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Law Firm Web Site

Law Firm Web Site. Ferdian Jap Law Practice Management Professor Bassett Stetson University College of Law. Problem Summary. Stagnant Web Site No Updates No Client Interaction No Content Only Holiday Cards. Steps to Success. Identify and point out problems

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Law Firm Web Site

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  1. Law Firm Web Site Ferdian Jap Law Practice Management Professor Bassett Stetson University College of Law

  2. Problem Summary • Stagnant Web Site • No Updates • No Client Interaction • No Content • Only Holiday Cards

  3. Steps to Success • Identify and point out problems • Old information on page • # of Visits • Analytics • Alexa Analysis • Propose Solutions • Finances/Budgets • Proposals • Marketing Plan

  4. Problem • Alexa Analysis www.alexa.com

  5. Problem • Alexa Analysis

  6. Solution • Proposals • Marketing Firm ~> Branding • Logo, Website, and Marketing Plan • Customized websites and branding: $5,000 and up • Template website: $500 and up

  7. Solution • Proposals • www.orangelab.in

  8. Solution • Finances • 5 Partners = $2,000 per partner • $10,000 total for contingencies + Marketing campaign • Backup plan = $500 per partner • India company • B2B Trade • Sponsorship/Mention

  9. Solution • The Plan • New Brand • Logo – movement towards flat

  10. Solution • The Plan • New Website • Shareable – Social Networking • Not too Creative • Not too much info/buried info • Follow-ability – RSS Feeds, Emails, text • Links to others (attorney profiles)

  11. Solution

  12. Solution • The Plan • Others • Social Networks • Blog • Videos • PR – Media releases • Event Sponsorships

  13. Results • Results Measurement - ROI • Measureable Goals/Target • Surveys • New Business • Page Visits • Alexa Statistics

  14. Results • Partner Promotion

  15. Thank you • Questions?

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