How companies are approaching consumer marketing of student loans and how Sallie Mae does it differently Preloader

How companies are approaching consumer marketing of student loans and how Sallie Mae does it differently - PowerPoint PPT Presentation


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2. Topics. Cost of attendance overviewWhat is direct to consumer marketing?Trends in direct-to-consumer student loan marketingWho is mailing what?What companies are selling mailing lists and how do they acquire them?Sallie Mae\'s approach to direct-to-consumer marketingHow to opt out of DTC marketing Appendix

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