Information seeking value change in online learning
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Information Seeking & Value Change in Online Learning. Robert F. Brooks Doctoral Candidate Florida State University. Post-Decisional Dissonance*. What-Have-I-Done Syndrome Chosen Something Unpleasant Rejected Something Pleasant Motivated to Minimize Dissonance

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Information Seeking & Value Change in Online Learning

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Information seeking value change in online learning

Information Seeking & Value Change in Online Learning

Robert F. Brooks

Doctoral Candidate

Florida State University


Post decisional dissonance

Post-Decisional Dissonance*

  • What-Have-I-Done Syndrome

    • Chosen Something Unpleasant

    • Rejected Something Pleasant

  • Motivated to Minimize Dissonance

    • Increase Desirability of Chosen

    • Decrease Desirability of Un-chosen

*Festinger, L. (1957). A theory of cognitive dissonance. Stanford: Stanford University Press


Reducing dissonance

Reducing Dissonance

  • Seek Consonant Information

  • Increase Value of Chosen


Research questions

Research Questions

  • Change in value of distance learning?

  • Change in information-seeking behavior?


Methodology

Methodology

  • Pilot Study

  • IS Master’s Degree at FSU

  • 30 Students out of 40 in Summer 98

  • 68-Item Online Questionnaire

  • 5-Point Likert Scale

  • Wilcoxon Signed Ranks Test


Discussion

Discussion

  • Enrollees’ Remorse

    • Increase Desirability of DL

    • Seek Information about DL

  • Dissonance Reduction Activities

    • Provide Information After Enrollment

    • Provide Interaction Opportunities


Future research

Future Research

  • Larger Sample (Normal Distribution)

  • Longitudinal Study

  • Value-Behavior Relationship

  • Opinion Leaders

    • Identification

    • Role

  • Forms of Information


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