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Exit Marketing

Exit Marketing. How to Have a House Sold Before You Buy. Overview. Autoresponders How to Build a Buyers List How to Present Your House/Deal Copy Writing How to Make your Buyers List Ultra Responsive 4 Day House Sell Method What to do when they call. Types of Exits. Rent Rent to Own

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Exit Marketing

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  1. Exit Marketing How to Have a House Sold Before You Buy

  2. Overview • Autoresponders • How to Build a Buyers List • How to Present Your House/Deal • Copy Writing • How to Make your Buyers List Ultra Responsive • 4 Day House Sell Method • What to do when they call

  3. Types of Exits • Rent • Rent to Own • Investor Buyers • Retail Buyers

  4. The Key to Having it Sold • Stickiness

  5. Autoresponder • Why? • Problem • Stay in Contact • Remain Sticky

  6. Autoresponders • Recommendations • Aweber.com • GetResponse.com • ConstantContact.com • MailChimp.com • Price • What to look for:

  7. Website • Free: Webly.com, Wix.com, Web.com • Paid: Bluehost.com, Gatorhost.com • Wordpress • GUI • Themes • Plugins

  8. How to Build a list • Networking – REIA Meetings, Other Social Events, Lenders, Realtors, FOLLOW UP • Squeeze Page - examples • Direct Mail – SDAT, MD Finder, hire coder • Craigslist • Ghost Ads • Flyers • Newspaper Ads • Signs • Front yard • Bandit signs – Rent, For Sale, Rent to Own

  9. Marketing The Property • Website • Internet Marketing • Direct Mail • Realtor • Programs • Flyers • Front Yard Sign • Directional Signs • Networking • Staging • Good Pictures • Video • Joint Venture • Door Knocking

  10. Your Offer • Solid Pictures • Colloquial Writing • Details • Give Them Proof (for them selves and others) • Investor • Comps, Cashflow • Retail • Amenities, Location • Call to Action

  11. Copy Writing • Attention Getter – (Short and Sweet) • Head Lines • Use Current Events – Health Care Bill / Avatar-Movie / Holidays • Soft Material – Get into the head of your prospect • Be Likeable • Personality – Tell your story • Home town hero, Redemption, Reluctant Hero • Colloquial – Write like you talk • The Irresistible Offer, Clayton Makepeace, John Carlton

  12. How to Make your Buyers List Ultra Responsive • Autoresponder Sequence • Good Info • Personality – background story • Good will – charity, volunteer • Free Stuff • Mix in offers

  13. 4 Day House Sale • Offer Voucher • Colloquial Writing • Certificate on google docs – you can even automate that

  14. What to do when they call 1. Follow Up – how can I help You 2. Screening -Financing, When are you looking to move, Why are you moving, Price Range, Deposit, Income, Job What are you looking for? 3. Showing 4. Negotiation – fear of loss, high/low (deposit time), 5. Commitment – Verbal, Hand shake, contract

  15. System • Why? • Traditianal vs System • CRM

  16. Closing • Keep in contact • Title Company

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