Public Affairs Resources. Everything a Civil Air Patrol PAO Needs to Succeed. Major Al Pabon, National PA Team Leader Julie DeBardelaben, Deputy Director of Public Affairs, NHQ. Why are we here?. Too many CAP PAOs do not know about the resources available from NHQ and the field.
Everything a Civil Air Patrol PAO Needs to Succeed
Major Al Pabon, National PA Team Leader
Julie DeBardelaben, Deputy Director of Public Affairs, NHQ
Too many CAP PAOs do not know about the resources available from NHQ and the field.
Too many PAOs start with no training and do not know what is expected of them.
Too many members give up because they feel they are alone.
Why reinvent the wheel?
Your fellow squadron PAOs
Your group PAOs
Your wing PAOs
Other senior members
PA Essentials blog
CAP PAO listserv
National Public Affairs website
The PAO checklist
The How-to Guide
PAO specialty track
This 50+-page living guide for today’s PAO includes all resources available in the PAO Toolkit and on VolunteerNow, plus:
Lots of examples and “how-to’s”
Three pages of hotlinks to PA essential tools and techniques
All information tied to 190-1
All goals are supported by a full-blown PR plan
developed according to the four-step planning
process outlined in CAPR 190-1.
Wreaths Across America
Winter, Summer National Board
National Cadet Competition
CAP’s 70th Anniversary
Wing Commanders’ Course
NHQ/PA also provides support to the field:
PA planning template
Crisis communications planning template
Sample PA and crisis plans
Go to PA page, click on PAO Toolkit.
There you will find PA Planning Guidelines:
CAP Public Awareness Plan
Crisis Communications Planning
Public Affairs Planning
Region and Wing PA Plans
Increase public awareness of CAP, its local, state and national missions and its contributions to the nation.
Work directly with military base public affairsofficers in support of CAP activities.
Promote cooperationbetween CAP and other aviation organizations, the military, business, industry and civic groups.
Provide trainingfor subordinate unit PAOs at least annually.
Assemble current media
contact informationto foster working relationships.
Promote key events in the unit, such as training and actual missions, awards and promotions and special unit activities.
Assemble standard materialspresenting the background of CAP that can be given to the media, prospective members, partner agency officials and others.
Use unit websitesto inform the public about CAP.
Regularly submit news advisories and releaseswith photographs to higher headquarters.
Create and distribute a newsletter.
Generate quality still photography, videos and audio materials.
Go to www.gociviliairpatrol.com.
Click on Inspector General.
Click on SUI Guide or Wing Inspection Guide.
The questions for PA follow CAPR 190-1.
Go to PA page;
click on PAO Toolkit;
Sign in to E-Services to
see sample crisis communications plans:
Public Affairs crisis policy
Writing a crisis communications plan — PDF
Disaster response coverage
National media inquiries
National news releases
Go to PA page, see PA menu on left:
Media relations policy
Crisis communications policy
Hometown news releases
News release prototypes
Online media kits
Go to PA page, click on PAO Toolkit:
Meeting the Media — courtesy of Air University
Media relations instructional videos
How do I write a news release for CAP?
What should I do with my news releases?
News writing tips: Feature writing; human interest story writing; interviewing; news feature writing; personality feature writing
Wing legislative newsletters
PA Essentials blog
Search and Rescue
Drug Demand Reduction
2-page spread on each topic!
Go to www.capmembers.com/events and click on 2010 Legislative Day to download your wing’s newsletter.
Unit website links
PAO Academy PowerPoints
PAO Learning Labs
Support for wing and region training
Wing Commander’s Course
Go to PA page and click on PA Toolkit to access the PAO checklist.
Go to http://www.cappao.org/2009.html
to access the PAO Academy and PAO Learning Lab presentations.
Includes three new PIO levels based on National Incident Management System requirements — (PIO-3) assistant PIO, (PIO-2) local mission PIO and (PIO-1) PIO for a major mission.
All PAOs will be grandfathered in at the basic (PIO-3) level.
PAOs must complete required training to advance to higher levels of the specialty and to recertify as a basic-level PAO.
Basic PIO Training (G-290) offered at the 2010 National Emergency Services Academy
Will be offered again in 2011
Keep an eye on nesa.cap.gov for info
New PAO Orientation
Revised PAO Specialty Track (CAPP 201)
PAO Resource Store
PAOs Basic Course
PAO How-to Guide