Welcome To Solo Ad Kick Start!. By Ted Begnoche. Introduction. Here’s one you’ve never heard before… The money is in the list! Why does everyone repeat this overused phrase all the time? Simply because it’s true! I understand how intimidating it is to get started…. Introduction.
Welcome To Solo Ad Kick Start!
By Ted Begnoche
Here’s one you’ve never heard before…
The money is in the list!
Why does everyone repeat this overused phrase all the time?
Simply because it’s true!
I understand how intimidating
it is to get started…
Why is your list so important?
Email marketing is not dead!
You should be building your list at every opportunity
Don’t get discouraged – Just Get Started!!
All traffic costs something – time or money – or sometimes both
Solo Ads are an efficient way to build a list quickly
Let’s look at the basic concept
An email that you pay someone to send to THEIR list for you
Elements of a solo ad include:
It’s a great question – as we said before, all traffic costs you – whether it’s time or money.
Solo Ads speed up your list building
There’s also one more very
Solo Ads allow you to test your process quickly.
Let me say that another way – if you’re not testing and tweaking – you’re not improving…
Here’s a squeeze page I’ve used in the past, in the gardening niche.
Let’s Take A Look At The Squeeze Page I’ll Be Using For This Course
Solo Ads are sold by the number of clicks you want to buy.
When first starting out it’s tempting to go fast, but I recommend just the opposite.
Typical solos cost $15-45 for 50-100 clicks – this is where I recommend you start while testing your process.
I know you have questions…
How much should you be paying “per subscriber?”
What is a typical subscriber worth?
What is a typical optin rate for
a solo ad campaign?
Yours or theirs? The age-old question
Most solo ad sellers reserve the right to modify your swipe or even use theirs
You should ask to see the swipe if they have to modify it…
Let’s look at a couple of examples
An OTO can significantly reduce the cost of your solo ad – or even eliminate it completely.
Choose the OTO very carefully – must be closely related.
Does not have to be your own product.
Page 18 – Just like in all aspects of business – there can be some shady sellers.
So where do you look so you can buy with confidence?
Look over my shoulder as we buy a few solo ads from some of my favorite providers
Conversions can vary widely, and for a number of reasons
You can reasonably expect between 30-50% of visitors to sign up
If you’re getting < 30% - time to evaluate your squeeze page layout and ad copy
Much Debate over Single Optin VS Double Optin
What’s the difference?
It’s really your choice – I’ve been using single optin a lot lately – it really increases your conversion rate
Don’t be intimidated.
Remember to include an OTO to try to reduce the cost of your solo ad by making some back end sales.
If you’re confused at all I am here to help.
Thank you so much for your confidence in me.
Remember – list building is vitally important to your online success, but what you do with your list after they subscribe is equally important
Read the bonus material!