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Why use the Internet to convey your message? Desirable Audience

Why use the Internet to convey your message? Desirable Audience Internet users tend to be affluent, well-educated, white-collar employees with more disposable income. The Internet is the #1 medium for reaching the valuable at-work audience. Always Accessible

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Why use the Internet to convey your message? Desirable Audience

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  1. Why use the Internet to convey your message? • Desirable Audience • Internet users tend to be affluent, well-educated, white-collar employees with more disposable income. The Internet is the #1 medium for reaching the valuable at-work audience. • Always Accessible • The Internet is a 24/7 medium; a popular setting for your advertising platform. • Direct/One-to-One • Internet advertising allows you to connect directly with your customers. • Interactive • Internet advertising links you to the world and helps visitors gain familiarity, brand recognition and customer loyalty with your product, service or brand. • Synergistic • The Internet compliments traditional media offering a complete, synergistic marketing approach for an extended reach that targets more potential customers. • Measurable • Internet advertising is the most measurable advertising medium. You can track the success of your campaign.

  2. Your advertising message can reach thousands of potential customers everyday with wbtw.com • wbtw.com gives you the competitive advantage you’ve been seeking: • Heavily promoted on WBTW television • One of the Eastern South Carolina and Lumberton, NC’s top online destinations for weather, news, information and entertainment • Driving new customers to your website, physical location, or products and services • Creating new sales opportunities for your business including exclusive sponsorships, e-mail marketing campaigns and banner ad packages • Exposing your brand, products and services to a wider, more affluent audience

  3. wbtw.com Site Statistics Up 8.3% Up 6.7%

  4. wbtw.com Site Statistics Up .9% Up 31.4%

  5. 75% of the U.S. is now ONLINE! Your Audience is there. Are you reaching them? Pew categorized the Southeast as a diverse user group with the second highest daily home access in the country at 80%. $58,000 The average income of a typical Internet user. MORI Research, March 2004. Certain groups of the Southeastern population were above the national average for internet usage. 64% of Southeasterners in the $30,000 to $50,000 household annual income were Internet users. Source: MORI Research, March 2004

  6. Reach a Desirable Audience Online advertising connects businesses with customers. By extending advertising to the world wide web, you can reach customers and enhance your relationship in an interactive environment. Nearly 100 million adults made purchases after going online for information. Experts predict that 4 years from now, 2/3 of all US retail spending will be done by consumers who research online. Internet Users in the South, by age group

  7. The At-Work Audience • Out of the total US workforce, 37% regularly go online at work • Between 43% and 52% of at work users earn approximately $75,000 annually • The vast majority of at work users (70%) have a college degree or higher • 86% of at work users have high speed access at their workplace • At work users spend more time online than at home users • Business executives are particularly frequent users of the Internet • Over 60% of Internet users access news sites at work • At work users are making daytime the new “primetime” for Internet use • During the workday, no other medium can deliver at work audience numbers better than the Internet Source: Online Publishers Association, The Internet First Consumer Media Consumption Study 2/7/02

  8. Broadcast + Online Works Have you ever visited an Internet site after it was mentioned on a TV program? Have you ever visited an Internet site because you saw an ad for it on Television? Have you ever visited a Television program’s website? Don’t Remember4.6% Don’t Remember2.4% Don’t Remember1.2% NO22.5% NO29.3% NO31.9% YES66.1% YES75.1% YES66.2% Source: bizrate.com; May ’00Number of Responses: 14,299

  9. Why Internet/TV Convergence Package? For your company to reach a larger, more affluent audience, combined television/internet campaign on News 13 is the answer! With a customized campaign using the two mediums, your company will build its brand and increase its direct response results.

  10. Center Banner Grab readers’ attention with horizontal banners. Great for Run of Site Campaigns! 468 x 60 Rotating Center Banner Run of site Maximize potential by offering a great deal and branding your business to get noticed online

  11. Skyscraper Banner Our largest banner is an eye-grabber that gets your message in a prime spot 120 x 600 Rotating Skyscraper Banner Run of Site Maximize potential by offering a great deal and branding your business to get noticed online

  12. Jr. Skyscraper Banner This cost-effective banner has plenty of room for your message 120 x 300 Rotating Jr. Skyscraper Banner Run of Site Maximize potential by offering a great deal and branding your business to get noticed online

  13. Pillow Banner High-impact ad that appears inside prime article pages 300 x 250 Rotating Pillow BannerRun of Site Maximize potential by offering a great deal and branding your business to get noticed online

  14. Video Banner Now you can put your television commercial online with tremendous impact Innovative way to expand the reach of your commercial Maximize potential by offering a great deal and branding your business to get noticed online

  15. Tile Banner Great for first-time or small-budget advertising 120 x 90 Rotating Tile Banner Run of Site Maximize potential by offering a great deal and branding your business to get noticed online

  16. Viewers depend on WBTW News 13 to provide them with the most accurate, dependable and trusted weather forecasts. wbtw.com provides up-to-the-minute weather information at the click of a mouse. Key Sponsorship: Storm Tracker 13 and weather forecast pages- Company logo prominently featured on front page weather box, a 234 x 60 title bar on each weather page and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each weather page to rotate throughout the weather section, up to 3 sponsors. Weather Sponsorship Constant Brand Presence Sponsor Title Bar Sponsorship Skyscraper Sponsor Weather Box on Homepage

  17. Infolert Sponsorship Every day, wbtw.com sends an informational email message with the day’s weather and breaking news to subscribers. Make your message part of wbtw.com’s daily Infolert. Infolert Sponsorship: 120 x 300 or 120 x 600 banner on each email. Directly reach our valuable subscribers Sponsorship Skyscraper Constant Brand Presence

  18. Log on to wbtw.com for the area’s most dependable and accurate information including the hurricane tracking chart, preparation check-lists, shelter openings and evacuation routes. We have all the information you need in the event of an approaching storm. Key Sponsorship: Company logo prominently featured in the 234 x 60 title bar on front page of the Hurricane Center, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on the Hurricane Page to rotate the page, up to 10 sponsors. Hurricane Center Sponsorship Constant Brand Presence 234 x 60 Sponsor title bar Sponsorship Skyscraper

  19. Our Education section has all the resources high school students need to gain entrance to college. There is information on college prep courses, applying for admission and financial aid, taking the SAT and other valuable items including details you may not have considered. Key Sponsorship: Company logo prominently featured in the 234 x 60 title bar on front page of the Education section, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each Education page to rotate throughout the Education section, up to 3 sponsors. Education Sponsorship Constant Brand Presence Sponsor title bar Sponsorship Skyscraper

  20. wbtw.com now has the most current and up-to-date Business and Financial news. The page includes the day’s top business stories, breaking business news, market commentary and stock market updates. Stock information is refreshed every 20 minutes. Key Sponsorship: Company logo prominently featured in the front Stock Market box, a 234 x 60 title bar on front page of the Business section, and a 120 x 300 or 120 x 600 run of site banner ad with 10,000 Impressions per month. Secondary Sponsorship: A 120 x 300 banner ad on each Business page to rotate throughout the Business section, up to 3 sponsors. Business & Finance Sponsorship Sponsor title bar Constant Brand Presence Logo on front page Stock Market box

  21. Sponsorships = Target Marketing! wbtw.com has many opportunities for advertisers to reach a select audience.

  22. Banner Advertising Production fee of $150 apply on initial standard banner contracts less than 6 months. Production fee of $150 apply to all Video Banner and Post-It ads.

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