Marketing Communications and New Product Adoption. 6. Case 1: New Product Adoption The Internet. 2001: 63% U.S. HH own computer 57% HH connected to Internet How long will it take for Internet to reach 100% penetration?. 1. Case 2: New Product Adoption Television.
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57% HH connected to Internet
How long will it take for Internet to reach 100% penetration?
New flavors, sizes, packages
Annual new models in cars;
First introduction of compact cars;
Invention of computer;
An illustration of
of relative advantage
An effort to
How to get kids & teens to eat yogurt?
1.Design the product to be unique, visible
6. Nurture the grass roots