apple iphone4. By: Jess Runge , Tom Nielsen, Zhuangzhuang Xi, and John Vizza. Overview. Summary of Apple/ iPhone 4 Problems with iPhone4 Camera Outside glass breaking Signal loss Causes of Defects Failure costs Preventative Measures. Overview of Apple. Established in 1976

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Apple iphone4

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  1. Apple iphone4 By: Jess Runge, Tom Nielsen, ZhuangzhuangXi, and John Vizza

  2. Overview • Summary of Apple/iPhone 4 • Problems with iPhone4 • Camera • Outside glass breaking • Signal loss • Causes of Defects • Failure costs • Preventative Measures

  3. Overview of Apple • Established in 1976 • Known PC development company • Expanded into more electronics • Changed from Apple Computer, Inc to Apple, Inc in 2007 • iPhone released in 2007 • iPhone4 released June 24, 2010

  4. About the iPhone 4 • Engineered glass sides, stainless steel band • Apple A4 processor • Touch screen, retina display-high resolution • 5 megapixel camera, HD video capability Cost: $199 (16GB) $299 (32 GB) and up

  5. Problems with the iPhone

  6. Camera • HD Video works well • Camera has a few issues • Yellow cast on low-light pictures • Shutter permanently stuck shut • No recourse for customers yet

  7. Breaking Glass • http://www.youtube.com/watch?v=K7-OBoDFeDY&feature=player_embedded • Aluminosilicate glass 30x harder than plastic • Scratch-resistant • 4.7% experienced damage in first four months • Up from 2.8% of 3GS • May replace glass (costs $199) • Apple may replace (once)

  8. Signal Loss • http://www.youtube.com/watch?v=RD188LlRBGM&feature=related • Antennas in steel around side • Hand completes circuit • Problem with every phone

  9. Causes of iPhone Defects Breaking Glass Camera Third Party Screen Cases Firmware/OS bugs Design of glass Physical Design Greater volume of iPhone users LOW CUSTOMER SATISFACTION Customer holding it incorrectly Faulty design Poor coverage from providers Dropped Calls

  10. Failure Costs • Replacements for broken cameras • Free cases for antennas • More R&D • Firmware/OS patches • Replacement glass • Stocks decreased by 2.9% • Loss of loyal customer base

  11. Preventative Measures • Delay release date • Relieve pressure on employees • More testing • Prototypes, experiments, etc. • Consideration of different materials • Instead of glass; maybe different suppliers

  12. Questions? Thank you!

  13. References • http://apple2history.org/history/ah02/ • http://www.apple.com/iphone/design/ • http://www.digitaltrends.com/mobile/iphone-4-problems-what-users-complain-about-the-most/ • http://www.macworld.com/article/152434/2010/07/iphone4flashissues.html • http://www.ifixyouri.com/blog/?p=186 • http://www.digitaltrends.com/mobile/apple-shares-take-a-hit-from-consumer-reports-review/

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