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Connecting You With Your Customers!. Montgomery Area Market Study Conducted by Thoroughbred Research Inc. for the Advertiser Company, Inc. For Educational Purposes Only - No part of this presentation may be copied or used without the express written consent of the Advertiser Company, Inc.

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Connecting you with your customers

Connecting You With Your Customers!

Montgomery Area Market Study

Conducted by Thoroughbred Research Inc. for the

Advertiser Company, Inc.

For Educational Purposes Only - No part of this presentation may be copied or used without the express written consent of the Advertiser Company, Inc.


The Montgomery Advertiser can connect you with customers most likely to buy your goods and service.


The montgomery advertiser is where people turn when they are ready to make a purchase
The Montgomery Advertiser is Where People Turn When They are Ready To Make a Purchase

Primary ad source

(The Montgomery Advertiser is the top source among all categories)

Source: Thoroughbred Research Inc. 2008 Market Study 2008

Among those naming a mass medium


The montgomery advertiser is where people turn when they are ready to make a purchase1
The Montgomery Advertiser is Where People Turn When They are Ready To Make a Purchase

Primary ad source

(The Montgomery Advertiser is the top source among all categories)

86.90%

Source: Thoroughbred Research Inc. 2008 Market Study 2008

Among those naming a mass medium



Key audiences strong market segments for readers
Key Audiences - Strong Market Segments For Readers Ready To Make a Purchase

These segments are more likely to read the paper on a weekly basis. For example, 64% of college educated adults who were surveyed read the paper at least once in a 7-day period.

Source: Thoroughbred Research Group 2008 Market Study


The montgomery advertiser reaches 83 200 readers daily and 154 200 over seven days
The Montgomery Advertiser Reaches 83,200 Readers Daily And 154,200 Over Seven Days

Source: Thoroughbred Research Group 2008 Market Study


The montgomery advertiser reaches 68 300 homeowners daily and 123 900 over seven days
The Montgomery Advertiser Reaches 68,300 Homeowners Daily And 123,900 Over Seven Days

Audience Target: Homeowners

Source: Thoroughbred Research Group 2008 Market Study


The Montgomery Advertiser Reaches 32,500 Adults with a College Degree Daily And 59,700 Over Seven Days

Audience Target: College Educated

Source: Thoroughbred Research Group 2008 Market Study



Tri county demographic comparison
Tri-County Demographic Comparison Business!

Source: Claritas, 2008


In the last week six of ten tri county adults read the montgomery advertiser
In the last week, six of ten Tri-County adults read the Montgomery Advertiser.

Call 334-240-0113 to learn how you can harness the unparalleled reach and penetration of the Montgomery Advertiser and the Advertiser Media Group’s portfolio of products.


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