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Outreach and Engagement

Outreach and Engagement. Inter-Agency Fare Coordination and Joint Implementation: How to be Successful Mary Kate Morookian Cristina Barone. HIGHLIGHTS. Regional Fare Study. Fare Study Background & Getting Stakeholder Buy-In. Existing Conditions. Peer Review and Best Practices.

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Outreach and Engagement

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  1. Outreach and Engagement Inter-Agency Fare Coordination and Joint Implementation: How to be Successful Mary Kate Morookian Cristina Barone

  2. HIGHLIGHTS Regional Fare Study Fare Study Background & Getting Stakeholder Buy-In Existing Conditions Peer Review and Best Practices Final Recommendations Approvals & Implementation

  3. BACKGROUND Regional Fare Study

  4. CHALLENGES AND OPPORTUNITIES Regional Fare Study Opportunities Challenges • Partner agencies already gathered for another collaborative process • Funding source for improvements • A chance to improve inter-agency relationships • Improving regional coordination surrounding customer experience • Different agencies (and personalities) trying to identify and work towards a unified goal • Finding time to meet • Staying mindful of different approval schedules • Knowing when to compromise

  5. BACKGROUND – GETTING EVERYONE TO THE TABLE Regional Fare Study 2016 2018 2017 Voters approve half-cent sales tax for transit Casually mention fare policy, create a Fare Work Group, and schedule extra meetings 2017

  6. BACKGROUND – KEEPING EVERYONE AT THE TABLE Regional Fare Study Increase revenue Increase farebox recovery Study Priorities for Each Agency Seamless transfers Better data reporting More free categories Fare Free Transit One pass for all agencies Agencies maintain autonomy Sell passes at more locations Low-income fares Better technology Increase ridership Increase fares

  7. GOALS Regional Fare Study Balance Revenue and Ridership Goals Improve Regional Coordination Explore New Fare Technologies Improve Passenger Experience Improve Pass Distribution & Sales Make Transit An Affordable Option

  8. FARE PRICING STRUCTURE Existing Conditions

  9. PASS USAGE Existing Conditions Fare Media Used by Agency Pass Type Used by Agency

  10. FAREBOX RECOVERY AND SUBSIDY PER PASSENGER PeerReview

  11. FARE POLICIES AND TECHNOLOGY PeerReview Fare Policies Fare Structure and Technology

  12. RIDERSHIP AND REVENUE IMPACTS Scenario Testing Offer a Low-Income Pass Optimized to Increase Revenue Region-Wide Tiered Fare Offer Fare Capping Region-Wide Flat Fare

  13. RIDERSHIP AND REVENUE IMPACTS Final Fare Recommendations Fare Capping with Regional Tiered Fare and Standardized Discounts

  14. FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Fare Recommendations Phase 1 Approvals Fall 2019 Approve/implement recommended fare structure

  15. FARE STRUCTURE, MOBILE TICKETING, AND FARE CAPPING Fare Recommendations Phase 2 Implementation early 2020 1 Implement mobile ticketing and fare capping 2 Expand GoPass Program

  16. THANK YOU

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