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Developing meetings in the Baltic region

Developing meetings in the Baltic region. Sally Greenhill The Right Solution. Developing meetings in the Baltic region. Why, what’s in it for you? What will influence growth? What to do to increase business?. Developing meetings industry in the Baltic region. Why, what’s in it for you?.

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Developing meetings in the Baltic region

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  1. Developing meetings in the Baltic region Sally Greenhill The Right Solution

  2. Developing meetings in the Baltic region • Why, what’s in it for you? • What will influence growth? • What to do to increase business?

  3. Developing meetings industry in the Baltic region • Why, what’s in it for you?

  4. Developing meetings in the Baltic region Why, what’s in it for you?

  5. Developing meetings in the Baltic region Knowledge capital • Why, what’s in it for you?

  6. Developing meetings in the Baltic region Regeneration Civic Pride Better place to live, work and study • Why, what’s in it for you?

  7. Developing meetings in the Baltic region • What will influence growth?

  8. Developing meetings in the Baltic region What will influence growth? • Demographics • Physical infrastructure • Service • Marketing

  9. Developing meetings in the Baltic region

  10. Developing meetings in the Baltic region

  11. Developing meetings in the Baltic region

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  13. Developing meetings in the Baltic region

  14. Developing meetings in the Baltic region International association meetings 2012 Singapore Brussels Vienna Paris Seoul UIAICCA • 150 556 107 356 195 334 181 306 100

  15. International association meetings 2012 Developing meetings in the Baltic region Copenhagen Stockholm Helsinki Oslo Tallinn Vilnius Riga UIAICCA • 137 127 110 110 100 77 74 18 42 12 36 8 20

  16. Developing meetings in the Baltic region What will influence growth? • Demographics • Physical infrastructure • Service • Marketing

  17. Developing meetings in the Baltic region What will influence growth? • Demographics

  18. Developing meetings in the Baltic region Top industry sectors Healthcare Financial services Electronic/communications Automotive Cosmetics Food/beverage/tobacco Manufacturing/industrial Training/education Construction/engineering Government/administration

  19. Developing meetings in the Baltic region What will influence growth? • Physical infrastructure

  20. Developing meetings in the Baltic region Origin of attendees at events in Europe Germany Spain UK Italy France Russia Netherlands USA Belgium Poland Source: EIBTM research

  21. Developing meetings in the Baltic region

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  24. Developing meetings in the Baltic region Top 40 cities worldwide have major convention centres High status iconic building increasingly important

  25. Developing meetings in the Baltic region What will influence growth? • Service

  26. Developing meetings in the Baltic region Key factors influencing venue/destination selection • Location • Quality of service • Price/value for money • Access • Capacity of conference facilities

  27. Developing meetings in the Baltic region Key factors influencing venue/destination selection 6. Compliance with industry criteria 7. Quality of food 8. Cleanliness of venue • Free WiFi • Quality of conference facilities

  28. Developing meetings in the Baltic region What will influence growth? • Marketing

  29. Developing meetings in the Baltic region What will influence growth? Marketing Words to describe your city

  30. Developing meetings in the Baltic region • GoodNot so good • Lively Historical • Exciting Pleasant • Friendly Traditional • Buzzy Heritage • Vibrant

  31. Developing meetings in the Baltic region How to increase business?

  32. Developing meetings in the Baltic region Trends and Future Influences Technology Compliance Competition and the battle for attention

  33. Developing meetings in the Baltic region Trends and Future Influences Developing countries influencing the market Design innovations Subvention

  34. Developing meetings in the Baltic region What do you need to develop your meetings industry? • Passion and enthusiasm • Champions • Funding • United voice

  35. Developing meetings in the Baltic region • Innovate • Take a new approach • Look beyond the norm

  36. Developing meetings in the Baltic region What do you need to develop your meetings industry? Good luck!

  37. Developing meetings in the Baltic region Sally Greenhill The Right Solution sallygreenhill@rightsolution.co.uk 07798 527599

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