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Audio Wire. Improving the online experience. By Sercan Findik & Konstantin Dudeck Group 8. Content. Analysis of current situation Sales Website Recommendations & Advices Vision of new Website Conclusion. The company. Lack of sophisticated Internet medium ( webshop is bad)

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Presentation Transcript
Audio wire

Audio Wire

Improving the online experience

By Sercan Findik & Konstantin Dudeck

Group 8


Content
Content

  • Analysis of current situation

  • Sales

  • Website

  • Recommendations & Advices

  • Vision of new Website

  • Conclusion


The company
The company

  • Lack ofsophisticated Internet medium

    (webshop is bad)

  • No sufficientsales

  • Customer attractionnotoptimal



Sales conversion rate1
Sales Conversion Rate

Website is the problem !


Issues of current website
Issues of Current Website

  • Design

    • not attractive

    • unprofessional

  • Navigation/Usability

    • not user friendly

    • no service

  • Content

    • no discounts

    • no registration button

Boring !


Solution
Solution

Content

Design

Functionality

Attract Customers


Improvements

  • Navigation Get high on resultsthrough search engines like Google  make yourselfhighlyavailable

  • Appeal  Needsto look attractiveand catch the customer’seye

  • Functionality Most important thatyourwebshopfunctionsproperly

  • Service  After a customer has bought his/her product, trytoretaincustomers  more returningcustomers

  • Customizeproducts  originality, uniqueness


Audio wire1

Registration

ABOUT US

ONLINE SHOP

SERVICE

Special OFFER’S

Audio Wire

HIGH QUALITY

SERVICE

CLASSIC STYLE

GOOD PRICE


Progress estimation
Progressestimation


Conclusion
Conclusion

Primary goal:

  • Create new website, relaunch

  • more customers, higher sales

    Focus:

  • Functionality keep itsimple

  • Design  simplecanalsobeattractive

  • Service  tryto keep customers


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