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Audio Wire. Improving the online experience. By Sercan Findik & Konstantin Dudeck Group 8. Content. Analysis of current situation Sales Website Recommendations & Advices Vision of new Website Conclusion. The company. Lack of sophisticated Internet medium ( webshop is bad)

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Presentation Transcript
audio wire

Audio Wire

Improving the online experience

By Sercan Findik & Konstantin Dudeck

Group 8

content
Content
  • Analysis of current situation
  • Sales
  • Website
  • Recommendations & Advices
  • Vision of new Website
  • Conclusion
the company
The company
  • Lack ofsophisticated Internet medium

(webshop is bad)

  • No sufficientsales
  • Customer attractionnotoptimal
sales conversion rate1
Sales Conversion Rate

Website is the problem !

issues of current website
Issues of Current Website
  • Design
    • not attractive
    • unprofessional
  • Navigation/Usability
    • not user friendly
    • no service
  • Content
    • no discounts
    • no registration button

Boring !

solution
Solution

Content

Design

Functionality

Attract Customers

slide8

Improvements

  • Navigation Get high on resultsthrough search engines like Google  make yourselfhighlyavailable
  • Appeal  Needsto look attractiveand catch the customer’seye
  • Functionality Most important thatyourwebshopfunctionsproperly
  • Service  After a customer has bought his/her product, trytoretaincustomers  more returningcustomers
  • Customizeproducts  originality, uniqueness
audio wire1

Registration

ABOUT US

ONLINE SHOP

SERVICE

Special OFFER’S

Audio Wire

HIGH QUALITY

SERVICE

CLASSIC STYLE

GOOD PRICE

conclusion
Conclusion

Primary goal:

  • Create new website, relaunch
  • more customers, higher sales

Focus:

  • Functionality keep itsimple
  • Design  simplecanalsobeattractive
  • Service  tryto keep customers
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