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Social Media 101 for ACP. Ginnie Stouffer, MBCP, MBCI February 26, 2010. Definition of Social Media. Technologies that facilitate connections , discussions and sharing of information. Long Distance Communication.

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Social media 101 for acp

Social Media 101 for ACP

Ginnie Stouffer, MBCP, MBCI

February 26, 2010


Definition of social media
Definition of Social Media

Technologies that facilitate connections, discussions and sharing of information


Long distance communication
Long Distance Communication

  • Smoke signals – Visual effect messaging, dependent upon fire and someone seeing it

  • Pony Express Mail – Written communication carried by horseback dependent upon horse and rider

  • Telegraph – Coded communication, dependent upon telegraph devices connected to lines

  • Analog Telephone – Voice communication, dependent upon telephone sets connected to lines


Social media" really isn't all that new. What's "new" are the forms it takes.

Sean Carlton http://www.clickz.com/3634445


Genesis of electronic social media
Genesis of Electronic Social Media the forms it takes.

  • 1965 - Email – users on time sharing mainframes

  • 1978 - UseNet - news groups for electronic discussions

  • 1979 - CompuServe - over dial-up phone line

  • 1982 - The term ‘Internet’ is coined

  • 1985 - America Online - launched with Q-Link online service

  • 1989 - America Online - launched for Apple II

  • 1991 - Commercial restriction of the internet lifted

    http://www.originami.com/sp/milestones.htm

    http://www.knowledgerush.com/kr/encyclopedia/CompuServe/


Genesis of electronic social media1
Genesis of Electronic Social Media the forms it takes.

  • 1994 - Netscape Corporation was formed

  • 1995 – CompuServe - launched NetLauncher for www

  • 1997 - CompuServe sold to AOL

  • 1997 - Six Degrees.com - social networking website

  • 1998 - Blogger.com - blog storage service

  • 1999 - The term Web 2.0 was coined

  • 2001 -Wikipedia.org - non-encyclopedia visitor introduction

  • 2002 - Friendster.com - social networking website

    http://en.wikipedia.org/wiki/


Genesis of electronic social media2
Genesis of Electronic Social Media the forms it takes.

  • 2003 - Facebook.com -social networking website

  • 2003 - MySpace.com - social networking website

  • 2003 - LinkedIn.com - social business networking

  • 2004 - Web 2.0’s popularity soared

  • 2005 - YouTube.com -video sharing website

  • 2006 - Twitter.com -social networking and microblogging

  • 2009 - Foursquare - web and mobile location finder

    http://en.wikipedia.org/wiki/


Genesis of electronic social media3
Genesis of Electronic Social Media the forms it takes.

“Stanley Milgram originally coined the term ‘six degrees of separation’ in 1967 to show that everyone in the modern world was capable of connecting to another by linking people and interests. But in today’s world of social networking, links between strangers are closer than in Milgram’s day.”

http://techcrunch.com/2008/09/03/six-degrees-of-separation-is-now-three


Genesis of electronic social media4
Genesis of Electronic Social Media the forms it takes.

“Before the Internet became popular, a lot of people were already online. The major online services, such as America Online (AOL), Prodigy and CompuServe, were the main way that ordinary people could connect and communicate with each other online. Online services provide the actual interface that you use when you're connected to the service, which creates a targeted experience for users.”http://communication.howstuffworks.com/instant-messaging1.htm


Genesis of electronic social media5
Genesis of Electronic Social Media the forms it takes.

Six Degrees of Separation

“If a person is one step away from each person they know and two steps away from each person who is known by one of the people they know, then everyone is at most six steps away from any other person on Earth”http://opnetx.com/id60.html

And we are all connected by who we know!


Genesis of electronic social media6
Genesis of Electronic Social Media the forms it takes.

  • Compuserve and Prodigy were first large scale corporate attempts to bring an interactive “online” experience to the masses.

  • America Online (AOL) gained critical mass with aggressive CD promotions and direct mail campaigns

  • Six Degrees.com was a social network service website that lasted from 1997 to 2001 and based on the principle of six degrees of separation


Six degrees of separation
Six Degrees of Separation the forms it takes.


Social Media is known as the forms it takes. Web 2.0 and its popularity since 2004 has soared!


Web 2 0
Web 2.0 the forms it takes.

  • Three top social media sites:

    • Facebook – 400,000,000 active users (2010)

    • LinkedIn – 45,000,000 active users, 331,000,000 page views per month (June 2009)

    • Twitter – 22,000,000 users, 50,000,000 tweets per day


Categories of web 2 0
Categories of Web 2.0 the forms it takes.

  • Blogs

  • Social Networking

  • Social Bookmarking

  • Lifestreaming Sites

  • Micro-Blogs

  • New Media Sites (Audio, Visual)


Definition of a blog
Definition of a Blog the forms it takes.

  • A blog is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or videos. Entries are commonly displayed in reverse-chronological order.(2009 The Social Media Marketing Institute)

  • 77% of active internet users read blogs

    (2009 The Social Media Marketing Institute)

  • Top 25 Blogging Sites

    www.ebizmba.com/articles/blogs


Definition of social networking
Definition of Social Networking the forms it takes.

  • Social networking focuses on building online communities of people who share interests and /or activities, or who are interested in exploring the interests and activities of others.(2009 The Social Media Marketing Institute)

  • Facebook has more than 100,000,000 users log on each day (2009 The Social Media Marketing Institute)

  • Top social networking sites http://webtrends.about.com/od/socialnetworking/tp/top_social_networking_sites_g.htm


Definition of social bookmarking
Definition of Social Bookmarking the forms it takes.

  • Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren't shared, merely bookmarks that reference them.

    http://en.wikipedia.org/wiki/Social_bookmarking

  • Users save the links to favorite websites they want to share with others.


Definition of lifestreaming sites
Definition of Lifestreaming Sites the forms it takes.

  • Lifestreaming sites enable the publication and sharing of your daily activities in continuous sessions. Social lifestreams allow you to keep track of what your friends or other people are doing online without having to visit multiple sites.

    (2009 The Social Media Marketing Institute)

  • Lifestreaming sites

    http://mashable.com/2008/03/26/9-lifestreaming-services/

    http://www.cbn.com/CBNnews/451830.aspx


Definition of micro blogs
Definition of Micro Blogs the forms it takes.

  • Micro Blogs (like Twitter) is a social network where people meet and add friends and read each other’s updates and discuss them in the public timeline or privately via direct message.

  • Micro Blogs have a limit of 140 characters

  • Twitter users send 50,000,000 per day

    http://money.cnn.com/news/newsfeeds/gigaom/mobile/2010_02_22_twitter_reports_it_has_grown_to_50m_daily_tweets.html


Definition of new media sites
Definition of New Media Sites the forms it takes.

  • New Media Sites are photos, videos and audio files generated by consumers using consumer electronics and easily accessible technology

    • Cell phones

    • Webcams

    • Flip Cameras

    • Digital Cameras

    • Computer Microphones

      (2009 The Social Media Marketing Institute)


Definition of new media sites continued
Definition of New Media Sites the forms it takes. (continued)

  • New Media Sites:

    • Streaming Video

    • Video Messaging

    • Video Sharing

    • Music Sites

    • Audio/Voice Sites

  • YouTube – “In January 2009, 147 million U.S. internet users watched an average of 101 videos per person”.http://youtubereport2009.com/category/youtube-statistics/


What is web 2 0
What is Web 2.0? the forms it takes.

Web 2.0 is primarily internet and mobile based tools for connecting, sharing and discussing information among humans

(2009 The Social Media Marketing Institute)


How does it work
How Does It Work? the forms it takes.

  • In Web 2.0 Communication leads to Interaction, which creates Engagement and leads to Influence.

Communication

Interaction

Engagement

Influence

(2009 The Social Media Marketing Institute)


How Does It Work? the forms it takes.

  • Identify the Social Object – something you have in common with another person through Communication

  • Establish the Social Contract – how you communicate with others through Interaction

  • Build your Social Capital – an investment in social relations with expected returns through the Engagement

  • Become a Trusted Advisor and Influence


How does it work1
How Does It Work? the forms it takes.

Social Object

Communication

Interaction

Social Contract

Engagement

Social Capital

Influence

Trusted Advisor

(2009 The Social Media Marketing Institute)


Questions that need answers
Questions That Need Answers the forms it takes.

  • Which social media sites will be the most beneficial to the entire ACP organization?

  • Which social media will be the most sustainable?

  • How will we come to a collective decision with the necessary buy-in from the membership?

  • How much resistance to standardization can we expect from those chapters already participating in social media sites?

  • Who will take on the oversight and management of ACP’s social media presence?


What is our vision
What is our Vision? the forms it takes.

  • To reach out to our entire membership providing a venue beyond their local chapter that will enable networking and learning through the sharing of information.

  • To reach beyond our membership to business continuity professionals in other organizations like ACP, demonstrating our organizational value and motivate them to visit our website, engaging their interest in ACP.


What is our vision continued
What is our Vision? the forms it takes. (continued)

  • To engage the interest in ACP by other business continuity professionals who do not belong to any BCP organization and motivate them to visit our website with the ultimate goal of gaining new members and building new chapters.

  • To utilize the tools available for social media management to provide a better user experience.


What are our hurdles
What Are Our Hurdles? the forms it takes.

  • Some chapters have already engaged in social media sites. To be effective, all ACP chapters need to be on the same social media site.

    *Note: The Communications Committee recommends that the primary social media site be “LinkedIn” and the group type should be “Professional”.

  • One general group has been formed and is managed by a former Corporate Board Director. It does not appear that active management is taking place in this group. Some postings duplicate what is on the national website.


What are our hurdles continued
What Are Our Hurdles? the forms it takes. (continued)

  • All chapters and the one general group should be presented as the same type of group. Currently multiple types have been used – professional, networking, non-profit.

  • The ACP logo being used on social media sites is not consistent in size or type. The general logo (like the one on this slide) should be required on all social media sites so all chapters demonstrate consistency to the world.


Potential plan of action
Potential Plan of Action the forms it takes.

  • Present this presentation to the Presidents’ Council to obtain their buy-in.

  • Poll the chapters to determine which social media venue(s) should be used by ACP.

  • Create a sub-committee within the Communications Committee to develop the rollout plan, including the presentation information that will be used on the site(s).

  • Develop Social Media Guidelines and roll out the guidelines to all of the chapters.


Potential plan of action continued
Potential Plan of Action the forms it takes. (continued)

  • Prepare notification to chapters on the changes that will need to be made in the presentation of their social groups. Provide the timeline for the changes.

  • Setup / reconfigure / populate the general group to align with the guidelines document.

  • Prepare a Press Release announcing the presence of ACP in the social media world.

  • Use the new medium to its best advantage!


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