Different font types and their effect on reading speed
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Different font types and their effect on reading speed. Contrast between serif and sans serif fonts – Times New Roman (TNR) and Arial (AR) Project members Katarina Angstova , Lena Kuttig , Farnaz Momeni & Stefanie Skwara. Background.

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Different font types and their effect on reading speed

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Different font types and their effect on reading speed

Different font types and their effect on reading speed

Contrast between serif and sans serif fonts –Times New Roman (TNR) and Arial (AR)

Project members

Katarina Angstova, Lena Kuttig, Farnaz Momeni& Stefanie Skwara


Background

Background

Older studies: words are read as whole, or in portions (Lange et al, 1993)-> no difference between fonts

Recent studies: identification of the whole is affected by each component feature of a letter (Grainger et al, 2005)

->letter should be easier to identify if its form is clearer & more precise

-> Sans serif fonts (AR) should be easier to read


Research question

Research Question

Are serif fonts (Arial), because of their straight and simple form, easier to read than sans serif fonts (Times New Roman)?


Participants

Participants

20 BA students German native speakers

10 males; 10 females with proper vision

From linguistic department (3./4. Sem. ; 5./6. Sem.)


Design i

Design I

2 texts of 250 words

On computer screen

written in Arial 11pt and Times New Roman 12pt

Chosen from academic journals (not linguistic) -> no possible familiarity with the content


Design ii

Design II

Experiment 1 (3. + 4. Semester):Group 1: Gets text 1 (in TNR) first; then Text 2 in (AR)Group 2: Gets text 1 (in AR) first; then Text 2 in (TNR)Group 3: Gets text 2 (in TNR) first; then Text 1 in (AR)Group 4: Gets text 2 (in AR) first; then Text 1 in (TNR)Experiment 2 (5. + 6. Semester):Group 1: Gets text 1 (in TNR) first; then Text 2 in (AR)Group 2: Gets text 1 (in AR) first; then Text 2 in (TNR)Group 3: Gets text 2 (in TNR) first; then Text 1 in (AR)Group 4: Gets text 2 (in AR) first; then Text 1 in (TNR)


Analysis plan

Analysis Plan

One outcome variable

Speed of Reading

Two predictable variables:

Font types

Semester

-> Factorial Mixed ANOVA


Outcomes predictions

Outcomes & Predictions

Why is Times New Roman (serif font) so often preferred in academic contexts, whereas Arial (sans serif font) seems to be easier to read?

Assumption:

- letters in Arial are easier to differentiate from each other

- Arial = sans serif font = linear & clear form

AR would be the better choice to use for academic texts


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