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CUES Golden Mirror Awards: Website

CUES Golden Mirror Awards: Website. In January 2011, Goldenwest began the process to redesign the existing public website that was originally launched in 2007.

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CUES Golden Mirror Awards: Website

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  1. CUESGolden Mirror Awards: Website

  2. In January 2011, Goldenwest began the process to redesign the existing public website that was originally launched in 2007. Our objectives included providing our members and guests with a more valuable and user-friendly online resource for financial tools, loan applications and credit union news. Measuring the success of the project is monitored by tracking traffic to the site, time spent on the site, and loan applications originating from the site. In September 2011, the new public website was launched for our members and guests at www.gwcu.org.

  3. Home Page New Site: www.gwcu.org Old Site

  4. Home Page Features Goldenwest researched the most popular features in our old site, and added convenience features requested by members and employees, to create the homepage for our new site. Contact Us Search Rates Apply for a Loan Find a Branch or ATM Online Branch Access Financial Education Repos/REOs Index Important Info

  5. Additional Home Page Features Links to social media sites: Facebook, Twitter, YouTube and the President’s blog. Scrolling over main product categories on home page provides more product detail via pop-ups. Option to view stock market updates.

  6. Become A Member Become A MemberNew website feature allowing guests to apply for Goldenwest membership online.

  7. Contact Us New Site: Contact Us Old Site New Feature: FAQs

  8. About Goldenwest New Site: About Goldenwest ; Old Site Quarterly Newsletter Media Releases

  9. Branch Locations New Site: Branch Locator Old Site New Feature: Locators with Maps

  10. Branch Location Detail Branch Locations: Each branch is featured on its own web page with a photo, map, branch hours, and services available.

  11. ATM Locator ATM Locations: All Goldenwest ATMs and Co-op Network ATMs are searchable on the Branch/ATM locator page.

  12. President’s Blog & Twitter Feed New Feature: President’s Blog and Twitter Feed Members can follow Kerry Wahlen, Goldenwest President/CEO, on his Twitter feed at @GoldenwestCUCEO.

  13. Auto Center New Site: Auto Center Old Site New Feature: Loan Calculators

  14. Online Loan Applications New Site: Online Applications Old Site New Feature: 30 Minute Guarantee

  15. Rate Sheet New Site: Rate Sheet Old Site New Feature: Apply Now Buttons

  16. Repos & REOs New Site: Repos & REOs Old Site The “repo” page is the second most visited section of our website, averaging more than 13,000 visits each month.

  17. General Visit Statistics October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 • Page views went up 2.88% • Pages per visit went up 9.60% • Average visit duration went up 32.57% (03:42 vs 02:47) • Bounce rate went down -8.85% • New visitors went up 1.91%

  18. Search Engine Optimization October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 • Totals visits from search engines went up from 12.91% to 22.48% of total traffic. • The site’s Google rank for the phrase “Credit Union in Utah” went from non-existent to first page (currently in 8th position) • Traffic from Google went up 7.85% • Traffic from Bing went up 12.61%

  19. New Search Feature October 1, 2011 to April 23, 2012 • Unique users: 7,807 • Unique searches: 9,986 New Branch/ATM Locator October 1, 2011 to April 23, 2012 • Page views: 6,397 • Total searches: 85,974 (includes people moving around on the map)

  20. Loan Applications October 1, 2011 to April 23, 2012 • 1,105 • Didn’t track loan applications on old site Contact Requests October 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011 • Old Site: 691 • New Site: 411

  21. The new Goldenwest website was designed and produced in-house in a collaborative effort by the marketing and IT departments. Previous Goldenwest websites were designed/produced by an ad agency. Estimated cost savings by bringing the website project in-house was $50,000 for the initial design, and another $10,000 annually for upkeep/maintenance.

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