Operations strategy
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Operations Strategy. Based on slides for Chase Acquilano and Jacobs, Operations Management, McGraw-Hill. Strategy Overview - Four phases:. Environmental analysis Strengths, Weaknesses, Opportunities, Threats Determining the mission

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Operations Strategy

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Operations strategy

Operations Strategy

Based on slides for Chase Acquilano and Jacobs, Operations Management, McGraw-Hill


Strategy overview four phases

Strategy Overview - Four phases:

  • Environmental analysis

    • Strengths, Weaknesses, Opportunities, Threats

  • Determining the mission

    • On line sample statement for Wal-Mart "To give ordinary folk the chance to buy the same thing as rich people."

    • Go to http://www.muhlenberg.edu/committees/stratplanning/

    • View the current mission statement -- Comments??

  • Forming a Strategy

  • Implementing Main Strategy and Forming Functional Area Strategies


Form a strategy examples

Form a strategy - Examples

Strategy often flows from competitive dimensions. Examples:

  • Low price

  • Flexibility

  • Speed

  • Service

  • Dependability

  • Broad product lines

    Question: How does a firm’s strategy impact operations?

    Example: Nordstrom? Wal-Mart? Muhlenberg College?


Forming a strategy

Forming a strategy

  • What are some alternate strategies for an automobile manufacturer such as GM or Ford?

  • What are some strategies for a Fast food chain like McDonald’s?

  • What are some alternate strategies for a software manufacturer like Microsoft?

  • What are implications for operations?


Strategic operations decisions

Strategic Operations Decisions


Productivity

Productivity

  • Total measure Productivity = Outputs/ Inputs

  • Partial measures of productivity =

    • Output/Labor or Output/ Capital or

    • Output/ Materials or Output/ Energy

  • Multifactor measures of productivity =

    • Output/[Labor + Capital + Energy]

    • Output / [Labor + Capital + Materials]


Example

Example

  • You have just determined that your service employees have used a total of 2400 hours of labor this week to process 560 insurance forms. Last week the same crew used only 2000 hours of labor to process 480 forms.

  • Is productivity increasing or decreasing?

  • Answer: Last week’s productivity = 480/2000 = 0.24, and this week’s productivity is = 560/2400 = 0.23. So, productivity is decreasing slightly.


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