5 Inbound Marketing Strategies That Can Draw Your Customers Like Bees
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5 Inbound Marketing Strategies That Can Draw Your Customers Like Bees PowerPoint PPT Presentation

Looking for an effective Inbound Marketing Strategy in attracting clientele and Increasing Revenue ? Here are a few steps involved in Inbound marketing that can be implemented at your Startup or SME.https://goo.gl/ETv4Wq

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5 Inbound Marketing Strategies That Can Draw Your Customers Like Bees

A smart marketer always knows when to stop push marketing and adapt to pull strategies.

Today’s customers do not appreciate being chased by cold calls, emails and sales people at the

door. This is the generation that would rather be drawn towards products and services with

inbound strategies like social media marketing, SEO, blogs and more. While these strategies are

a little elaborate and intricate, they are quite effective in attracting clientele and increasing

revenue. Here are a few steps involved in inbound marketing that you can implement at a startup

or SME.

Trust the power of SEO

If you can’t be found, then you aren’t getting any business. It is a continuous process that

requires a lot of effort, and may take time to show results, but trust us when we say SEO is your

digital lifeline. Optimize your website for relevant keywords, pay attention to meta-tags/titles,

descriptions, and ensure that the media on the website is optimized to be found by the search

engine. Pump out blog posts regularly for a few important keywords, and make sure that you

contribute posts to other websites to build links (off-page SEO).

If you need assistance, W2S Solutions is at your service.

Content is the kingmaker

You need have a hook to get potential customers interested in visiting your website, and also

ushering them into conversion. Content is what makes everything possible. Effective

communication is what you have to barter in the online world for a good interaction with

customers. Talking about yourself does not get you anywhere as it falls into the outbound

marketing category. You would have to take a new approach and give consumers something

new, practical and useful, something nobody else can offer.

As an expert in your field, you can choose to find entertaining ways to educate them with

industry relevant blogposts, newsletters, e-books, webinars, free-trials, testimonials, videos and

more. Create a content calendar to help you keep track of things to publish. The more you have

to offer, the more loyalists you will create.

Ring us up to outsource your content marketing needs.

Track your visitors

Information on how your customers are finding you can be extremely useful in designing

marketing campaigns. Place tracking mechanisms to capture data that tells you where the most

traffic is coming from, and subsequently help you maximize your efforts. You could also create

CTA (call to action) forms on the website to ensure that your visitors sign up for

emails/newsletters or anything relevant from the website. This can add to your mailer database

and keep track of potential clients.

Influencer marketing

Leverage the influencers or thought leaders in your niche to create mutually beneficial

campaigns on social media and other digital platforms. The advantages of this strategy include a

larger reach, higher positioning of the brand owing to the influencer’s reputation, and quick

results. The challenges include identifying the right influencers who can positively reflect on

your brand, and agree to advocate or engage in your campaign.

We love a good challenge, and influencers are in our circles.

Don’t hesitate to contact us if you are looking to get started.

Consolidate Consolidate Consolidate

Its recommended not to entrust your inbound marketing needs to multiple vendors. It will

increase challenges and waste a lot of your time. Make sure that you hire an expert to handle all

your marketing efforts so as to deliver the maximum results.

What are you waiting for? Let’s begin.

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