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Jack Huang VP, ECG Advantech. Deliver “Trusted ePlatform Services” as a Globally-Recognized Reality. K.C. Liu. Advantech’s Good to Great 3-Circle Principle. BREAKTHROUGH !. BUILDUP. F irst W HO… T HEN W HAT. C ULTURE O F D ISCIPLINE. L EVEL 5 L EADERSHIP.

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Jack Huang VP, ECG Advantech

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Jack huang vp ecg advantech

Jack Huang

VP, ECG

Advantech


Deliver trusted eplatform services as a globally recognized reality

Deliver “Trusted ePlatform Services” as a Globally-Recognized Reality

K.C. Liu


Jack huang vp ecg advantech

Advantech’s Good to Great 3-Circle Principle


Jack huang vp ecg advantech

BREAKTHROUGH!

BUILDUP . . .

FirstWHO… THENWHAT

CULTURE OF

DISCIPLINE

LEVEL5

LEADERSHIP

TECHNOLOGYACCELERATORS

HEDGEHOG

CONCEPT

CONFRONT THE

BRUTAL FACTS

DISCIPLINED PEOPLE

DISCIPLINED THOUGHT

DISCIPLINED ACTIONS

2005

2006

2007

2003

2004

The Good-to-Great Flywheel

Consistently Accelerate the Flywheel

to hit the breakthrough point

Persistent Pushing

of the HEDGEHOG Concept


Jack huang vp ecg advantech

Paradigm Shift of IT Industry

eService Age

(Now & Future)

PC Age

( 1983-2003)

Mini-Computer

Age

(Before 1983)

Integrated Services

Global

Standardization

Industrial

Environment

Proprietary

Single

Supplier

Target Customer

Focus

Horizontal

Focus

Vertical

Integration

Biz Model

Advantech’s Future Direction


Jack huang vp ecg advantech

Product

Application

Repeatable

Technology

Integrated

Service

General

Purpose

ePlatform

Vertical

Focused

Solution

Paradigm Shift of Advantech


Jack huang vp ecg advantech

Product Divisions

3 Business Units, 14 Product Lines


Jack huang vp ecg advantech

Branding Advantech to Deliver “Trusted ePlatform Services”


Jack huang vp ecg advantech

The

BIG

IDEA of

Trustable Integration & Customization

Local Touch, Global Services

Empower Innovations in Vertical Segments


Advantech s segmented bu s to realize trusted eplatform services

Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services”

New

Advansus

  • -Digital Video

  • - UbiQ eHome

  • - Digital Signage

  • - eHealthcare

SRP

Ubiquitous

Service Ready

Platforms

IC-DMS

Trusted ePlatform

Services

Computing

Platform

eServices

SRP/ARP

eAutomation

IAG

ePlatform

ECG, INC

ACG

- Embedded SF

- Ind. Computing SF

- DTOS/BTOS

- Open eAutomation

Components

- Dedicated eASF

Now


Eautomation

eAutomation

Biz Model:

  • Open eAutomation Components

Key Strategies:

  • Dedicated eA Sales Force

  • Create a Complete eASF Infrastructure

  • Outsource Industrial Computing Platforms

  • eAutomationPro


Jack huang vp ecg advantech

Open eAutomation, Boundless Integration


Eplatform

ePlatform

Biz Model:

  • Embedded Computing, Design-in Model

  • Industrial Computing, System Solution Model

Key Strategies:

  • RBU KA Field Sales

  • ePlatform Channels

  • DTOS/CTOS Service Models


Jack huang vp ecg advantech

Global Services

Common

PLM/NPI

SOP

Design IP

Library

Design

Verification

PCB

Design Guide

Component

Information

Data Base

Component

Procurement

Service

Engineering

Sample

Production

Cluster

Manufacturing

Local

Touch

Franchise Model & Shared Infrastructure

Advantech

Europe

Advantech

Taiwan

Advantech

China

Advansus

DTOS

-BD1

DTOS

-BDN

DTOS

-CH1

DTOS

-CHN

DTOS

-EU1

DTOS

-EUN

DTOS

-TW1

DTOS

-TWN


Advantech sap project map

Advantech SAP Project Map

MBU #1

Hsin-Tien

Taipei

D&MS

Accounts

Premier

Channel

Partners

MBU #2

Dong-Hu

Taipei

AIR

ASD

AASC

Key

Accounts

ACI

America

Distributors

General

Accounts

Call Cente

/eStore

Accounts

Prospects

Advantech’s SAP Deployment

Regional

Hubs

RBU’s

Groups of

Customer

HR/GA

eBiz

Portal

CRM

Siebel

F & A

ATW

AJP

AAU

ATSC

AKR

ASG

Taiwan

Asia

Global SCM

- B2B -CTO/BTOS/DTOS

- Collaborative Demand Forecast

- Premier D&MS Services

- ePricer - eRMA

MBU #3

AKMC

China

AUK

AESC

ADL

AFR

MBU #4

ADMC

China

Europe

ABN

AIT

PLM (Agere)

ABJ

ASH

eAutomation

ePlatform

D&MS

MBU # ..

External

MBU’s

ACSC

ASG

ACD

China

eStore + Call Center

(Manufacturing

Units)

(SBU’s and Product Divisions)


Jack huang vp ecg advantech

America

China

Taiwan

& Asia

Europe

BTOS

Integrated &

Standardized

Customer

Services

(RMA)

Advantech Global Services

Logistics

Service Biz Model

& Revenue

Peripheral

Purchasing

(Trading)

AGS, Advantech Global Services


Jack huang vp ecg advantech

Advantech’s Supporting Model

toAdvansus

New

Advansus

Applied(Ubiquitous)

Service Ready

Platforms(SRP)

IC-DMS

Advantech Group

Computing

Platform

eServices

SRP/ARP

ePlatform

(ECG, INCG)

eAutomation

(IAG)

Now


Ic dms

IC-DMS

Biz Model:

  • Mid-Volume Premier-ODM Model

Key Strategies:

  • Selective Mid-Volume Target Accounts

  • Design+Manufacturing+Vertical Domain

    Competencies

  • CFT = PM+Account Executive+ …

  • Advansus as Core IC-DMS Entity


Asus advansus advantech biz segmentation

ASUS/Advansus/AdvantechBiz Segmentation

  • Large & Very Large

  • Volume

  • Consumer Product

  • Branding & DMS

ASUS

Mid-Volume

IC-DMS

Advansus

Mid-Small Volume

ePlatform Services

- - - - - - - - - - - - - - - -

Small Volume

ePlatform Services

Advantech

Big

ASUS

Advansus

Advantech RBU

Field Sales+Channel

Advantech

Call Center+eStore

Small


Jack huang vp ecg advantech

Biz Model:

  • Service Ready Platform (SRP)

Key Strategies:

  • Vertical Focused Products

  • Alliance(JV) with

    SI+ISP+Content Manager

  • Web-Service Infrastructure

  • Service-Based Channel

eService SRP


Service ready platform srp

Service Ready Platform (SRP)

SRP

Web-Services

ePlatform

Provider

eConnect

Infrastructure

Content

Manager

Service-based Channel

U S E R


The structure of srp platform concept www icam24 com

The Structure of SRP Platform Conceptwww.icam24.com

Video

Signage

E-home

E-health

care

……

…..

Product

package

Service Ready Platform (SRP)

Localization and Globalization

Common structure

Channel

Management

system

RMA/Customer

Service

system

Revenue

model

Billing

system

Localization

Interface: API

(globalization)

…..org. &

Manpower

structure

  • Service Related system: localization API

  • General platform (system)


Eplatformpro eautomationpro

ePlatformPro & eAutomationPro

  • Online Professional Support

  • Call Center

  • Online System Configuration

  • Selection Wizard

  • Original Manufacturing Quality

One Source Online

For All Your ePlatform & Automation Needs


Jack huang vp ecg advantech

Worldwide Presence~ in 17 countries, 30 major cities

Bangalore


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